Defining ROI and the digital skills gap are major challenges An online survey of 100 marketing leaders, the B2B Leaders report in association with Circle Research, involved Marketing Directors, Heads of Marketing and Marketing with an average 15...
Already, 93% of B2B marketers are making use of content marketing; so you’re well aware that content marketing is a key investment. What’s the difference between effective and ineffective B2B content marketers?
I am often asked “what is the best tactic in B2B Marketing for driving leads, pipeline or new sales?” While the answer is often that it really depends on your business, I think the bottom line is that most companies are not focused on solving the right problem.
Before the Internet, there were essentially two types of sales channels: direct and indirect. Once a company chose its sales channel, it built a corresponding marketing strategy to support it. If you were a brick-and-mortar store, that’s where you sold your products. If you were a wholesaler, you sold through distributors or resellers. It was fairly straightforward.
We’re all familiar with the sales funnel: the process through which a complete stranger becomes a client for your business. Well that sounds simple enough, but there is a TON of work involved between those two stages, and if you want to gain clients, your company is responsible for it.
Publishing, distributing, tracking and analyzing content has become much easier thanks to technology. But what in the world should B2B businesses try to create? If you’re looking for a better starting point, here are three steps that can help.
It’s important that we recognize the shift in how similar B2B and B2C have become. B2C was traditionally led by outbound broadcast and press tactics — and B2B by outbound direct mail and sales calls. This starts to reveal a common set of planning imperatives that we’ve outlined below.
Selling to businesses (B2B) can be hard but I will argue it can be very rewarding. You need to keep learning and measuring what you do. Each deal, won or lost, is an opportunity to become better at what you do.
Adding a new method of communication to your channel is not an easy decision. Channel Partner preferences are always changing, however the need to have information at their fingertips, on their mobile device is growing at an unprecedented pace.