Today Walkers launches the world’s first “Point & Win” second-screen interactive campaign using TvTak’s innovative video content recognition platform; the campaign will run for 3 weeks.
Point & Win – One-click to get a clue for one of the new mystery flavours 
This year’s Academy Awards on ABC was infused with social media and second-screen experiences, top to bottom. So much so, we were juggling apps and devices — three different hosted live streams during the red carpet show — which was a bit out of control. While the show didn’t offer many (if any) smashing viral moments, there were some terrific second-screen developments and a few memorable social media tidbits. 
When most people think of tech-savvy social media users, they probably don’t picture fans of NASCAR. At this weekend’s Daytona 500, though, social media will play a central role in television coverage of the event.
Speed TV, which carries much of the Daytona 500 coverage and will broadcast Saturday’s final practice round, has imported its Social Garage to a live sporting event for the first time. The Social Garage began last year at as a digital dashboard on the network’s website to facilitate fan conversation with one another and broadcasters across Facebook and Twitter during coverage of an auto action. But for Daytona, the operation is taking physical form. 
NYC-based second screen startup Umami TV is launching new features that let users instantly select and share images from the TV programs they’re watching, the company announced today. Timed for the Academy Awards broadcast this Sunday, the additional options are now available as part of the latest update of Umami’s free iPad app. 
Nearly one-third of the 124 advertisers in a joint ANA (Association of National Advertisers) and Forrester Research survey covering U.S. television say they will test second screen synchronised ads this year. Eighteen per cent said they have already implemented synchronized ads. Nearly half the respondents are testing or planning to test some form of advanced TV ad placement in the next 12 months via platforms like connected TVs. 
Cinram has announced an alliance between its subsidiary 1K Studios and Audible Magic, provider of automated content recognition (ACR) solutions. The relationship involves the supply of audio syncing technology from Audible Magic to 1K Studios, enabling development of the 1K to enhance its development of second screen platforms. 1K’s second screen platform is to debut shortly on a major studio release. 
Jason Ary, Mobile Lead at DISH Network, discusses Second Screen, Social TV, and the changing face of television in a quick interview. 
Messages running on the TV screen can be very intrusive to the viewer so viewers are increasingly looking to the second screen (smartphone, tablet, PC) for interactivity. And this multitasking has been taking place already – a third of all internet browsing occurs while watching TV in 2011; two-thirds of viewers regularly interacted with their friends online and searched for information concurrent to watching TV. The second screen is merely adding some structure to this activity and making the social viewing experience more frictionless. Fueled with new investment capital, MOVL is on the move to launch several exciting tech innovations in 2012. An Atlanta-based technology company focusing on innovative “second-screen” experiences, has received funding from billionaire Mark Cuban, founder of Broadcast.com, Chairman of HDNet, and owner of the NBA Dallas Mavericks.... 
Une Commission pour trouver des solutions
Le CSA (Conseil Supérieur de l’Audiovisuel) a annoncé jeudi 6 février l’installation de la Commission des usages de la télévision connectée. Cette commission... 
Sometime this month, Coco’s getting his own app. And like the Harvard-educated funnyman, this app’s going to be pretty clever. 
No other social TV app has had the kind of instant reception of advertisers and user interest that "second screen" mobile app Viggle has had. Though similar to IntoNow and Miso in terms of the "listening feature" that can identify a TV program through some sort of audio watermark, Viggle's big proposition is that viewers can get "loyalty rewards" from an array of blue chip marketing partners like The Gap, Pepsi, Burger King, Foot Locker, Starbuck's, Fandango, Lowe's, Target and others. 
How watching television has evolved in the social age. LJ Ric h takes a look at the extra stuff you can stream while you have one eye on the TV screen. |
The Dutch premium football channel has launched a second screen platform, Eredivisie Live Sidekick. The broadcaster said that during the first weekend, some 50,000 viewers accessed the service. 
Mashable nous dresse un portrait plus ou moins complet des différentes initiatives mises en place par les grands acteurs de la Social TV US. 
What the second screen really represents for consumers is a way to spend time doing something other than watching TV commercials. The more screens we have on hand, the more likely it is that we will find a way to tune out during the breaks in our favorite shows. It’s a simple but scary dynamic – commercials start and we grab our devices. 
The second screen—whether it be your laptop, tablet, or smart phone—is changing the way audiences watch and actually interact with the programs they watch. There is one television show that has recently got me hooked, Shark Tank. Shark Tank is a reality television series with a panel of investors who evaluate proposals by entrepreneurs to invest in their businesses. I find myself always sitting with a mobile device in hand while watching. The reason, I like to see what comments are trending on Twitter and read more about the businesses online. I am part of a growing number of mobile device owners who watch television with a mobile device in hand. This growing trend is changing the landscape for marketers. 
In a social TV world where check-ins can be made by anyone, there are still a few handful of publishers that provide TV journalists and experts that review, report and editorialize what’s worth watching and what’s not. Zap2it.com is one of these sites, published by Tribune Media Services, and it describes itself as “what to watch,” and “where to watch it.” 
Kwarter is a “second screen” application for sports fans. It augments the experience of watching live sporting events on TV in multiple ways. Sports fans are no longer passive spectators but active gamers. 
The Clik Smart TV platform officially launches today, allowing content providers and app developers to build apps that communicate with any screen with a browser.
The platform was developed by the same minds that created Kik Messenger, one of the fastest growing mobile instant messenger applications, now used by millions of consumers worldwide. 
The video-content business is offering marketers opportunities amid the struggle to adapt to the greatest shift in media habits since television began. 
Speaking ahead of the Changing Media Summit, the Zeebox co-founder talks about the creative and commercial implications... 
Starting late last week, CBS Interactive -- in partnership with the Recording Academy -- ran extensive video, news and image content from pre-show events to Grammy.com and CBS.com as well as into iOS apps. The majority of traffic to Grammy Live went to the Web, but DeBevoise adds that the iOS apps proved extremely popular -- remaining near the top of the free app charts in the iTunes App Store late last week. The peak viewership of the second-screen experience occurred on Sunday during the pre-show red carpet arrivals.
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