Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media
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Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media
Latest news, hints and tips about the Digital Marketing world: SEM, Display, SEO, Social Media and Web Analytics, also on http://digital.margari.net
Curated by Paolo Margari
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6 essential e-commerce dashboards in Google Analytics

6 essential e-commerce dashboards in Google Analytics | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
Here are 6 essential customized Google Analytics dashboards perfect for e-commerce available for free via the Google Analytics’ Custom reports and Dashboards gallery...
Paolo Margari's insight:
Happy to be featured on Swym blog!
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New Google ranking study shows links are incredibly important to the ranking algorithm

New Google ranking study shows links are incredibly important to the ranking algorithm | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
Many think links are a declining ranking signal in Google's algorithm, but this new study shows links are more important than ever.
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Three of the most important data segmentations for any Google paid search analysis

Three of the most important data segmentations for any Google paid search analysis | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights.
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Is "SEO" the right term anymore?

Is "SEO" the right term anymore? | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
Columnist Winston Burton discusses how search engine optimization (SEO) has evolved over time and wonders whether the job title is truly representative of the work we now do.
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What’s the Most Important CRO Metric? (Hint: Not Conversion Rate)

What’s the Most Important CRO Metric? (Hint: Not Conversion Rate) | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
But one metric is more important than all the rest. I know what you're thinking. A conversion rate is the most important CRO metric you should track, right? Duh? Seems like a no-brainer. Actually, no. Here are three reasons why.
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The Irresistible Power of Storytelling as a Strategic Business Tool

The Irresistible Power of Storytelling as a Strategic Business Tool | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
Harendra Jani posted on their whiteboard: The Irresistible Power of Storytelling as a Strategic Busines
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How to Identify Dark Traffic on Analytics

How to Identify Dark Traffic on Analytics | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
Dark traffic is affecting your site and skewing your analytics, making it tough to figure out how your marketing is doing. Here's how to deal with it.
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How To Track Customer Acquisitions :
Customer Lifecycle, Sales Funnel, and Content Strategy

How To Track Customer Acquisitions :<br/>Customer Lifecycle, Sales Funnel, and Content Strategy | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it

A very detailed and clear overview.

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13 Surprisingly Effective Tips for Conversion-Oriented Content

13 Surprisingly Effective Tips for Conversion-Oriented Content | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
These 13 actionable tricks can strengthen your conversion-oriented writing to get your audience to opt in more – Content Marketing Institute
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News by Google Summit 2016: 5 BIG Changes Coming to AdWords: Everything You Need to Know

News by Google Summit 2016: 5 BIG Changes Coming to AdWords: Everything You Need to Know | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
Google has announced big changes to AdWords coming soon, including much larger mobile ads, responsive display ads, local ads on Google Maps and more. Learn on the details here!
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Facebook Livemap: visualizing globalization through user-generated TV

Facebook Livemap: visualizing globalization through user-generated TV | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
Packaging Facebook user-generated content has created a new model of TV, endless and unpredictable. Facebook is seeking for new advertising spaces into the platform and Livemap seems a great solution.
Paolo Margari's insight:
Facebook Livemap represents an addictive, unpredictable, endless #TV channel + a new possible advertising space.
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Link Building: A Vital Cog Of Your SEO Strategy

Link Building: A Vital Cog Of Your SEO Strategy | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
In #SEO strategy, what works for you might not work for your rivals. #LinkBuilding is still a fundamental step.There is no single or pre-decided formula for a successful SEO strategy. What works for you might not work for your rivals. It is essential to put every known mechanism to better use in this era of h…

In #SEO strategy, what works for you might not work for your rivals. #LinkBuilding is still a fundamental step.There is no single or pre-decided formula for a successful SEO strategy. What works for you might not work for your rivals. It is essential to put every known mechanism to better use in this era of h…

 
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In #SEO strategy, what works for you might not work for your rivals. #LinkBuilding is still a fundamental step.
In SEO strategy, what works for you might not work for your rivals. LinkBuilding is still a fundamental step.
 
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The Best Web Publishing Tools and Services a Link Directory by Robin GoodThe Best Web Publishing Tools and Services a Link Directory 

The Best Web Publishing Tools and Services a Link Directory by Robin GoodThe Best Web Publishing Tools and Services a Link Directory  | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
The best tools, web apps and resources for any independent web publisher

The best tools, web apps and resources for any independent web publisher

 

Via Robin Good, massimo facchinetti
Paolo Margari's insight:

 

 

If you need a handy reference for your web publishing needs I have spent a few days pulling together the best tools I use and know-of that I would recommend to use, in an organized and curated link directory of over 70 different categories.

 

From "landing page builders" to "survey tools" and "domain name finders" I have you covered. 

 

In general, I have limited the amount of tools and services listed per category to the top 5 I know as to serve also as a curated filter for the vast number of choices available out there.

 

This is definitely a work in progress as you need to continuously edit, refine and improve a directory like this to make it really useful. You are welcome to suggest tools and services that I have not included and I'll make sure that if they are valid ones they get their space too.

 

Free to access.

