Selling My Kids Stuff Online
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The Trend of Online Shopping in 21st Century: Impact of Enjoyment in Tam Model

Although the technology evolve over the years however people takes more time to accept it and adopt in their daily life. Lack of customer acceptance towards new technology remains a big challenge for the marketers. The internet users in Pakistan increase at a phenomenal rate during the last five years but the adoption of online shopping is still slow. The purpose of this research paper is to create a model on the based on technology acceptance model in order to find the other factors that influence online shopping intentions. A survey of 150 respondents that includes professionals from various fields and university students was conducted. With the help of regression analysis, the proposed model was assessed. The findings reveal that perceived ease of use and perceived enjoyment are the factors that affect online shopping intention. Surprisingly, the effect of perceived usefulness was not significant on online shopping intentions. This particular results demand to create awareness in the population regarding the benefits of online shopping. This paper also found that perceived ease of use has a significant positive effect on perceived usefulness.

 

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Rescooped by Edward Jack from MSuttonDigitalTech
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Online shopping set to soar

Online shopping set to soar | Selling My Kids Stuff Online | Scoop.it

The online shopping market in Australia continues to grow strongly and in 2013 is expected to account for 7% of total retail sales, according to fresh...


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Edward Jack's comment, July 18, 2013 11:29 PM
When have house gathering, I and my friends had conversation about shopping. I’m surprised that they do online shopping too. Most of them have babies, so they didn’t have much time to go shopping. They are grateful that they can shop anytime through online. I’m so thankful that shopping is now made easy through online.
Rescooped by Edward Jack from Technology in Business Today
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A Guide to Online Shopping Carts

A Guide to Online Shopping Carts | Selling My Kids Stuff Online | Scoop.it
Four e-commerce tools for a variety of small business needs.

Via TechinBiz
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Andelion's curator insight, May 29, 2013 1:41 PM

interesting:)

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City Trade and Exchange Altanta

City Trade and Exchange Altanta | Selling My Kids Stuff Online | Scoop.it
Edward Jack's insight:

I’m online seller and buyer at the same time. Sometimes in my busy life, I couldn’t afford to go to the shopping malls. I find online shopping for accessible especially for people like me, that there are lots of things to do and have no time to go out and shopping.

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