semiótica del consumo
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Managing What Consumers Learn from Experience

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JSTOR: Journal of Marketing, Vol. 53, No. 2 (Apr., 1989), pp. 1-20

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monografía uao - cali: Caracterización de las variables del mercado de la experiencia a partir del análisis de casos de experiencias

monografía uao - cali: Caracterización de las variables del mercado de la experiencia a partir del análisis de casos de experiencias | semiótica del consumo | Scoop.it
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The Impact of Storytelling on the Consumer Brand Experience: The Case of a Firm-Originated Story by Anna Lundqvist, Veronica Liljander, Johanna Gummerus, Allard Van Riel :: SSRN

The Impact of Storytelling on the Consumer Brand Experience: The Case of a Firm-Originated Story by Anna Lundqvist, Veronica Liljander, Johanna Gummerus, Allard Van Riel :: SSRN | semiótica del consumo | Scoop.it
Stories fascinate people and are often more easily remembered than facts. Much has been written about the power of stories in branding, but very little empirica
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Brand Experience: What is it? How is it Measured? Does it Affect Loyalty? by Bernd H. Schmitt, Lia Zarantonello, J. Josko Brakus :: SSRN

Brand Experience: What is it? How is it Measured? Does it Affect Loyalty? by Bernd H. Schmitt, Lia Zarantonello, J. Josko Brakus :: SSRN | semiótica del consumo | Scoop.it
Brand experience is conceptualized as sensations, feelings, cognitions, and behavioral responses evoked by brand-related stimuli that are part of a brand's desi
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Documentos de apoyo al curso de Semiótica del Consumo - Universidad Central

Collaboration tools adopted by over 50,000 companies globally. Box simplifies online file storage, replaces FTP and connects teams in online workspaces.
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Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to their Preferences?

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Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?Nikolaus Franke, Peter Keinz and Christoph J. StegerJournal of Marketing 
Vol. 73, No. 5 (Sep., 2009) , pp. 103-121Published by: American Marketing AssociationStable URL: http://www.jstor.org/stable/20619049

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Brand Experiences in Service Organizations: Exploring the Individual Effects of Brand Experience Dimensions by Herbjørn Nysveen, Per E. Pedersen, Siv Skard :: SSRN

Brand Experiences in Service Organizations: Exploring the Individual Effects of Brand Experience Dimensions by Herbjørn Nysveen, Per E. Pedersen, Siv Skard :: SSRN | semiótica del consumo | Scoop.it
Brand experience has been conceptualized as a multidimensional construct that explains customer loyalty. The authors present a study with the purpose of testing
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Resource Guide in Extraordinary Experiences: Understanding and Managing the Consumer Experience in Hospitality, Leisure, Events, Sport and Tourism

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The Perfect Customer Experience - Turning Satisfied Customers into Customer Advocates - Dale Wolf, Editor

The Perfect Customer Experience - Turning Satisfied Customers into Customer Advocates - Dale Wolf, Editor | semiótica del consumo | Scoop.it
The Perfect Customer Experience
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