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6 Steps to Business Happiness | Marketing Team Direct

6 Steps to Business Happiness | Marketing Team Direct | Sector marketing and economic change | Scoop.it
In the wake of Global Happiness Day, how can we create practical strategy for organisational happiness? Why, with what expectations? Six areas to consider.
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IDG Connect – Globalisation Will Make Tech Stocks Hard to Call

IDG Connect – Globalisation Will Make Tech Stocks Hard to Call | Sector marketing and economic change | Scoop.it
Newcomers emerging from exotic parts of the world will test the US markets’ ability to price shares
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Payments Are Changing, But Why? - Total Payments : Total Payments

Payments Are Changing, But Why? - Total Payments : Total Payments | Sector marketing and economic change | Scoop.it

“Currently, nobody likes banks,” exclaims Chris Skinner from the Financial Services Club as he launches into his talk at Pay Expo. And he’s not wrong either, as a survey by Accenture shows that younger customers are twice as likely to close their bank accounts and go completely branchless, and would definitely consider doing banking with major technology companies if they offered such a service


Via Richard Twumasi
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5 shifts that will shape the future of IT

5 shifts that will shape the future of IT | Sector marketing and economic change | Scoop.it

What’s the role of IT in business?

 

How can the entire business consume and manage IT in a safe and compliant way while still meeting the needs of today’s empower customers?

 

To answer this question we need insight into who will make the decisions on what IT will be used where and how it will be knitted together. We need some understanding of the drivers behind the current transition in how we consume IT in business.


Via Kenneth Mikkelsen
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Kenneth Mikkelsen's curator insight, April 16, 2014 4:36 PM
  • Driver 1: Enterprise IT is no longer an infrastructure problem, it’s not an asset we own
  • Driver 2: Consumer trends drive enterprise IT, rather than enterprise IT driving consumer trends
  • Driver 3: The old core IT skills are not as valuable as they used to be
  • Driver 4: How we define the value of IT has expanded (it’s a lot more than ROI now)
  • Driver 5: External obligations – such as financial reporting, anti money-laundering and counter terrorism financing – will trigger the transition to new operating models
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The Story of Globalization in 1 Graph

The Story of Globalization in 1 Graph | Sector marketing and economic change | Scoop.it
A crystal-clear picture of the world's winners and losers in the last generation
MTD's insight:

Just as the deep ocean currents regulate every other element of the climate more than anything else, behind everything in business, buyer behaviour and brand requirements sits deep wealth. Where money is, where it's attracted to, and who it's moving away from. 

 

This is a true infographic, using that often-avoided form known as a 'really clear graph'. It's not pretty. But you could spend hours debating it, months analysing it and years trying to apply its lessons in the world. 

 

Just as it's important to adjust creative and strategic marketing approaches to real needs of people, deeper creative ideas, it's worth thinking of the real currents of wealth, the haves, have nots and the surprising global and social changes that emerge when considering brand and business strategy at the highest level. Because your brand moves among society, and seeks to attract money from those with it. 

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Co.Exist | ideas + impact

News infographics and videos about the future of energy electric cars the environment and food on FastCoExist.com.
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Why are the Mint countries special?

Why are the Mint countries special? | Sector marketing and economic change | Scoop.it
MTD's insight:

In 2014, economic growth and evolution will see the MINT countries - Mexico, Indonesia, Nigeria and Turkey - becoming some of the most exciting markets around. This excellent article explores why - hint, their internal demographics are great - looks at the industries taking off and the opportunities for global growth and inward investment. 

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Masternaut listed in Government’s fast-track programme | Fleet News

Masternaut listed in Government’s fast-track programme | Fleet News | Sector marketing and economic change | Scoop.it
Masternaut has been selected to join the Future Fifty – a fast-track Government programme offering public and private sector support to aid growth, create jobs and deliver significant economic impact to the UK.
MTD's insight:

Telematics has become one of the most important aspects of modern business development, as phenomena of big data, analytics, automation and smart objects come together. Masternaut is a major player in this and a true innovator in a world where guided innovation is the most important currency. The ability to know precisely what your business is doing at any time and thus conduct operations and drive strategy more effectively has relevance far beyond fleets; it links central and distributed systems and intelligence to make any organisation more aware and able to respond to change. 

