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WPP's Kantar Buys Minority Stake In SecondSync

WPP's Kantar Buys Minority Stake In SecondSync | Second Screen Strategies | Scoop.it
(RTTNews.com) - Advertising firm WPP Plc (WPPGY, WPP.L) said Thursday that Kantar, its wholly-owned data investment management business, has acquired.

Via Nicholas Barr
Jeroen Doucet's insight:

Fits WPP's strategy to move diversify its activities in the media space. 

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TV Viewers Aren't Thrilled with Second-Screen Synchronized Content, Study Finds

TV Viewers Aren't Thrilled with Second-Screen Synchronized Content, Study Finds | Second Screen Strategies | Scoop.it
Call it app-athy: While the majority of TV viewers are sitting on their couch with a mobile device in hand, most think second-screen content synchronized with a TV show is just... sort of OK. Accor...

Via Mattia Nicoletti
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Today's Best 2screen TV activations — VAST MEDIA white paper

Today's Best 2screen TV activations — VAST MEDIA white paper | Second Screen Strategies | Scoop.it
Who raised the social TV bar this past season? This exclusive document compiles all the best practices
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Multiscreeners in the UK More Likely to Avoid Ads

Multiscreeners in the UK More Likely to Avoid Ads | Second Screen Strategies | Scoop.it
Most consumers in the UK who use a complementary screen while watching TV shift their attention to this other device to pass the time during ad breaks.

Via Mattia Nicoletti
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YuMe and Gracenote to Advance Synchronized Second Screen Advertising - WSJ.com

YuMe and Gracenote to Advance Synchronized Second Screen Advertising - WSJ.com | Second Screen Strategies | Scoop.it
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ANA and Nielsen Study Reveals Multi-Screen Advertising to Rise Dramatically

ANA and Nielsen Study Reveals Multi-Screen Advertising to Rise Dramatically | Second Screen Strategies | Scoop.it
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How ‘GetThis’ is allowing you to discover, share and shop while you watch TV - Lost Remote

How ‘GetThis’ is allowing you to discover, share and shop while you watch TV - Lost Remote | Second Screen Strategies | Scoop.it
How ‘GetThis’ is allowing you to discover, share and shop while you watch TV
Jeroen Doucet's insight:

An new start up addressing the Jennifer-Aniston's-Sweater-Scenario. 

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Team Coco Second Screen Experience Review

Team Coco Second Screen Experience Review | Second Screen Strategies | Scoop.it
As a continuation from a couple of recent posts, I wanted to take a closer look at another 2013 Emmy nomination in the Best Interactive Program category: "The Team Coco Sync Multi-Screen Experience...
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TV3 promises to entertain and inform with ShowPal™, Ireland’s first second screen viewing companion - TV3 Xposé Entertainment

TV3 promises to entertain and inform with ShowPal™, Ireland’s first second screen viewing companion - TV3 Xposé Entertainment | Second Screen Strategies | Scoop.it
Catch-up TV, Entertainment, News, Sport, Soaps and all your favourite Irish and International shows from TV3
Jeroen Doucet's insight:

TV3 jumps the umbrella app bandwagon

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Why getting married to the TV industry may not be the road to success Twitter is hoping for

Why getting married to the TV industry may not be the road to success Twitter is hoping for | Second Screen Strategies | Scoop.it
Twitter is banking on its status as a “second screen” for TV content to drive a lot of the value it is promising as part of its public offering — but what if that value turns out to be a mirage?
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Why gamification is the future of social TV - Lost Remote

Why gamification is the future of social TV - Lost Remote | Second Screen Strategies | Scoop.it
Lost Remote
Why gamification is the future of social TV
Lost Remote
As self-proclaimed TV fanatics, we often find ourselves getting way more involved with the lives of our favorite TV show characters than might be considered healthy.
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Junior developers, creatives and strategists attention! Second screen contest.

