Sensible Social M...
Follow
291 views | +0 today
 
Scooped by Lynn O'Connell for O'Connell Meier
onto Sensible Social Media & Digital Marketing
Scoop.it!

Tweet tips: Most effective calls to action on Twitter | Twitter Blog

Tweet tips: Most effective calls to action on Twitter | Twitter Blog | Sensible Social Media & Digital Marketing | Scoop.it
One of the top questions we get from businesses is “What should I tweet?” Our typical answer (“Well, it depends…”) isn’t always the most popular answer. But it’s the most hone......
Lynn O'Connell for O'Connell Meier's insight:

What do you want people to do when they see your tweet? Retweet? Reply? Click a link? Join? Buy? Your readers are NOT mind-readers. Ask them to take action.

more...
No comment yet.
Your new post is loading...
Your new post is loading...
Rescooped by Lynn O'Connell for O'Connell Meier from DISCOVERING SOCIAL MEDIA
Scoop.it!

There's a Secret Weapon for Better Networking on Google Hangouts - Small Business Trends

There's a Secret Weapon for Better Networking on Google Hangouts - Small Business Trends | Sensible Social Media & Digital Marketing | Scoop.it
Small Business Trends
There's a Secret Weapon for Better Networking on Google Hangouts
Small Business Trends
The secret weapon is called the Google Hangouts On Air Community.

Via Manlio Mannozzi
more...
No comment yet.
Rescooped by Lynn O'Connell for O'Connell Meier from SEO,SMO,Social Media,Internet Marketing and Google Updates
Scoop.it!

Blog Content: The Longer the Better. Good news for biz storytelling

Blog Content: The Longer the Better. Good news for biz storytelling | Sensible Social Media & Digital Marketing | Scoop.it
Since Google dropped the Hummingbird patch, there’s been a new secret ingredient to getting noticed on the Internet: longer content equals higher rankings. Google indicated that content totaling 2,000 words versus 500 or less will rank higher on search engines. We here at Express Writers were skeptical at first.

Via Karen Dietz, Joy Bhattacharya
Lynn O'Connell for O'Connell Meier's insight:

IMHO, your content should be the length it needs to be to tell your story -- no shorter, no longer.  Don't be afraid of long posts as the people who are interested WILL read to the end. (And they are the ones you want to reach!) On the flip side, don't pad posts just to reach an arbitrary Google SEO number.

more...
Karen Dietz's curator insight, February 24, 10:29 AM

Here's a great article that demonstrates how longer blog content is now the ticket to higher rankings. Yahoo! This is great news for biz storytellers.


As this article points out, it is a fallacy to think that you need to write exceedingly short stories in blog posts in order to engage readers. Being able to write longer content (1,5000-2,000 words) allows much greater flexibility when sharing stories in  your articles.


This post by Julia McCoy includes good data to counter the prevailing thinking that 500-word articles get the job done. Shorter articles do not lead to higher conversion rates either, as she documents. Other myths she addresses:

  • People don't like to read
  • People have short attention spans
  • People only read short messages
  • People are too distracted
  • Social media only wants short content


Grab all the data shared in this piece and feel free to share more of your stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Gav Morris's curator insight, February 25, 2:54 PM

The end of succinct at last...

Prof. Stefan Heijnk's curator insight, February 27, 11:21 PM

Good news for longform addicts. :-)

Rescooped by Lynn O'Connell for O'Connell Meier from Social Media Content Curation
Scoop.it!

A Return to Simplicity, Empathy and Imperfection in Communication: Human to Human | Brian Solis

A Return to Simplicity, Empathy and Imperfection in Communication: Human to Human | Brian Solis | Sensible Social Media & Digital Marketing | Scoop.it

Excerpt from the guest post by Bryan Kramer, author of the new ebook "There is no B2B or B2C: Human to Human", and published on Brian Solis Blog.
"Marketing has become so complex, in segmenting audiences into “B2B” (business to business) and “B2C” (business to consumer).
This, plus the rise of social, digital and mobile channels, have created an atmosphere of anonymity.
I fear that the social/digital/mobile world has created an angry mob of anonymous reactors who take short form communication literally.

That’s where “H2H” came from.
The dawn of a more social web, i.e. forums, discussion boards, and pre- Web 2.0 online communities, would eventually equalize the media landscape and give a voice and brand to customers while introducing the need for a human persona in business. As Brian says of P2P, "people are now brands and brands are now people."
This evolution has been guiding our society back into one that requires a more personal approach.

- Speaking Human
Consumers are confused. Why can’t we make it simple for people to understand what we’re selling, so they can more easily share their experiences and the value they felt with others?
Don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human.