 

A remarkable level of technology innovation in a mission-critical area for many organisations, guided by future-facing thought and  true understanding of the needs of the busienss and the brand, make Masternaut a perfect exemplar of what all businesses should be doing to address complex challenges in the business and societal landscape ahead. Playing a role in their development and supporting them to achieve their vision and mission is an exciting prospect!

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Tech Is Hiring More Women Than Men For The First Time In 10 Years

Tech Is Hiring More Women Than Men For The First Time In 10 Years | Sector marketing and economic change | Scoop.it
Don't get too excited — women still make up a fraction of the industry overall.

Via Nuno Rebelo
MTD's insight:

Brilliant news. However, what does it mean? Is it simply a balancing of something that's been way out of balance for too long? Perhaps, underneath this is the recognition that modern tech roles increasingly require the ability to rapidly process many different areas of thought and understand and empathise with the needs of users. Modern software, for instance, promotes and enables these activities far more than previous ages of technology. Nonlinear and dynamic thinking in tech may simply favour women over men. 

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Future of Innovation: quotes curated by SAP

Business Innovation is the key ingredient for growth. Changes in technology, new customer expectations, a re-defined contract between employees and employers, strained resources, and business and social networks are requiring businesses to become insight-driven businesses.


Via Kenneth Mikkelsen
MTD's insight:

SAP's curated and presented some nice think pieces here on the importance and relevance of innovation now.

 

Innovation isn't everything, but it's a darn fine place to begin. As the economy hyperaccelerates and differentiation becomes critical, the emphasis you place on innovation, not just in terms of investment but in terms of how embedded innovation is into your business, brand and marketing strategy, defines and sharpens your edge. 

 

Some nice thoughts here to inspire you, provoke you and help you provoke others. 

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America’s Incredible Shrinking Information Sector

MTD's insight:

The onslaught of more efficienct technology, as predicted, is having its natural effect; tech people are finding it harder to work in a simplified and more stripped-down economy where their skills aren't as appreciated as they should be and easier tools enable laymen to do much of their role. 

 

Of course, like other areas, this is fraught with brain-drain danger; it's actually the US' innovation lead that keeps it driving forward and you can quickly and absolutely link an erosion of tech minded workers with the gradual erosion of the innovation at the heart of America's economy. Efficiency above everything in the end - like any other one-sided change - undercuts itself. 

 

 

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The Secrets of Bezos: How Amazon Became the Everything Store

The Secrets of Bezos: How Amazon Became the Everything Store | Sector marketing and economic change | Scoop.it
The surprising story of how Amazon.com became one of the most successful companies in the world
MTD's insight:

Amazon is possibly the most exciting and unexpected of the big tech companies - except possibly Google. I'm not talking about the tech they're developing, but the behaviour and strategy they're adopting to disrupt markets and become part of our lives. And it all emerges from one mind: Jeff Bezos is certainly a unique personality but as a leader, he's cut from the mould we're used to: demanding, magnetic, taking stunning leaps of realisation, intuition and command that completely sideswipe everyone else. His ruthlessness and demanding nature? Well, if you don't want that, you don't want global businesses or successful societies: and there, I'm afraid, I leave you. 

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Without Services, Small Businesses Feel the Pinch

Without Services, Small Businesses Feel the Pinch | Sector marketing and economic change | Scoop.it
Owners whose companies depend on government services such as a guaranteed loan, regulatory approval or a national park’s operation worry about the toll the shut down may have on them.
MTD's insight:

The shutdown was always going to have a vast ripple effect into the wider economy and society. However, that's all very well in theory. Here, we can see the living (or dying) proof of this as a manufacturer, desperate for his government bank loan, defaults on his chance of increased revenue, with impacts on his future, his employees livelihoods, and the existence of his business. 

 

This is depressing stuff. As ever, it appears that the political machine and the social machine have grown apart. 

