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Mobile Paid Search and The Importance of Attribution Modeling - Silverback Strategies

Mobile Paid Search and The Importance of Attribution Modeling - Silverback Strategies | semppcadwrds | Scoop.it
Kyrill Stoll's insight:
mobile traffic represents a completely separate medium and audience to which advertisers can drive new traffic that doesn’t exist anywhere else.
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Scooped by Kyrill Stoll
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Best Practices For Google Enhanced PPC Campaigns - Search Engine Land

Best Practices For Google Enhanced PPC Campaigns Search Engine Land “Enhanced” is Google-speak for the new PPC system that is designed to simplify ad management and help advertisers reach customers in a multi-device, always-on, location-changing...
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