“Keeping it real” - How authentic is your corporate purpose? identifies 12 drivers of authenticity, divided into those that relate to identity and those that relate to image. Drivers range from how transparent and open to self-regulation a company is, to its long-term orientation and consistency. It also takes into consideration differentiating factors such as passion and originality. And as Aileen Ionescu-Somers, Director of IMD’s CSL Learning Platform points out “What we have now - as a result of this research - is a veritable diagnostic toolset that can be used by companies to drive authenticity throughout their organizations.”
“Together with strong leadership, our research shows that awareness is the top dimension that drives authenticity – meaning that a company has an understanding of its own strengths and weaknesses, what drives or motivates its actions and how this affects key stakeholders and the environment. But all drivers are critical to overcoming the skepticism of internal and external audiences and must be managed in a comprehensive way,” said Daina Mazutis, Professor of Strategy and Ethics at IMD.
Via David Hain