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Six Types of Content and Why You Should Mix it Up! Part Two

Six Types of Content and Why You Should Mix it Up! Part Two | Sector marketing and economic change | Scoop.it
Welcome to Part Two of Six Types of Content and Why You Should Mix it Up! In part one, we covered how content is being produced on mass, and three types of content that are bound to get your website or blog going: video, lists and instructional content. This week, we’re continuing our exploration down […]

Via Stefano Principato
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Why implementation matters | McKinsey & Company

Why implementation matters | McKinsey & Company | Sector marketing and economic change | Scoop.it
How important is the way you implement a major change effort? We surveyed more than 2,000 global executives to find out—and to learn from the best. A McKinsey & Company article.

Via Marty Koenig
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Marty Koenig's curator insight, August 7, 2014 1:42 PM

Valuable impact is only generated by execution. 

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Infographic: LinkedIn statistics brands should know

Infographic: LinkedIn statistics brands should know | Sector marketing and economic change | Scoop.it

Did you know that there are 3 million business pages on LinkedIn, or that 200 group conversations take place every minute? This graphic serves as a reminder of just how powerful LinkedIn can be.


We've talked about the LinkedIn habits that irritate your connections, the features you must have on your LinkedIn profile, and even how to use LinkedIn to land PR coverage, but have you stopped lately to really think about the business power of LinkedIn?


It's an enormous network of potential connections, customers or employees-not to mention your own digital Rolodex....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 23, 2014 3:32 AM

All about the business power of LinkedIn.

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Why Marketers Will Rule the World

Over the last few months, I've been asked to speak more and more about the emerging strategic role of marketing, particularly as it relates to technology, so...
MTD's insight:

Love the title. Marketing thinking is all about attraction, provocation and compulsion. So is it any wonder that marketers, in one sense or another, impact everything we do?

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The enterprise IT infrastructure agenda for 2014 | McKinsey & Company

The enterprise IT infrastructure agenda for 2014 | McKinsey & Company | Sector marketing and economic change | Scoop.it
IT infrastructure managers must simultaneously capture the next rounds of efficiencies, accelerate the transition to next-generation infrastructure, reduce risks, and improve organizational execution.
MTD's insight:

The changes in the way business works are making it vital to change the way that IT infrastructure is planned, procured, managed and changed. Are you positioned to do that? If not, take a look at this McKinsey piece to see what you could change and how. 

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Cloud for banks. Only too good to be true if they don't understand it.

Cloud for banks. Only too good to be true if they don't understand it. | Sector marketing and economic change | Scoop.it
The cloud’s most obvious benefits will enable banks to keep up with technology changes while reducing costs.
MTD's insight:

Despite the pressure to change the way they operate and become more flexible and open, banks are still hedging their bets on the cloud. The reason is the same as it is for others: the cloud seems too good to be true. Why is this? In part, it comes down to a misunderstanding of the real nature of the cloud - that it's the same as any outsourcing decision. Everything comes down to the contract, the exit strategy, and the simple tenet of not outsourcing unknowns. 

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Bob Diamond could gain millions from new African investment venture

Bob Diamond could gain millions from new African investment venture | Sector marketing and economic change | Scoop.it
Former Barclays boss returns as non-executive director of London-listed Atlas Mara Co-Nvest, with £200m to invest
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Amazon Unveils Futuristic Drone Delivery Plan | Supply Chain content from IndustryWeek

Amazon Unveils Futuristic Drone Delivery Plan | Supply Chain content from IndustryWeek | Sector marketing and economic change | Scoop.it
Company CEO Jeff Bezos says he hopes to soon deploy an armada of mini-drones able to drop small packages at your doorstep.

Via eft - Logistics & Supply Chain Business Intelligence , Supply Chain & Transportation USA, Supply Chain Council
MTD's insight:

How practical will it be to have legions of drones flying about, delivering stuff? in one way of course it's 'so what' - we're already beset with delivery channels and vans, so it's just another one. In another way it feels like unnecessary, potentially disastrous - with the potential for huge fails, injuries, etc. The technology is of course there to make such drone in the millions. But what about coordinating and ensuring delivery? That's not just a complex problem, it's a complex problem with almost infinite nonlinear and dynamic variables. The IT to make this work, if it's more than just a stunt, almost requires AI just on its own. 

 

Or perhaps this is just the first chapter in 'drononomics' - and we will soon be seeing an upscaling of nonhuman physcial economics such as we've never imagined. 