 

Full directory: https://web-publishing.zeef.com/&nbsp;

 

 

 

 

 

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Stewart-Marshall's curator insight, April 2, 2016 1:59 PM
If you need a handy reference for your web publishing needs Robin Good has pulled together the best tools in an organized and curated link directory of over 70 different categories. Free to access. Full directory: https://web-publishing.zeef.com/





If you need a handy reference for your web publishing needs Robin Good has pulled together the best tools in an organized and curated link directory of over 70 different categories. Free to access. Full directory: https://web-publishing.zeef.com/




 
Nurkhamimi Zainuddin's curator insight, April 3, 2016 3:07 AM
If you need a handy reference for your web publishing needs Robin Good has pulled together the best tools in an organized and curated link directory of over 70 different categories. Free to access. Full directory: https://web-publishing.zeef.com/





If you need a handy reference for your web publishing needs Robin Good has pulled together the best tools in an organized and curated link directory of over 70 different categories. Free to access. Full directory: https://web-publishing.zeef.com/




 
Nurkhamimi Zainuddin's curator insight, April 3, 2016 3:08 AM
If you need a handy reference for your web publishing needs Robin Good has pulled together the best tools in an organized and curated link directory of over 70 different categories. Free to access. Full directory: https://web-publishing.zeef.com/





If you need a handy reference for your web publishing needs Robin Good has pulled together the best tools in an organized and curated link directory of over 70 different categories. Free to access. Full directory: https://web-publishing.zeef.com/




 
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How a Google Analytics change may be skewing your view of SEO's value

How a Google Analytics change may be skewing your view of SEO's value | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics -- and details how to fix this issue.
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An experiment in trying to predict Google rankings

An experiment in trying to predict Google rankings | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
In late 2015, JR Oakes and his colleagues undertook an experiment to attempt to predict Google ranking for a given webpage using machine learning. What follows are their findings, which they wanted to share with the SEO community.
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How to Build Quality Links in 2016? A simple guide

How to Build Quality Links in 2016? A simple guide | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
Building quality links can go a long way in making your company successful. Be sure to follow these tips to have links that get the job done.
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Digital Marketing Tips: Do You Have a Traffic or a Conversion Problem?

Digital Marketing Tips: Do You Have a Traffic or a Conversion Problem? | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
Getting web traffic is hard. Why? There are over 1 billion websites. You also need to convert traffic to sales. Here are some digital marketing tips to help
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Keywords Research Tools Comparison: A Functionality Matrix

Keywords Research Tools Comparison: A Functionality Matrix | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
Easily compare the main characteristics of the best known keyword research tools and select the one that fits better to your requirements.
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Digital Marketing Weekly Dose

Digital Marketing Weekly Dose | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it

Digital Marketing Weekly Dose by paolo.margari.net - Must-read news, insights and tutorials about SEO, SEM, Social Media Marketing, Online Advertising, Web Analytics and Google world.

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18 Types of Backlinks Violating Google's Guideliness

18 Types of Backlinks Violating Google's Guideliness | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
Doing SEO for a living? Check what are the bad backlinks that are violating Google's guidelines, and what are the links that you should avoid and disavow.
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What are the true goals of link building campaigns? 

What are the true goals of link building campaigns?  | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
Obviously links are the goal in link building. Right? Well, not exactly. Links are an important metric to track, because without links your campaign is obviously failing. But links alone aren’t the goal. We don’t build links for the sake of links (or at least we shouldn’t), but rather because of what the links accomplish and what they represent.
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15 Top Landing Page Elements to Test To Improve Your Conversion Rate

15 Top Landing Page Elements to Test To Improve Your Conversion Rate | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
Here are some tips on how to improve your conversion rate by taking a closer look at your landing pages.
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Inbound Link Building 101: 33 White Hat Ways to Build Backlinks for SEO

Inbound Link Building 101: 33 White Hat Ways to Build Backlinks for SEO | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
Get a comprehensive list of white hat ways to build inbound links to your website.
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The darker side of digital | Feature

The darker side of digital | Feature | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it

Digital technology has facilitated communication in an unprecedented way. But, Nichola Kent-Lemon of Northstar asks, is there a dark side to our dependency?


Via Steve Bax
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Steve Bax's curator insight, April 13, 2016 7:03 AM
Some fascinating but very concerning themes are detailed here; social muting; social cleansing; bringing out my worst and maintaining the dream. 

The artificial selfie crafted by designer Daniel Armengol Altayó is an interesting take on our increasing obsession with creating 'ideal' versions of ourselves online. 

 A very thought provoking feature.
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With The Physical Web, You Become The Search Engine

With The Physical Web, You Become The Search Engine | Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media | Scoop.it
What if everything could send out its own web link? That, essentially, is the idea behind the Physical Web, a new open-source approach to beacons that Google announced last summer. If Google’s initiative catches on, digital marketing will need to expand beyond targeting users, to targeting the physical world.

What if everything could send out its own web link? That, essentially, is the idea behind the Physical Web, a new open-source approach to beacons that Google announced last summer. If Google’s initiative catches on, digital marketing will need to expand beyond targeting users, to targeting the physical world.

 
Paolo Margari's insight:
What if everything could send out its own web link? That, essentially, is the idea behind the Physical Web, a new open-source approach to beacons that Google announced last summer.
What if everything could send out its own web link? That, essentially, is the idea behind the Physical Web, a new open-source approach to beacons that Google announced last summer.
 
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massimo facchinetti's curator insight, March 29, 2016 7:36 AM
What if everything could send out its own web link? That, essentially, is the idea behind the Physical Web, a new open-source approach to beacons that Google announced last summer.
What if everything could send out its own web link? That, essentially, is the idea behind the Physical Web, a new open-source approach to beacons that Google announced last summer.