SEM
5 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Levon McGregor
Scoop.it!

10 interesting examples of PPC creative for Father's Day - Econsultancy (blog)

10 interesting examples of PPC creative for Father's Day - Econsultancy (blog) | SEM | Scoop.it
10 interesting examples of PPC creative for Father's Day
Econsultancy (blog)
Marks & Spencer was the only retailer I found inserting the date of Father's day in some of its PPC ads (see below). I think this is quite a smart move.
more...
No comment yet.
Scooped by Levon McGregor
Scoop.it!

Hey, PPC Managers: Stop Being So Lazy! - Search Engine Land

Hey, PPC Managers: Stop Being So Lazy! - Search Engine Land | SEM | Scoop.it
Brafton
Hey, PPC Managers: Stop Being So Lazy!
Search Engine Land
When I do PPC webinars, I always like to open with a quick poll.
more...
No comment yet.
Scooped by Levon McGregor
Scoop.it!

SEM-Like Control For Successful PLA Campaigns - Search Engine Land

SEM-Like Control For Successful PLA Campaigns
Search Engine Land
In SEM, search engines decide which ads are shown for which queries based on keywords; but, advertisers don't have to yield control of their spend to the search engine.
more...
No comment yet.