- A Human Approach: Social Sensory Marketing
The future of social marketing involves “human sensory building”, and how it will become necessary to intertwine this approach into the marketing experience at each stage of the customer lifecycle. When we are able to weave directly relatable human experiences into social situations, it changes how we share and consume information forever.

- Customers are Fickle Humans
Customers, as humans, are fickle and are so empowered today that they expect extraordinary, over-the-top experiences that rock their world.
Customers are ready to move on unless they have one thing – an undying relationship with a person or people at your brand who made them feel uniquely special.

- Becoming Better Storytellers
Humans require context to understand concepts. Without boundaries, short bursts of communication, coupled with a faster-paced, noisy society and shorter attention spans is affecting how we, as humans, tell stories.
We need to become better storytellers. Storytelling is a great way to communicate how you feel, or how you want your audience to feel. A story helps us understand how things fit into our individual experiences and gives us context to make decisions. Stories add the color, personality and relevance about what you’re trying to sell..."

Read full original article:
http://www.briansolis.com/2014/02/return-simplicity-empathy-imperfection-communication-human-human-h2h/


Via Giuseppe Mauriello
Lynn O'Connell for O'Connell Meier's insight:

We've had great success with B2B marketing by remembering that these prospects are people first, B2B second. The shift to thinking about your program as H2H marketing is definitely one to watch. Must-read article!

more...
Diana Swan's curator insight, February 25, 10:43 PM

Am absolutely on side with this, communication is all about Human to Human, connecting in a meaningful way employing emotions to touch and make a person feel your input is key.  

It is the way we make people feel that will be remembered not what we said....

valeriecharron's curator insight, February 26, 3:19 PM

There is no BtoB or BtoC...

Ricardo De Leon's curator insight, March 18, 10:33 PM

Simpática invitación al retorno de la comunicación H2H, mejor dejemos los teclados, salgamos a escuchar al mundo.

Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

In-Depth Guide to Content Curation

In-Depth Guide to Content Curation | Sensible Social Media & Digital Marketing | Scoop.it
Content curation is a great way to come up with quality content for your site without much work. Learn about the benefits and tools to make it happen here.
Lynn O'Connell for O'Connell Meier's insight:

Article defines content curation as compiling links, specifically for blog posts. I think content curation covers a much broader range of activities. Still, it gives good tips for finding and sharing content.


more...
No comment yet.
Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

For Real-Time Super Bowl Marketing, Brands Chose Twitter Over Facebook - Forbes

For Real-Time Super Bowl Marketing, Brands Chose Twitter Over Facebook - Forbes | Sensible Social Media & Digital Marketing | Scoop.it
Marketing Week For Real-Time Super Bowl Marketing, Brands Chose Twitter Over Facebook Forbes The number of top brands that used Twitter for real-time marketing (RTM) during last night's NFL championship game spiked dramatically from 2013, when a...
Lynn O'Connell for O'Connell Meier's insight:

Nothing against Twitter, especially as it is ideally suited for instant reaction. Still, I'd say balanced campaigns should go everywhere the customers are -- and as of 12/11/13, Twitter's share of social sharing in North America was 24%. Maybe next year, we'll see a more balanced distribution.

more...
No comment yet.
Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

How To Build A Social Media Strategy Template - Business 2 Community

How To Build A Social Media Strategy Template - Business 2 Community | Sensible Social Media & Digital Marketing | Scoop.it
How To Build A Social Media Strategy Template Business 2 Community The term “social media strategy” has been used and misused to mean pretty much anything from strategic planning to tweeting, so it is important to put a framework around what it...
Lynn O'Connell for O'Connell Meier's insight:

Who. What. Why. Where. When. How.  If you don't know who you want to reach, how you're going to reach them, and what you want them to do, you don't have a strategy.  Here's one template to help you develop yours. (Or you could always contact @oconnellmeier for help!)

more...
No comment yet.
Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You

The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You | Sensible Social Media & Digital Marketing | Scoop.it
In scientific research on what makes articles go viral, amusing stories were shared more frequently than less amusing ones.
Lynn O'Connell for O'Connell Meier's insight:

6 Things Content Has to Do Before It Goes Viral:
1) Make me care
2) Make me care a lot -- get me excited (or agitated)
3) Make me look smart or in the know
4) Make me think I'll help my friend by sharing
5) Make me remember it
6) Make quality content worth remembering

BONUS:
* get all those traits into the headline
* think positive (Or go to the opposite extreme and make me REALLY angry)
* put it in a list

more...
No comment yet.
Rescooped by Lynn O'Connell for O'Connell Meier from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

10 Tips for a Successful Mobile Email Campaign [Infographic]

10 Tips for a Successful Mobile Email Campaign [Infographic] | Sensible Social Media & Digital Marketing | Scoop.it

Email marketing is turning mobile faster that you think, here are some ideas to turn your email campaigns mobile-friendly


Via Kamal Bennani
more...
No comment yet.
Rescooped by Lynn O'Connell for O'Connell Meier from Latest Social Media News
Scoop.it!

