10 interesting examples of PPC creative for Father's Day Econsultancy (blog) Marks & Spencer was the only retailer I found inserting the date of Father's day in some of its PPC ads (see below). I think this is quite a smart move.
SEM-Like Control For Successful PLA Campaigns Search Engine Land In SEM, search engines decide which ads are shown for which queries based on keywords; but, advertisers don't have to yield control of their spend to the search engine.
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