n the wake of the recent Great Recession our world has changed, specifically concerning the senior living industry. Capital has become largely unavailable and the next generation of seniors—the plentiful baby boomers—generally wants different services and housing models from those offered to their parents. To keep up with the changes, the ways in which existing communities operate and provide services must be reconsidered, and many organizations will need to rethink and realign how they meet their mission.
Getting old in America is rough. Health care expenses, needing extra attention from one’s family, and giving up the comforts of home to move into senior housing amount to an experience that can be degrading.
Make visible what, without you, might perhaps never have been seen. – Robert Bresson
Creativity is defined as “the ability to transcend traditional ideas, rules, patterns, and relationships, and to create meaningful new ideas, forms, methods, and interpretations.” The creative process for D2 begins with a deep understanding of the physical, emotional and social needs and desires of contemporary seniors. Creativity flows through our design and impacts how we plan, use technology, and integrate systems.