The Social Media Wars [INFOGRAPHIC]

The Social Media Wars [INFOGRAPHIC] | Sensible Social Media & Digital Marketing | Scoop.it
Social media has become an essential part of our daily lives, but, with so many networks out there fighting for our attention which networks are we really using? Overall, 72% of adults over the age of 18 used a social network in 2012.

Via DashBurst, Gerrit Bes
more...
No comment yet.
Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

3 myths of social media ROI #infographic

3 myths of social media ROI #infographic | Sensible Social Media & Digital Marketing | Scoop.it
RT @fay3_infograph: 3 myths of social media ROI #infographic http://t.co/RPyRJDjZbU
#SocialMedia #SMM #ROI #Marketing #Online #Digital
more...
No comment yet.
Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

Native Advertising and the Future of Marketing | Social Media Today

Native Advertising and the Future of Marketing | Social Media Today | Sensible Social Media & Digital Marketing | Scoop.it
Marketing is in transition. Banner ads don’t work. Interruption advertising is delivering diminishing returns and traditional advertising is a waste of money.
Lynn O'Connell for O'Connell Meier's insight:

The challenge for marketers is creating content, ads & posts that don't "sell" but DO drive sales. A lot harder than it sounds. No connection to your brand and it might be fun and get lots of shares, but no sales. Too product-oriented and people will resent your intrusion into their newsfeed. 


The challenge for social media and online consumers is how to survive the onslaught of bad stuff about to come at you. Just remember: marketing is what keeps this all free. Give the marketers time - -they'll get it down. 


At O'Connell Meier, we've wrestled with issues like this for associations and publishers for going on 25 years. We've learned that the most successful efforts highlight the value of the brand or product. If your brand name can be taken off and replaced with someone else's, it's a fail.  


This requires a whole new way of thinking and a much higher-level of two-way engagement with your prospects and customers. For example, if  you're promoting a conference,  replace "save the date" emails with "pick the topics you're interested in" e-newsletters. Use that data to tailor every aspect of your online campaign so that people see content they care about. (Tip: Change your deal with speakers so that they provide content tailored to your audience months before the event. That could mean videos, articles, posts, speaker-led forums or webinars, or tips to include in ebooks and infographics.)  


Think creatively!! And, always remember WHY you are posting... it's only fun if the product sells so you still have a job and readers still have advertiser-supported social media and websites. 

more...
Joan Stewart's curator insight, December 26, 2013 4:07 AM

Headlines, it all comes down to what will get read by the consumer. Spend time on knowing what the visitor is looking for by asking via Newsletters with a questionaire. 

Rescooped by Lynn O'Connell for O'Connell Meier from Social WE Media
Scoop.it!

digital marketing is both crucial and challenging for marketers

digital marketing is both crucial and challenging for marketers | Sensible Social Media & Digital Marketing | Scoop.it
During the rise of the Internet, the worldwide web has taken the power from companies and turned it over to the consumer. Consumers are completely in control and are increasingly tech savvy with an...

Via Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  
more...
No comment yet.
Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

#marketing Feed Me – I’m Time Starved

#marketing Feed Me – I’m Time Starved | Sensible Social Media & Digital Marketing | Scoop.it
“I just don’t have enough time in the day to do it all.” How many times have you thought that to yourself? I hear it all of the time from prospects and clients. It is almost virtually impossible to...
Lynn O'Connell for O'Connell Meier's insight:

As social media keeps growing and sites keep springing up, finding time to manage it all is a big challenge. This post gives you sensible suggestions for managing your time.


more...
No comment yet.
Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

What, When, And How To Share On Social Media

What, When, And How To Share On Social Media | Sensible Social Media & Digital Marketing | Scoop.it
When is the best time of day to share that hilarious video to your Facebook friends, or retweet an inspiring article for your followers? Every social...
Lynn O'Connell for O'Connell Meier's insight:

There's no one right time for everyone. Watch your page insights (or profile interactions) to see when your friends/fans are online and engaging.

more...
No comment yet.
Rescooped by Lynn O'Connell for O'Connell Meier from DISCOVERING SOCIAL MEDIA
Scoop.it!

