In modern times, dating has changed a lot. Unlike the traditional times where the man was supposed to foot all bills for travel, meals and other expenses, women are now stepping in to share the responsibilities. For the longest time cases of older men dating younger women have been plenty and even acceptable to the society. Things have slowly changed and now it is becoming a trend to date rich cougars. Cougars are older women, approximately 40 years and above, who date much younger men. These men can be in their late teens and early twenties.