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Selling through Channels
Selling effectively through Sales channels and channel marketing
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Want to Succeed at Inbound Marketing? Then Tell a Story

Want to Succeed at Inbound Marketing? Then Tell a Story | Selling through Channels | Scoop.it
Inbound isn't just a marketing tactic-- it's also a philosophy. Understanding that is the key to success. Here's how to grasp it.
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Social Media – Driving Competitive Advantage for B2B Marketers

Social Media – Driving Competitive Advantage for B2B Marketers | Selling through Channels | Scoop.it
Social media is a key part of an effective pull marketing strategy. This article shares how B2B organizations rate their social media efforts and shows how you can gain a competitive advantage by practicing social media.
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Five key elements of B2B buyer personas - MarketingWise

Five key elements of B2B buyer personas - MarketingWise | Selling through Channels | Scoop.it
B2B buyer personas are an important way for businesses to do a better job of understanding their customers.
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5 Simple Ways to Sell Email Marketing to a Skeptic

5 Simple Ways to Sell Email Marketing to a Skeptic | Selling through Channels | Scoop.it
Trying to sell email marketing to a skeptic? Here are five simple tactics to help you seal the deal.
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Agile creative: the future of email?

Agile creative: the future of email? | Selling through Channels | Scoop.it
Agile email creative means creating and curating email content not before send, or at send (with automated or dynamic content) but at the moment the customer opens or re-opens an email.
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The 24 ingredients for a delicious content strategy

The 24 ingredients for a delicious content strategy | Selling through Channels | Scoop.it
In content strategy, people often focus on the most obvious part (the content creation) and don’t quite realise that there’s a lot more to it.
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The 7 Worst Types of Headlines (And How to Fix Them)

The 7 Worst Types of Headlines (And How to Fix Them) | Selling through Channels | Scoop.it
Hot headlines are crucial to your success -- don't lose out on traffic and conversions because of a poor title.

Via Simon West, Nett Sales
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Lead Nurturing Evolves To Include More Customized Marketing Opportunities

Lead Nurturing Evolves To Include More Customized Marketing Opportunities | Selling through Channels | Scoop.it
Lead nurturing is central to the sales and marketing equation, helping businesses stay top of mind among current and prospective customers...
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Purpose Driven Industrial Blogging | Industrial Marketing Today

When talking to manufacturers and industrial companies, I find these people have a good understanding of blogging as part of content marketing
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Infographic: The Growing Adoption of Mobile-Friendly Email Design - Email Marketing Rules

Infographic: The Growing Adoption of Mobile-Friendly Email Design - Email Marketing Rules | Selling through Channels | Scoop.it

We’ve been tracking the mobile-friendliness of the promotional emails sent by a group of nearly 160 B2C brands since October of last year. We saw a big bump in the adoption of mobile-friendly email design during the holiday season and this summer we expect major progress, followed by another jump in adoption as we approach the holiday season again.

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B2B Marketing Strategy Infographic

This B2B marketing strategy infographic shows lead generation trends to build market awareness and fill the sales funnel at a low blended cost per lead.
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B2B Websites: How To Generate More Leads

B2B Websites: How To Generate More Leads | Selling through Channels | Scoop.it

Worried that your website’s not catching more leads? Don’t be. Lots of companies are in the same boat. Here’s how you can start reeling them in.

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B2B Buyer Behaviour: how to convert more quality leads

B2B Buyer Behaviour: how to convert more quality leads | Selling through Channels | Scoop.it

Derek Singleton of Software Advice has recently written a report on B2B buyer behaviour by in which a study found 3 key findings

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6 Distinguishing Traits of the New Age B2B Buyer — And 6 B2B Lead Generation Tips to Engage

6 Distinguishing Traits of the New Age B2B Buyer — And 6 B2B Lead Generation Tips to Engage | Selling through Channels | Scoop.it

I recently saw this interesting Infographic which offers a peek into the Marketing Mind. As B2B marketers, it would be of tremendous value to us to get a similar insight into the B2B buyer’s mind.

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It’s all ‘Hammers and Nails’ in B2B marketing | b2bmarketing.net

Embrace your human side, we all have one, urges Paul Cash CEO at Rooster Punk
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6 Distinguishing Traits of the New Age B2B Buyer —And 6 B2B Lead Generation Tips to Engage | CustomerThink

6 Distinguishing Traits of the New Age B2B Buyer —And 6 B2B Lead Generation Tips to Engage | CustomerThink | Selling through Channels | Scoop.it
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What's the Difference Between a B2B Blog Post Topic and an Ebook Topic?

What's the Difference Between a B2B Blog Post Topic and an Ebook Topic? | Selling through Channels | Scoop.it
B2B marketers are producing and publishing more content than ever. More social media channels, more followers and ever increasing goals all mean more content.
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3 Ways to Jump-Start B2B Sales Productivity

3 Ways to Jump-Start B2B Sales Productivity | Selling through Channels | Scoop.it

Jon Vander Ark of McKinsey is the co-author of Sales Growth. As a summary of their findings, Vander Ark and his co-authors recently suggested in the Harvard Business Review that CEOs Need to Get Serious About Sales.

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Channel Not Selling Your Products? 3 Questions You Can Ask to Diagnose the Problem

Channel Not Selling Your Products? 3 Questions You Can Ask to Diagnose the Problem | Selling through Channels | Scoop.it

Channel Not Selling Your Products? 3 Questions You Can Ask to Diagnose the Problem

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The Critical Ingredients Of Effective Demand Generation | B2B Marketing Insider

Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers.

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COVER STORY: Social media in B2B | b2bmarketing.net

COVER STORY: Social media in B2B | b2bmarketing.net | Selling through Channels | Scoop.it
B2B Marketing’s Social Media Benchmarking Report reveals marketers have no social strategy. Maxine-Laurie Marshall delves into the findings
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4 Ways Content Marketing Helps B2B Businesses?

4 Ways Content Marketing Helps B2B Businesses? | Selling through Channels | Scoop.it

There is a lot of strategies that B2B companies can adopt but in my opinion, content marketing is still the best and the most effective strategy for them.

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2014 State of B2B Marketing Benchmark Report [Infographic]

2014 State of B2B Marketing Benchmark Report [Infographic] | Selling through Channels | Scoop.it
2014 State of B2B Marketing Benchmark Report
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How Use Storytelling to Cut Through the B2B Content Clutter [Infographic]

How Use Storytelling to Cut Through the B2B Content Clutter [Infographic] | Selling through Channels | Scoop.it
Learn how to supercharge your content marketing efforts with storytelling.
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Why 55% of Potential B2B Buyers Might Not Trust Your Website Content

Why 55% of Potential B2B Buyers Might Not Trust Your Website Content | Selling through Channels | Scoop.it


We already knew and were advocating to our respective clients that B2B buyers need marketing collateral in order to make purchase decisions. And, it wasn’t a shocker that buyers don’t like filling out forms that require them to hand over lots of information. But some of the responses did surprise us — particularly that two types of website content — content that most of us don’t even think about — play a huge role in helping B2B buyers move forward with a vendor. 


Via Lydia's Marketing & Communication Consulting, massimo facchinetti
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Lydia's Marketing & Communication Consulting's curator insight, April 6, 2014 11:33 PM

It's all about trust and cred...B2Bs: Be sure to invest in a killer About page and make your contact process easy.