LinkedIn Mobile Usage Approaching A Majority -- Now At 41% - TechCrunch

LinkedIn Mobile Usage Approaching A Majority -- Now At 41% - TechCrunch | Sensible Social Media & Digital Marketing | Scoop.it

LinkedIn Mobile Usage Approaching A Majority -- Now At 41%TechCrunchVeteran professional social network LinkedIn grew up on the desktop and is in the midst of retooling its 277 million-user strong business for a mobile-focused digital world.


Via Manlio Mannozzi
more...
No comment yet.
Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

21 Easy Ways to Optimize Your Emails for Mobile | @AskJamieTurner

21 Easy Ways to Optimize Your Emails for Mobile | @AskJamieTurner | Sensible Social Media & Digital Marketing | Scoop.it
The 60 Second Marketer is an award winning site with tips, tools, and tutorials about effectively using social media and mobile marketing to grow your business!
Lynn O'Connell for O'Connell Meier's insight:

66% of prospects are opening your emails on mobile devices. Make sure your emails are readable, engaging, and produce results.

more...
No comment yet.
Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

6 new facts about Facebook - Pew Research Center

6 new facts about Facebook - Pew Research Center | Sensible Social Media & Digital Marketing | Scoop.it
Economic Times
6 new facts about Facebook
Pew Research Center
Facebook turns 10 tomorrow and reaches that milestone as the dominant social networking platform, used by 57% of all adults and 73% of all those ages 12-17.
Lynn O'Connell for O'Connell Meier's insight:

Have more than 500 friends? Update your status daily? You're not a typical Facebook user.  Scan these usage notes to remind yourself of how your customers use Facebook.

more...
No comment yet.
Rescooped by Lynn O'Connell for O'Connell Meier from Latest Social Media News
Scoop.it!

Social Influencer Sites: How Relevant Are They?

Social Influencer Sites: How Relevant Are They? | Sensible Social Media & Digital Marketing | Scoop.it
#Analytics | Social Influencer Sites: How Relevant Are They http://t.co/n9idAV5adj #Klout #Kred #PeerIndex

Via Ron Sela, Rami Kantari, Gerrit Bes
Lynn O'Connell for O'Connell Meier's insight:

My 2 cents: They matter if you're in social media or marketing, but obsessing about your score is pointless. Focus instead on your social media activity and ENGAGEMENT and score will follow.

more...
Ron Sela's curator insight, September 8, 2013 5:14 AM

Social Influencer Sites: How Relevant Are They?

Randy Hilarski's curator insight, September 8, 2013 7:33 AM

I love using Kred, Klout and Empire Ave. These three influence scoring platforms tell me when my engagement has dropped off. Check out my article titled, "7 Actions Every Influencer can do on Klout Right Now".

http://www.randyhilarski.com/7-actions-every-influencer-can-do-on-klout-right-now/

Beckie Epke's curator insight, May 13, 10:27 PM

Brands are often trying to find someone who has a high social ranking to pass on the brands message. However if there message is given to a person with a high social ranking but has no connection to the brand then there is little point in using them, in fact a brand could get into trouble by doing this and completely miss their target market. For example Justin Beiber has a very high social status with thousand of followers on social media sites such as twitter however I doubt he would be used to advertise Mercedes. It is important to have a market maven who is relevant to your brand, like when ford gave free cars away to those most influential in the auto industry.  People are more likely to spend time with people with similar interests and outlooks to them. Happy people are more likely to spend time with other happy people, same as unhappy people surround themselves with unhappy people. This makes it crucial for brands to research who they are using to connect with. Companies may give a message to be passed on, which is then read in a completely different context when said by someone else and therefore wasting resources on people who wont deliver a successful outcome. 

Rescooped by Lynn O'Connell for O'Connell Meier from Latest Social Media News
Scoop.it!

The 4-1-1 Rule for Creating Interesting Tweets [INFOGRAPHIC]

The 4-1-1 Rule for Creating Interesting Tweets [INFOGRAPHIC] | Sensible Social Media & Digital Marketing | Scoop.it
Twitter can be a valuable marketing tool, when used the right way. First it's important not to let Twitter manage your life; only 1.5% of your day should be spent tweeting or scheduling tweets, which adds up to less than two hours each week.

Via Brian Yanish - MarketingHits.com, Gerrit Bes
more...
malek's curator insight, January 20, 6:05 AM

Tweeting for a purpose: joining the conversation

Ingrid Meucci's curator insight, January 21, 12:37 AM

Ajouter de la valeur à vos tweets

objectplace's curator insight, January 31, 2:43 PM

Wondering how many non profits, arts organizations and start ups are spending less than 2 hrs. a week...