Junior developers, creatives and strategists attention! Second screen contest. | Second Screen Strategies | Scoop.it
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2014: The Year of Social TV

2014: The Year of Social TV | Second Screen Strategies | Scoop.it
Brand marketers and their agencies have two big dreams for digital: simplicity and reach. Marko Muellner talks 2014 as year one for Social TV.
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Second Screen Movie Sells Rights to 20 Territories | Beet.TV

Second Screen Movie Sells Rights to 20 Territories | Beet.TV | Second Screen Strategies | Scoop.it
Second Screen Movie Sells Rights to 20 Territories http://t.co/MPvWooobtt
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Study: Still Early Days for Second Screen Usage With TV Programs - Videonuze

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IAB Mobile Center's Multi-Screen Manifesto for 2014

IAB Mobile Center's Multi-Screen Manifesto for 2014 | Second Screen Strategies | Scoop.it
Some basic media infrastructure and even a definition for cross-screen marketing strategies need to be established. This is where the IAB Mobile Center will be focusing their efforts in 2014.
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CES: Cisco and Innovid partner to bring real-time contextual advertising to the second screen - Lost Remote

CES: Cisco and Innovid partner to bring real-time contextual advertising to the second screen - Lost Remote | Second Screen Strategies | Scoop.it
CES: Cisco and Innovid partner to bring real-time contextual advertising to the second screen
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Blurred Lines: Divisions Between Second Screen and First Are Becoming Cloudier - StreamingMedia.com

Blurred Lines: Divisions Between Second Screen and First Are Becoming Cloudier
StreamingMedia.com
Is the second screen becoming the first screen?
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AMC pays $1bn for Chellomedia

AMC pays $1bn for Chellomedia | Second Screen Strategies | Scoop.it
AMC Networks is to acquire cable giant Liberty Global's content business Chellomedia for US$1bn.
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A Second Screen App For Desi TV | Mobile | www.indiatimes.com

A Second Screen App For Desi TV | Mobile | www.indiatimes.com | Second Screen Strategies | Scoop.it
iCouchApp helps TV viewers engage with the programs they are watching
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‘Second screen’ now also in Malta

‘Second screen’ now also in Malta | Second Screen Strategies | Scoop.it
Melita’s announcement that its subscribers now can watch some TV channels both on their TV sets and on their smartphones and tablets effectively means that the so-called ‘second screen’ is now officially available in Malta, albeit still as a beta.
Jeroen Doucet's insight:

Malta does second screen as well...

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VH1 launches new app, redefines all in one social, on-demand and sync experiences - Lost Remote

VH1 launches new app, redefines all in one social, on-demand and sync experiences - Lost Remote | Second Screen Strategies | Scoop.it
VH1 launches new app, redefines all in one social, on-demand and sync experiences
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ESPN Pushes Past Second-Screen Thinking | NetNewsCheck.com

ESPN Pushes Past Second-Screen Thinking | NetNewsCheck.com | Second Screen Strategies | Scoop.it
ESPN's Patrick Stiegman told attendees of the Online News Association's annual conference that the sports giant has stopped thinking about the "second screen" and instead focuses on being on the closest screen available to the user.
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Twitter’s TV future started in Cambridge - The Boston Globe

Twitter’s TV future started in Cambridge - The Boston Globe | Second Screen Strategies | Scoop.it
As Twitter Inc. heads for Wall Street, it’s trying to convince investors it can turn a profit using a communications medium from another century: your television set. Twitter and TV are already cozy.

Via Mattia Nicoletti
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SHOZAP.TV, TV PRODUCT PLACEMENT 2.0

SHOZAP.TV, TV PRODUCT PLACEMENT 2.0 | Second Screen Strategies | Scoop.it
Social shopping: the start-up French SHOZAP.TV claims to be the first-collaborative tool to direct the link between TV programs, marks that are visible and e-tailers-. Explanations.

Via Mikael ROYER
Jeroen Doucet's insight:

Google Translate is your friend

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NATPE, CEA To Study Second Screen Use | TVNewsCheck.com

NATPE, CEA To Study Second Screen Use | TVNewsCheck.com | Second Screen Strategies | Scoop.it
The two-pronged research project will measure how consumers and content creators incorporate second screen to interact with media. The findings will be presented in January 2014 at the International CES and NATPE Market & Conference.
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