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The Science of Storytelling | SocialTimes

The Science of Storytelling | SocialTimes | Self Development | Scoop.it

The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories.

 

Brand storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories.

 

OneSpot has put together the following infographic to demonstrate how storytelling affects the brain and how brands can cut through the noise to offer stories that resonate with readers....


Via Jeff Domansky, Ravishankar
Kavita Sahgal's insight:

The why behind the impact of Story Telling..

more...
Jeff Domansky's curator insight, June 9, 10:12 PM

Interesting research on how storytelling affects your brain and why it matters to marketing.

Beri Creative's curator insight, June 10, 12:22 AM

We LOVE this! We're all aware of how much us humans are drawn to stories - this just puts it into perspective.

Moons Lucien's curator insight, June 13, 12:59 AM

Would preffered to be storyselling or picth featured selling when you meet a saleman or you will meet a customer? think two minutes?

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Rescooped by Kavita Sahgal from Crisp HR
Scoop.it!

The Science of Storytelling | SocialTimes

The Science of Storytelling | SocialTimes | Self Development | Scoop.it

The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories.

 

Brand storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories.

 

OneSpot has put together the following infographic to demonstrate how storytelling affects the brain and how brands can cut through the noise to offer stories that resonate with readers....


Via Jeff Domansky, Ravishankar
Kavita Sahgal's insight:

The why behind the impact of Story Telling..

more...
Jeff Domansky's curator insight, June 9, 10:12 PM

Interesting research on how storytelling affects your brain and why it matters to marketing.

Beri Creative's curator insight, June 10, 12:22 AM

We LOVE this! We're all aware of how much us humans are drawn to stories - this just puts it into perspective.

Moons Lucien's curator insight, June 13, 12:59 AM

Would preffered to be storyselling or picth featured selling when you meet a saleman or you will meet a customer? think two minutes?