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Content Curation In the Content Marketing Mix - Heidi Cohen

Content Curation In the Content Marketing Mix - Heidi Cohen | Links sobre Marketing, SEO y Social Media | Scoop.it
Carlos Bisbal's insight:

La curaduría contenidos como parte del Marketing de contenidos.

 

 

El marketing de contenidos requiere en parte estar apoyado por la curaduría de contenidos y su estrategia correspondiente.

 

Según el "Momento cero de la verdad" (Zero Moment of Truth - ZMOT) de Google, los compradores comprueban un promedio de 10,4 fuentes cuando investigan una compra. Esto se traduce en que hay que proporcionar mucha de información dirigida a responder a sus preguntas relacionadas con la compra específica.


La manera de responder a esta necesidad de manera efectiva es agregar la curaduría de contenidos al marketing de contenidos.

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Curate Browsable Web Page Collections with Nextly

Curate Browsable Web Page Collections with Nextly | Links sobre Marketing, SEO y Social Media | Scoop.it
Browse hand-picked collections of webpages and curate your own.

Via Robin Good
Carlos Bisbal's insight:

Crea colecciones de páginas Web navegables con Nextly

 

Nextly es una aplicación web gratuita que te permite crear colecciones de páginas web por las que puedes navegar de forma fácil como si realizaras un tour en cualquier dispositivo.

Es potencialmente una valiosa herramienta de curaduría de contenidos para organizar conjuntos específicos de artículos y distribuirlos en un formato que es eficaz y de fácil acceso. También se puede utilizar como un nuevo lector eficaz y como herramienta de descubrimiento de prensa y contenidos.

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Robin Good's curator insight, October 24, 2013 3:44 PM



Nextly is a free web app which allows you to create collections of web pages that can be easily navigated as a tour on any device. 


Via the integrated Add Page feature or the accompanying bookmarklet you can add just about any web page to one of your collections, as well as content coming from Twitter, Facebook or RSS feeds and other social media.


A unique characterizing feature of Nextly is that the content of a collection gets pre-loaded when accessed by a user, making the browsing through elements of the collection quite fast. 


When browsing through a Nextly collection all original web pages are reproduced as they appear on the web, and are rapidly pre-fecthed to provide a faster loading experience.


My comment: Potentially a valuable content curation tool to organize specific sets of articles and distribute them in a format that is effective ad easy to access. It can be used also as an effective new reader and news discovery tool.


Free to use. 


Try it out now: http://nextly.com/ 


Sample collection: http://nextly.com/hackernews 




Review: http://pandodaily.com/2013/10/24/nextlys-curated-browser-provides-an-alternative-to-scammy-news-readers/  






wanderingsalsero's curator insight, October 24, 2013 10:23 PM

I'm going to have to investigate this further to see how practical it REALLY is.  It seems like every week there's something else like this that comes out. 

 

One thing that occurs to me thought:  I wonder if it would be possible to use this or tools like it, to create sellable content...some new type of curated content ebook?

Alfredo Corell's curator insight, November 3, 2013 8:37 AM

Free 

 

An example:

 

http://nextly.com/hackernews ;

 

In the news:

The New York TimesTechmemehttp://pandodaily.com/2013/10/24/nextlys-curated-browser-provides-an-alternative-to-scammy-news-readers/  ;