Sensation and Perception
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Scooped by Noah Kaufman
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How Do We Perceive Color?

Isaac Newton defined the optical spectrum, but it was Goethe who first understood that color is more than just a physical problem. In Theory of Colours (1840...
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Rescooped by Noah Kaufman from The brain and illusions
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How Mobile Experiences Can Shape Our Perception Through Illusions Of Speed

How Mobile Experiences Can Shape Our Perception Through Illusions Of Speed | Sensation and Perception | Scoop.it
Illusions of speed, and in some cases illusions of extended duration, are really about the physics of perception. We can use these techniques to make happier users while applying less effort.

Via Gerald Carey
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Gerald Carey's curator insight, July 14, 2013 5:42 AM

You can make things 'seem' like they are working faster if you remove features that show loading speed like spinners or status bars.  Works in other areas as well such as waiting for luggage at an airport.