Rescooped by Lynn O'Connell for O'Connell Meier from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Advantages of hiring a social media agency vs an in-house person

Advantages of hiring a social media agency vs an in-house person | Sensible Social Media & Digital Marketing | Scoop.it

A few months ago, I attended a marketing conference in Miami, FL. Being that I was the 'social guy' in the room, of course, I was asked all of the questions related to social media. From "What should I do on Twitter?


Via Kamal Bennani
Lynn O'Connell for O'Connell Meier's insight:

"Hiring an agency, on the other hand, is like hiring a team of 10+ people for the price of one. Most agencies are made up of executives, designers + illustrators, strategists, copywriters, bloggers, social enthusiasts, PR representatives, web developers, even entrepreneurs; all of whom live their own lives and have their own experiences that they bring to the table. So when they’re all included in the social strategy meetings or the brainstorm session, Ray can rest assured that his campaign strategy will be looked at from every angle."

more...
No comment yet.
Rescooped by Lynn O'Connell for O'Connell Meier from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Five Key Elements in Writing High Quality, Engaging Conten

Five Key Elements in Writing High Quality, Engaging Conten | Sensible Social Media & Digital Marketing | Scoop.it

Creating high quality content will be a major focus for brands in 2014. Strengthening your online presence will rely on it, and for many businesses this poses a new challenge, a new element to factor into their strategic planning.


Via Kamal Bennani
Lynn O'Connell for O'Connell Meier's insight:

Knowing who you want to reach and why is key to Content Marketing. You can't just churn it out. It needs to fit with your brand, interest your customers/prospects, AND deliver some kind of result -- whether that's leads, sales, or brand awareness. This article gives you 5 things to consider.

more...
Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

Marketing Lessons from the Netflix's Micro-Genre Generator

Marketing Lessons from the Netflix's Micro-Genre Generator | Sensible Social Media & Digital Marketing | Scoop.it
If you're a Netflix subscriber, you've seen the, sometimes strange, micro-genre listings on your homepage. Tucked in with the usual ...
Lynn O'Connell for O'Connell Meier's insight:

Click through to the article on the Netflix Micro-Genre Generator, too -- it's fascinating and the micro-targeting really does provide food for thought for your future marketing campaigns.

more...
No comment yet.
Rescooped by Lynn O'Connell for O'Connell Meier from Social Media Strategies
Scoop.it!

14 tools to rock Google+

14 tools to rock Google+ | Sensible Social Media & Digital Marketing | Scoop.it
Looking for tools to grow your presence on Google+? Check out the list below. Social media is always changing, so new services pop up weekly. As a result, this list cannot be exhaustive. I plan on ...

Via Cendrine Marrouat - www.socialmediaslant.com, John van den Brink, Ivo Nový
Lynn O'Connell for O'Connell Meier's insight:

Widgets, tools, and extensions to help you rock google+

more...
Joan Stewart's curator insight, December 4, 2013 1:56 AM

Article by Cendrine scooped from Gerrit - How to grow in Google, make your presense felt. Great tips to put to good use.

Philip Search's curator insight, December 4, 2013 2:07 AM

some Great tools to help promote your business on Google Plus 

Businessopportunites's curator insight, December 5, 2013 11:48 PM

Nice Post! Thanks for sharing the post.

Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

Content marketing: your key to association growth in 2014

Content marketing: your key to association growth in 2014 | Sensible Social Media & Digital Marketing | Scoop.it
Associations have a tremendous advantage over just about everyone when it comes to content. While brands are scrambling to create content to fill the social media pipeline, most associations have a...
Lynn O'Connell for O'Connell Meier's insight:

Brainstorming content now can help you develop a results-oriented plan for 2014!

more...
No comment yet.
Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

Social recommendations - today’s most powerful marketing asset

Social recommendations - today’s most powerful marketing asset | Sensible Social Media & Digital Marketing | Scoop.it
Is social recommendations today’s most powerful marketing asset?
Lynn O'Connell for O'Connell Meier's insight:

Powerful statistics:

  • 92% of consumers report that a word-of-mouth recommendation is the top reason they buy a product or service - (Source: Nielsen 2012)
  • 76% of consumers recommended companies they trust to a friend or colleague - (Source: Edelman)
  • 72% of consumers surveyed said that they trust online reviews as much as personal recommendations(Source: Local Consumer Review Survey, 2012)
  • 58% of consumers trust a business which has positive online reviews (Source: Local Consumer Review Survey, 2012)
  • A Word of Mouth recommendation is the primary factor behind 20 to 50 percent of all purchasing decisions - (Source: McKinsey Quarterly, April 2010)
more...
No comment yet.