As the promotional and marketing campaigns for the new fall shows begin to ramp up, are you starting to feel like you can’t possibly wait another month to watch that new series you’re excited about? In many cases, you no longer have to. While viewers are taking longer than ever to watch TV shows, when...
Edouard De Witte's insight:
Cela avait commencé par les chaines du câble US qui dévoilaient le premier épisode de leur nouvelle série en le publiant sur le web quelques jours avant la première diffusion TV.
Aujourd'hui, le quelque jours est devenu quelques semaines et les Networks ont emboîté le pas. Tout cela dans une optique d'assurer au mieux le marketing de lancement dans un contexte ultra concurrentiel.
The word “TV” still dominates its name and identity, but beginning today, MTV will introduce a variety of so-called “second screen” experiences leading up to and running through its annual “MTV Movie Awards” on June 3 that may cause some users, er viewers, to question which screen is their dominant one. Not surprisingly, social media will be at the core of the new digital screen experiences, including a new movie awards category, dubbed “Real Hero,” that will be chosen dynamically in real-time by fans tweeting in to special Twitter hashtags.
Het afgelopen jaar heeft ook het grote publiek kennis kunnen maken met verschillende ‘’tweede scherm’’ toepassingen, waarbij televisie producties begeleid worden door interactie en diensten op een tweede scherm. Wat zijn de laatste ontwikkelingen op dit gebied? Hoe zullen de schermen in de toekomst samenwerken?
There are advantages and disadvantages of being one of the earlier companies in a very early market. While new companies get to watch, observe, and create their own insights based on product features incumbents develop, we get to constantly introspect on “what has worked” based on real data, real feedback, and being out in the market talking to partners.
The second screen space is going to be a multi-billion dollar market. Just last week, Tim Cook announced that 67M iPads were sold in less than two years. It took more than 24 years to sell that many Macs. With the growing trend of second screen activity (i.e. using tablets while you watch TV), there is bound to be major disruption in the TV industry.
Also like most big media organisations the ABC is a mirror of the external larger world itself. There are silo’s, politics, technical differences across the divisions, resource scarcity, diluted budgets and linear controllers / commissioners who all need to be sold on the importance of Multi Platform and the potential of different types of services. But that means a good part of my role inside the ABC is very similar to my BBC Senior Dev Producer role, to evangelise but also implement new services. That means I am exposed to the key challenges in terms of merging or hybridising broadcast and on-demand TV with some of the key driving forces outside a broadcasters world. Without drilling down into the detail (or breaking any confidentiality!) the top level challenges for all traditionally one-way media organisations is:
Zuckerberg told potential investors that the company’s top priorities will be to improve the Facebook mobile experience–its members now average seven hours a month checking updates on their smart phones–and to develop a model for mobile advertising so each of us sees only the type of ads for which we’ve expressed a preference.
But Zuckerberg also mentioned another big Facebook frontier, one that could be just as big a part of our daily lives. It’s what’s become known as social TV–basically using social networks, such as Facebook and Twitter, to connect people viewing TV shows, even though they’re watching on different screens in different zip codes, sometimes on different continents.
A clear majority of TV viewers (63%) are consulting a connected device while watching TV, a new IAB/Ipsos MediaCT study shows. But among those “second screeners” the smartphone was the most popular multitasking device among 45% of respondents -- the tablet with 30% and the familiar computer with only 21%.
A recent survey by market research firm Forrester found that 85 percent of tablet owners in the US use their devices while watching TV, while over 70 percent of UK users do the same according to a survey commissioned by Mobext and InMobi.
Today Walkers launches the world’s first “Point & Win” second-screen interactive campaign using TvTak’s innovative video content recognition platform; the campaign will run for 3 weeks.
Point & Win – One-click to get a clue for one of the new mystery flavours Walkers have launched three new mystery flavours inspired by ingredients and recipes loved by the Great British public. The campaign is designed to get the whole nation guessing the flavours names and is supported by heavy weight TV, digital and below the line activity. If consumers guess correctly they could be in with a chance of winning £50,000.
This year’s Academy Awards on ABC was infused with social media and second-screen experiences, top to bottom. So much so, we were juggling apps and devices — three different hosted live streams during the red carpet show — which was a bit out of control. While the show didn’t offer many (if any) smashing viral moments, there were some terrific second-screen developments and a few memorable social media tidbits.
“Concurrent consumption of mobile and TV content strongly and negatively affected recall and preference rates of TV content. Respondents in the one-screen condition group exhibited on average 17% higher recall and 12% higher preference than the two-screen groups on average”
Aujourd’hui, hormis les nombreux projets liés à la TV connectée, l’essentiel du renouveau de la télévision tourne autour de l’écran compagnon – dit aussi second écran— qui enrichit véritablement l’expérience télévisuelle dans ce qu’on appelle « la...
Launched in 2009, Yahoo’s Connected TV was one of the first platforms to introduce an open app development kit (ADK) for Internet-capable TVs. Now it’s making those apps even more powerful, by allowing developers to build apps that integrate TV and mobile capabilities.
Not every TV viewer is the same, and that also goes for viewers who engage with the second screen. Miso conducted a qualitative study to profile the different kinds of second screen personas, and the results are certainly worth sharing.
The BBC has been engaging viewers with companion experiences for years with BBC Online and the interactive TV service BBC Red Button. But after a couple closed tests with shows Secret Fortune and Frozen Planet, the UK broadcaster is planning to launch several second-screen experiences starting with the popular show, Antiques Roadshow in September.
How can marketers develop strategies that take advantage of this “second screen” trend to reach and engage consumers? Here are five steps marketers can take to make the social “second screen” work for them.
VIDEO INTERVIEW: Shazam CEO Andrew Fisher told us at the recent IP&TV World Forum 2012 that he is aiming to make the company the world's leading media discovery provider, following its Superbowl success earlier this year.
Adding that this means making it as easy as possible for TV viewers to interact with programmes or advertising, Mr. Fisher stated that he plans to work with broadcasters to drive ratings and greater viewer engagement through “real-time check-in”.