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SEO or Social Media Marketing?

SEO or Social Media Marketing? | SEM and SEO | Scoop.it

"Social media marketing is one way to promote websites, products, services, and brands, but so is search engine optimization (SEO). Which is best? Both?

 

Many social media marketing and SEO companies have debated the benefits of SEO (search engine optimization) versus the use of social media marketing when promoting websites, products, services and entire brands for years. 

 

The Internet marketing community’s opinions have shifted with each new technological development, leaving unanswered questions and the truth of whether one option is better than the other".

 

Read More At: http://www.seobuzzinternetmarketing.com/blog/seo-or-social-media-marketing/


Via Antonino Militello
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Beny's comment, March 12, 2013 11:47 AM
Im working as a SEO and i would like to work also on SEM but i need how i make this work on 11 sites ?
Celebritize You's comment, March 15, 2013 12:04 PM
I use both strategies for my clients but lean more heavily on social media marketing.
Celebritize You's curator insight, March 15, 2013 12:05 PM

SEO or Social Media Marketing? I use both for my clients. 

Rescooped by The Homer Group from SEO Tips, Advice, Help
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How Search Works - Google Tells All

How Search Works - Google Tells All | SEM and SEO | Scoop.it
Google tells all today in an infographic entitled How Search Works. The story of Google Search and how they deal with everything from your clicks to scammers.

Via Bonnie Burns
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Bonnie Burns's curator insight, March 1, 2013 3:55 PM

They start off by telling us that Google is searching and indexing 30 trilling individual pages each day. And it’s growing each and every day with the increased number of sites helping Google find them better online.  Google navigates the web by crawling each and every page.  It’s basically following each and every link and relating them to each other.

Rescooped by The Homer Group from SEO Tips, Advice, Help
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How To Build Instant Trust On Your Website — socialmouths

How To Build Instant Trust On Your Website — socialmouths | SEM and SEO | Scoop.it
The simple guide of why and how you need to use trust indicators on your website to make your visitors feel comfortable to take action in a second

Via Bonnie Burns
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Bonnie Burns's curator insight, March 7, 2013 10:58 AM

When a person lands on your website for the first time, you typically have no longer than a split second to make a good impression before that person surfs away. In that split second, you need to convince that person that you are a trusted source.

 

Rescooped by The Homer Group from Marketing Strategy and Business
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12 Valuable Tips for Video SEO Beginners

12 Valuable Tips for Video SEO Beginners | SEM and SEO | Scoop.it

Excerpted from article on Search Engine Watch:

"If you aren't optimizing your videos to match what people are searching, your videos are likely to get lost and not reach their intended audience. Without reaching their intended audience, they serve no purpose.

 

Use the following 12 valuable tips to get your video to reach the first page of Google and YouTube, but most importantly build visibility to a large niche audience that is interested in what you have to offer.

 

1. Content Quality Check:
Ensure your videos are relevant, informative, and rich with content. Don't waste time producing videos that have nothing to do with your brand or service.

2. Title:
Capture the potential viewer's attention with a catchy title that contains related key phrases that are relevant to your brand or service.

3. Tags:
Optimize your video with important key phrases or keywords. Don't use complicated words or terminology that may not be common to the average person.

4. Description:
Optimize your video's description with relevant keywords and include a keyword-rich description of your video to allow search engines to index it and rank it higher, and for users to better understand your video before viewing.

5. Links:
Use video as a portal to other content on your site. Upload a couple of videos to portals like YouTube and Vimeo, and consider providing links back to related content and other relevant videos on your site.

6. Transcripts:
Provide transcripts of your videos. Good old HTML content is still a favorite with search engines.

7. Length:
Keep your video at five minutes or less. The average amount of time a user spends on a YouTube video is around 1 minute 30 seconds.
If you have video content that is of long duration, consider breaking it up into smaller pieces and tagging each accordingly, to be more appealing to the viewer.

8. Video Sitemaps:
Submit a video sitemap to Google to make sure that the search engine spiders can find your video content and index it accordingly. This is the easiest way for search engines to find your video content.

9. Branding:
As video is a great way to generate brand awareness with prospects, take advantage of this opportunity to incorporate your brand and logos into your videos.

10. Embedding Options:
Help your video go viral. Allow other users access to the coding that will allow them to embed your video on their website or blog. This can help gain valuable back links and shares that will boost your rankings in search engines.

11. Syndication:
Submit your video to RSS feeds and syndicate your videos to drive exposure across various online platforms and to optimize your videos even more.

12. Share, Share, Share!
Get on your social networks, look through your email contacts, write on your blogs, and get the hype going..."

