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Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media
Latest news, hints and tips about the Digital Marketing world: SEM, Display, SEO, Social Media and Web Analytics, also on http://margari.net/digitalmarketing
Curated by Paolo Margari
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10 Essential Google Analytics Dashboards for E-Commerce

10 Essential Google Analytics Dashboards for E-Commerce | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it

Data is key to making informed decisions, especially in the context of ecommerce...

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8 Reasons to Do Paid Search Marketing for your Business (Infographic)

8 Reasons to Do Paid Search Marketing for your Business (Infographic) | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it

By 2015, more than a fourth of the total advertising market will be done online, with search marketing or pay-per-click advertising playing a major role in how products and services are marketed in this arena. Surveys indicate that up to 91% of marketing experts believe paid search marketing as an effective lead generation tool next only to SEO, and can be more effective than social media, email marketing or even traditional print advertising.
Read more at http://www.business2community.com/infographics/8-reasons-paid-search-marketing-business-infographic-01133378#IGE3WsvQAgAt8xm2.99 ;

 

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Five Content Marketing Metrics you don’t know but should

Five Content Marketing Metrics you don’t know but should | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
These five content marketing metrics can act as leading indicators of your campaigns success, but unfortunately, too many companies tend to ignore them.
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Best SEO Ecommerce Platforms

Best SEO Ecommerce Platforms | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it

How to Choose the Best E commerce Platform for SEO. An independent, comparative study of all the most popular E-commerce platforms in respect of SEO.

Marty Note
Wow, this is an exhaustive "complete guide" to SEO for ecom. I agree with the ranks their exhaustive research creates with a single caveat. I hate platform ecoms like Shopify and Volusion.

Both work great UNTIL you need to scale and then the limitations of such a template and community serving become clear. That said, for companies just starting or below $5M in annual sales Shopify would be a great place to start.

Magento is complicated and intense. No need to go there until you can pay for it with money and expertise. Great post.


Via Martin (Marty) Smith, Os Ishmael
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9 Google Analytics Tips to Improve Your Marketing

9 Google Analytics Tips to Improve Your Marketing | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
Do you use Google Analytics?Are you leveraging the many apps that work with Google Analytics?Integrating data from third-party tools, plugins and platforms with Google Analytics helps you gain insight about your online marketing efforts.In this article I'll share nine tips to hel
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Content Marketing or Inbound Marketing: Which Is Better for SEO?

Content Marketing or Inbound Marketing: Which Is Better for SEO? | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it

What exactly is inbound marketing SEO and how will it help your businesses to achieve sustainable SEO success while also generating more leads? 

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The ultimate On-Page SEO factors (infographic)

The ultimate On-Page SEO factors (infographic) | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it

SEO and its factors keeps on changing. 

If you’re still stuck in old-time optimization techniques and are experiencing difficulty improving your website’s visibility throughout, have a look at this infographic...

Paolo Margari's insight:

Original infograpic & article available here:
http://shanebarker.com/on-page-seo

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How to Measure Your Social Media ROI Using Google Analytics

How to Measure Your Social Media ROI Using Google Analytics | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
Do you want to understand your social media return-on-investment (ROI)? Are you tracking the customer journey in Google Analytics? In this article you'll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business. #1: Create a Custom Segment The good news is that you already…
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How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains

How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
Out of the box, Google Analytics handles being deployed across multiple domains or subdomains extremely poorly. This is easily the most common critical problem in Google Analytics, despite its being easy to fix.
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From briefing to dashboard: Digital Analytics as a process

From briefing to dashboard - David Roose, Speaker at GABC

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Tips to promote a mobile app through digital channels

Tips to promote a mobile app through digital channels | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
Making a mobile app is not the final step to reach a wide mobile audience. In fact your amazing app can be discovered only by a few friends if you do not push it in the market – or better, in the right market segment(s) – hopefully catching the right multipliers to benefit of a viral …
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How to add a Facebook Pixel through Google Tag Manager

How to add a Facebook Pixel through Google Tag Manager | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
Facebook Conversion Pixels are great tools for your digital marketing and can be implemented also through Google Tag Manager. Here is the best way to do it.
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5 Reasons Why Social-Media Marketing Is Overrated

5 Reasons Why Social-Media Marketing Is Overrated | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it

The organic reach is pretty close to zero but social media managers still struggle to post content that nobody will ever read or even see... 