 

 

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eft - Logistics & Supply Chain Business Intelligence 's curator insight, December 2, 2013 8:08 AM

I think this technology may actually become very useful in the developing world. Using drones to say deliver small payloads of exepensive pharmaceuticals to rural communities with bad or non-existent transport infrastructure for example

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MIT Invents A Shapeshifting Display You Can Reach Through And Touch

The Tangible Media Group at MIT's Media Lab has unveiled a futuristic display made of atoms not pixels.
MTD's insight:

Astonishing - now you can reach out and touch - in real time, from real to virtual to real space. The implications for MIT's shapeshifting display are amazing and could affect our world as deeply as 3D printing is set to do. Imagine being able to physically manipulate a remote environment with the same ease and fluidity of motion you can in the room with you. Add some better telemetry and cybernetics you could build a settlement on Mars while sitting in LA. 

 

A vast realm of experience just changed. How will it be applied? The same way everything else is; in different ways, until it works or it doesn't. 

 

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All markets are emerging: how high-tech can use brand and marketing lessons in fickle times | Marketing Team Direct

All markets are emerging: how high-tech can use brand and marketing lessons in fickle times | Marketing Team Direct | Sector marketing and economic change | Scoop.it
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As the UK energy price debate goes on, Brightsource Energy begins work in Israel

As the UK energy price debate goes on, Brightsource Energy begins work in Israel | Sector marketing and economic change | Scoop.it

What lessons can we all draw - about energy, new energy and the way energy is talked about and invested in - from the Brightsource solar development? 

MTD's insight:

There are only a few things that the world actually NEEDS. At the top is energy. Without it, we have nothing, and we need to get far cleverer at making, conserving and deploying it. 

 

The changes in the energy market currently hitting the UK appear to be at an impasse - on one side, the other immovable needs of individual people and families; on the other, more immovable needs (at least, that's what we're told) to invest in our grid before it falls over completely. 

 

A tricky knot indeed. Perhaps a Gordian one. In which case, why don't we look elsewhere for energy? While solar requires huge investment, and isn't that usable in the UK, the lesson of Brightsource's new - and amazing-looking - facility in the Negev Desert is that you can find new and daring ways to do things. 

 

But it also comes down to marketing and communication as much as anything else - and as ever, to deeper ideas of culture, identity and brand. The brand of our energy companies has a long tail of resentment attached to it: many of us simply feel that privatised energy is foolhardy and a ripoff - how can you privatise a utility fairly? (hands up, I'm one of them). It needs to think harder about how it communicates with real people and how to invest in social programmes and engagement in order to overcome this issue. And perhaps it simply needs to realise that while the ageing networks aren't its fault necessarily, it has fairly deep coffers and needs to cough up the cash to make its networks...work. But we also need to realise we are responsible for our energy and how we use it - and can't simply act as customers and consumers, using and using and using with NO consequence. We are not always right. 

 

This is why you don't simply turn a utility into a commodity: because it makes citizens into consumers and customers only - and therefore gives them rights without responsibility. 

 

However, the other lesson that Brightsource gives us that's a real positive (apart from to look elsewhere to solar, and nuclear, in greater depth than we are doing) is the increasing need for private and public sector collaboration. The scale and ability to focus on public needs of the latter needs the targeted innovation, focus and drive for results of the former. Instead of simply turning public owned materials into private companies, we should perhaps look at this cooperation as the model for future development of such complex and needful things. 

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Big Challenges for Big-Data in Cities

Big Challenges for Big-Data in Cities | Sector marketing and economic change | Scoop.it

What are the hurdles in bringing Big Data to the biggest data nets in our world - our cities? 


Via judycurtis, Nat Sones
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Nat Sones's comment, October 11, 2013 3:39 AM
Very interesting scoop. When megatrends combine, nobody really knows what will happen. Here, applying the rules (such as they are) of Big Data to the extraordinary, almost fractal complexity of urbanisation, is absolutely necessary - but you can't just put it in place and watch it work. It's a series of almost infinite gates and loops and complexities - a strategy, and a full time job that will take lifetimes to roll out. Great post.
Nat Sones's curator insight, October 11, 2013 3:41 AM

Extraordinary complexity of every kind awaits anyone wanting to bring Big Data functions and tools to any urban environment. But only the city wired to produce, understand and apply insight from Big Data will be future proof.