Social media is a key part of an effective pull marketing strategy. This article shares how B2B organizations rate their social media efforts and shows how you can gain a competitive advantage by practicing social media.
We’ve been tracking the mobile-friendliness of the promotional emails sent by a group of nearly 160 B2C brands since October of last year. We saw a big bump in the adoption of mobile-friendly email design during the holiday season and this summer we expect major progress, followed by another jump in adoption as we approach the holiday season again.
Jon Vander Ark of McKinsey is the co-author of Sales Growth. As a summary of their findings, Vander Ark and his co-authors recently suggested in the Harvard Business Review that CEOs Need to Get Serious About Sales.
We already knew and were advocating to our respective clients that B2B buyers need marketing collateral in order to make purchase decisions. And, it wasn’t a shocker that buyers don’t like filling out forms that require them to hand over lots of information. But some of the responses did surprise us — particularly that two types of website content — content that most of us don’t even think about — play a huge role in helping B2B buyers move forward with a vendor.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.