Gestión de conten...
Follow
Find tag "Google Pengüin 2.0"
4.1K views | +1 today
Your new post is loading...
Rescooped by Jordi Carrió Jamilà from Marketing Revolution
Scoop.it!

Content Curation, Dupe Content & SEO

Content Curation, Dupe Content & SEO | Gestión de contenidos | Scoop.it
Content curation could be an extremely risky practice if you don't put a lot of effort in, or it lacks editorial voice or a distinctive point of view. After all, Google already has a curated list of content.

Via Martin (Marty) Smith
Jordi Carrió Jamilà's insight:

Un debate interesante

more...
Martin (Marty) Smith's curator insight, August 26, 2013 2:52 PM

What Is Content Curation?
I don't agree with much of this article, but then I would never suggest "curation" purely as a form of content build. Yes some curation such as Top 10 lists come close to the kind of "no value add" content Matt Cutts warns about, but as long as your website isn't 90% that kind of content you can afford a list or two or five.

My key disagreement is over what constitutes "curation". Curation requires some filtering and positioning. Yes it is possible to stop there, but most curators place their curated content in some context. They write editorial to wedge their content into their mix.

This "rich snippet" approach to curation creates the logic behind the curation. This post on Scoop.it is a "rich snippet" where I'm adding my two cents worth.

Note too that I add editorial into a theme - content marketing and SEO - I comment and write about frequently. This means my "modeled" ecosystem shows consistent investment and confirmation from links, likes and shares.

I wrote about how feeds are in all of our content marketing future (http://scenttrail.blogspot.com/2011/09/why-feeds-are-in-your-future.html ) and think I missed the importance of social signals when I wrote that post. Feeds absent confirming social signals are just useless noise (as Cutts all but declares in the video on the linked post).

Function as "junior-Google" doesn't work UNLESS you have the editorial chops to support it as my friend Mark Traphagen (@MarkTraphagen) does on G+ and my friend Phil Buckley (@19818) does on SEO.

Mark can "curate" related G+ content without his authority taking a hit because his curation is a tiny fraction of his content. Even though Mark can afford some % of comment less curation I doubt he would. Mark likes to add rich snippets to place his curation into his overall context - as so should we all.

Bottom line is don't put content on your site that is duplicated. Use "no follow" tags or canonical URLs to show Google your intent are pure and you are only after the rankings your links, likes and loves generate.

Scooped by Jordi Carrió Jamilà
Scoop.it!

Los beneficios de Google Pengüin para los productores de Contenidos

Los beneficios de Google Pengüin para los productores de Contenidos | Gestión de contenidos | Scoop.it

Matt Cutts, hace ya más de un mes, anunció en lanzamiento de la versión 2.0 de Penguin, y lo hizo con un vídeo en el que explicaba que acciones querrán evitar y que acciones serían premiadas por Google. Ante las críticas que salieron por tanta actualización por parte de la compañía, Cutts salió a la palestra para defender que todos los movimientos que realiza Google son en beneficio de los usuarios. [...]

Jordi Carrió Jamilà's insight:

Personalmente me alegro muchísimo de la nueva modificación, Los que nos dedicamos a realizar contenidos propios y a la curación de contenidos de calidad, ya notamos los efectos del cambio de Google Pengüin.


Me sabe mal para los colegas “SEOS” que andan locos de cómo justificar su trabajo en el marketing de contenidos, con técnicas SEO

more...
No comment yet.
Rescooped by Jordi Carrió Jamilà from Content Curation World
Scoop.it!

Guidelines for Content Curation Matching SEO Quality Standards by Bruce Clay

Guidelines for Content Curation Matching SEO Quality Standards by Bruce Clay | Gestión de contenidos | Scoop.it
The quality of content is of utmost importance to ranking. Content curation with enhanced annotations offers a way to post quality content and save time.

Via Robin Good
Jordi Carrió Jamilà's insight:

Estudio muy interesante de cómo afecta la publicación de contenido curado con referencia al posicionamiento SEO con Google.

more...
wanderingsalsero's comment, August 3, 2013 12:33 AM
It's nice to finally see somebody validate the use of curation for SEO purposes.
Ariane Bourgeois's curator insight, August 3, 2013 1:34 AM

why with "enhanced" annotations, lol

AlGonzalezinfo's curator insight, August 15, 2013 9:53 AM

Excellent scoop by Robin Good on a relevant and important article for Content Curators.