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SEO Has Evolved: It’s About Popularization Now

SEO Has Evolved: It’s About Popularization Now | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
SEO is not the alpha and omega, it has evolved to become more than just search engine optimization. SEO is about popularizing things on the Web now.
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Growth Hacking Guide & Marketing Channels

Growth Hacking Guide & Marketing Channels | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it

If you're looking to learn about growth hacking, this step by step curated course will help you guide to all the best materials on growth hacking.

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To Boost PR Results, Look to Paid Channels

To Boost PR Results, Look to Paid Channels | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it

For the PR industry as a whole, there are more channels and tools today with which to reach consumers and other audiences, and the lines between paid and earned are blurring. Understanding and deftly managing the use of new paid channels can deliver important visibility opportunities for PR pros today.

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Discrepancy Google Analytics vs Facebook Advertising: VTC vs CTC

Discrepancy Google Analytics vs Facebook Advertising: VTC vs CTC | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
Find out why there are differences in your online advertising performance reports: some platforms adopt VTC instead of CTC, showing better results.
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Six SEO Tips You Can Discover From Every SERP

Six SEO Tips You Can Discover From Every SERP | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
SEOs rely on tools, data, and metrics. We love our data. But sometimes, the best information comes from the good ol’ eyeball test.
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The Keyword Research Guide 2015

The Keyword Research Guide 2015 | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it

Although SEO and online marketing are becoming more complex every day, there is one component that has been crucial since the beginning and still is today: keywords.

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Google Display Network: "Other Interest" category turned off in Jan 2015

Google Display Network: "Other Interest" category turned off in Jan 2015 | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it

More powerful interest-based capabilities for the Google Display Network thanks to three improved categories. "Other interest" category to be turned off in January 2015.

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7 Ways to Integrate SEO Into Your Business Marketing Channels

7 Ways to Integrate SEO Into Your Business Marketing Channels | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it

SEO is not a channel that should be used alone. Here are 7 ways to integrate SEO into your business marketing channels to achieve long-lasting results.

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Tellitweb's curator insight, November 27, 2014 3:01 AM

Améliorer la visibilité sur le web, un travail de fond et sur le long terme

 

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Fake traffic un-detected by Google Analytics

Fake traffic un-detected by Google Analytics | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it

Or to put it differently, when your metrics lie to you: how to find out, and what should you do? 

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Sitelinks Search Box on Google

Sitelinks Search Box on Google | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it

With Google sitelinks search box, people can reach your content more quickly from search results. Search users sometimes use navigational queries—typing in the brand name or URL of a known site—only to do a more detailed query once on that site.

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Unspash: free do-whatever-you-want hi-res stock photos

Unspash: free do-whatever-you-want hi-res stock photos | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
Free photos available online with Unsplash. Try them now to enrich your social media content marketing activity with high quality and hi-res images.
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How to boost your Facebook organic reach

How to boost your Facebook organic reach | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it

Facebook organic reach can still be more than 20%. Find some guidance (supported by evidence) to boost it improve it thanks to good content and target audiences, creating great value for free.

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SEO Study: New gTLD Domains DO Boost SEO Rankings

SEO Study: New gTLD Domains DO Boost SEO Rankings | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it

A SEO study looking into the search impact of new gTLDS vs .COM and other TLD domain extensions. The new gTLDs DO effect search engine rankings, presenting opportunities for new and existing business to benefit.

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