Read full article here:

http://searchenginewatch.com/article/2234885/12-Valuable-Tips-for-Video-SEO-Beginners

 


Via Giuseppe Mauriello
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Ken Morrison's curator insight, January 11, 2013 9:19 PM

Twelve important steps to squeeze as much Google Juice (SEO) as possible from the hard work you do on your videos.

ben bernard's comment, January 13, 2013 9:11 PM
my topics here http://www.scoop.it/t/direct-marketing-services
ben bernard's comment, January 13, 2013 9:11 PM
my topics here http://www.scoop.it/t/direct-marketing-services
Rescooped by The Homer Group from Marketing Strategy and Business
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The Advanced Guide to SEO by Neil Patel

The Advanced Guide to SEO by Neil Patel | SEM and SEO | Scoop.it

Via Giuseppe Mauriello
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ben bernard's comment, January 30, 2013 12:03 AM
my topics :) http://www.scoop.it/t/direct-marketing-services
Herve Peitrequin's curator insight, January 30, 2013 3:34 AM

Probably the best infographic I have seen in a while.

 

55Mb of usefull stuff.

Gaurav Pandey's curator insight, March 3, 2013 9:25 PM

Yes, link

Rescooped by The Homer Group from SEO Tips, Advice, Help
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SEO for WordPress Blogs: Getting the Basics Right - Search Engine Journal

SEO for WordPress Blogs: Getting the Basics Right - Search Engine Journal | SEM and SEO | Scoop.it
WordPress is an amazing publishing platform with an strong community that supports it. For the uninitiated, WordPress is an open source blogging platform

Via Bonnie Burns
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Bonnie Burns's curator insight, March 1, 2013 3:57 PM

Like with all CMS systems, you get a lot of plugins and themes to set up your new site for SEO success, but you will also find that from to time to time, themes and plugins behave in an unexpected way and breaks your site

Rescooped by The Homer Group from SEO Tips, Advice, Help
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Google Gutted Its Search Quality Rating Guidelines For Public Release

Google Gutted Its Search Quality Rating Guidelines For Public Release | SEM and SEO | Scoop.it
As part of today’s big “How Search Works” reveal, Google also took the big step of sharing its Search Quality Rating Guidelines for the first time.

Via Bonnie Burns
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Bonnie Burns's curator insight, March 4, 2013 10:30 AM

The biggest change, in my opinion, is the complete removal of Parts 3 and 4 — “Page Quality Rating Guidelines” and “Rating Examples.” These sections offered extremely detailed guidance on how to rate pages, how to rate sections of pages, how to judge the reputation of a website, and specific examples of public web pages and how they should be rated. I’ll share more on this below.

Rescooped by The Homer Group from SEO Tips, Advice, Help
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What Are Unnatural Links?

What Are Unnatural Links? | SEM and SEO | Scoop.it
Explanation of what unnatural links are.

Via Bonnie Burns
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Bonnie Burns's curator insight, March 6, 2013 11:21 AM

Many/all/most of your links come from pages that are nothing but link pages (often called links.htm or resources.htm).  For the record, I totally agree with this one.

You have a large number of links but most of them are coming from the same few sites.  That stinks of unnatural.  If your site is truly popular, you’ll pick up more than a handful of sites linking to you. (I agree)

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12 Tips for Keyword Selection to Guide Your Content Marketing SEO

12 Tips for Keyword Selection to Guide Your Content Marketing SEO | SEM and SEO | Scoop.it

Via Giuseppe Mauriello
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Giuseppe Mauriello's curator insight, January 31, 2013 5:00 AM

You can get more out of search engine optimization -- with just a bit more effort. Use these 12 tips for keyword selection to guide your content marketing SEO.

 

Excerpted from article intro:

"If you constantly create internet content without thinking through search engine optimization (SEO) and keywords, you will rank for something(content does resonate with search engine algorithms). Yet, you will consistently run the risk of shortchanging your SEO strategy — and your company’s ability to grab its fair share of relevant search engine traffic — for branding, conversions and more.

 

Every piece of content on a website or in a blog post isn’t necessarily going to take a company to No. 1 on Google for a keyword phrase that people use 15,000 times a month. But you can get more out of search engine optimization — with just a bit more effort.

 

To the degree that time and your skills allow, you should consider the following questions and factors that affect content marketing and SEO in every piece of online content you create and distribute..."

 

Read full article and 12 tips here: http://contentmarketinginstitute.com/2013/01/keyword-selection-content-marketing-seo/

 

 

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96 Quick SEO Wins - What Can You Do With an Hour? | SEOmoz

96 Quick SEO Wins - What Can You Do With an Hour? | SEOmoz | SEM and SEO | Scoop.it

Via Giuseppe Mauriello
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António Antunes's curator insight, February 1, 2013 4:48 AM

96! Worth a read.

Karen Dietz's comment, February 1, 2013 4:23 PM
Love this Giuseppe! Thanks for finding and sharing. Looking forward to implementing many of these :)
Giuseppe Mauriello's comment, February 1, 2013 4:52 PM
@Karen ...thanks for appreciation! :)