Another step ahead for Twitter in its bid to step up the pace with advertising on its platform: today the company announced that it would soon start "experimenting" with ways of making ads more "useful" matching ads to users' interests.
"Twitter says that users will be given an option to opt-out of these ads by unchecking the box next to “promoted content” in their account settings."
Even in the ad world content plays an important role. 68% of UK users responded that ads should tell a unique story which mentioned John Lewis and Guiness as good examples. One of the main ingredients should be the humour factor of the story.
Consumers don't want web adds, but web adds are preferred by many marketers. Paradoxal?
Catherine Howe explains how local authorities can increase participation by redesigning the way councillors interact with residents (RT @GdnLocalGov: To be truly accountable, councillors must do more than just use Twitter
"Networked technologies offer politicians and policymakers opportunities to operate in more open and agile ways that have not yet been fully explored."
How to explain to a non-UX audience why it's important to follow a content first approach when designing a site.
"I recently had to convince a client to pause their redesign efforts and work on their content first. This is how I did it." says the author of the post. And he really explains how we can prove why we must plan the contents structure and the contents strategy before the design of the website.
The rumors are true. In mid-March, word arrived by way of a publication called FCW that Amazon, the king of cloud computing, had inked a contract with the Central Intelligence Agency to provide $600 million in cloud services over the next decade,...
The post talks about two visions of the cloud: the 'old' one sustained by IBM and HP that rely on 'private clouds', and the 'new' one sustained by Google and Amazon that states a cloud computing service that is public, like electricity.
Now Amazon has a client with special requirements: the CIA.This fact will influence in the Amazon vision of cloud computing services.
Los medios parecen haber pasado a la acción en su búsqueda por la rentabilidad y la monetización de los contenidos en Internet. Conocíamos esta semana
Se está viendo que los medios periodísticos cobrarán por los contenidos que generan. Lo que parece no estar claro es cómo lo harán. Quizás también el "cuándo" sea una variable. Quiero decir, si tendrán tarifas diferenciadas para contenidos según su actualidad o según su antigüedad, por ejemplo. O tarifas para suscribirse a contenidos futuros de un tema. Los medios estarán estudiándonos a nosostros, sus clientes.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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Creating engaging newsletters with your curated content is really easy.