Five Ways to Inspire a Culture for Content Marketing | Gestión de contenidos | Scoop.it

Culture eats strategy for breakfast.”

That’s a quote credible sources attribute to Peter Drucker.

I’ve come to realize companies tend to fall into one of three culture camps: Those who believe in culture, those who don’t, and those who pay lip service to the concept.

 

There’s a divide among these camps—a distance that will widen with the increasingly important role of content marketing—the number one priority for marketers in 2013. Why? [...]