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Second Screen, Social TV & Gamification
Viewers expect more interactive TV experience akin to what they get online. Brands are looking for more engaging TV models. Broadcasters freak-out.
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How Sports Fans Engage With Social Media [INFOGRAPHIC]

How Sports Fans Engage With Social Media [INFOGRAPHIC] | Second Screen, Social TV & Gamification | Scoop.it
Social media plays a larger role than ever in the lives of sports fans around the world. YouTube is an endless source of video highlights and bloopers. Twitter is a gigantic new...
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New Tools for Surfacing Conversations on Facebook

New Tools for Surfacing Conversations on Facebook | Second Screen, Social TV & Gamification | Scoop.it
Facebook's latest news, announcements and media resources
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Research and Markets: Global Social TV Market 2012-2016 with SnappyTV, Viggle Inc., and Zeebox Ltd. Dominating | Fort Mill Times - Fort Mill, SC

Research and Markets (http://www.researchandmarkets.com/research/mc8ssg/global_social_tv) has announced the addition of the "Global Social TV Market 2012-2016" report to their offering.
Sam Hickmann's insight:

2012-2016:

Social TV market to grow at a CAGR of 39.6 percent.

The Global Gamification market to grow at a CAGR of 99.4 percent (to $3.2B)

Impressive!

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What Does That Second Screen Mean for Viewers and Advertisers?

What Does That Second Screen Mean for Viewers and Advertisers? | Second Screen, Social TV & Gamification | Scoop.it
The more screens you have, the more likely you are to engage in media multitasking. To find out what all that means for programmers and advertisers, the Time Warner Medialab conducted a series of studies of multitasking behaviors.
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The Trendrr Blog » Blog Archive » Social TV’s 2013 Oscars [Infographic]

The Trendrr Blog » Blog Archive » Social TV’s 2013 Oscars [Infographic] | Second Screen, Social TV & Gamification | Scoop.it
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Super Bowl Social Media Activity 3 Times Higher Than 2012

Super Bowl Social Media Activity 3 Times Higher Than 2012 | Second Screen, Social TV & Gamification | Scoop.it
Learn about the Super Bowl social breakdown from this infographic.
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Game over: "There will be no Instagram of the second screen"

Game over: "There will be no Instagram of the second screen" | Second Screen, Social TV & Gamification | Scoop.it
Here's an interesting opinion from Carlos Diaz, founder of Kwarter and formerly blueKiwi (now Atos) and Reflect (now Emakina). Diaz says that 'soc
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Infographic: The State Of Multi-Screen Viewing

Infographic: The State Of Multi-Screen Viewing | Second Screen, Social TV & Gamification | Scoop.it

According to an infographic created and sponsored by Uberflip, 81% of Americans use a smartphone and watch TV simultaneously. The biggest use of the second screen appears to be social networking, and watching TV

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Social TV Startup Kwarter Raises $4 Million To Help Broadcasters And Brands Build Second-Screen Apps | TechCrunch

Social TV Startup Kwarter Raises $4 Million To Help Broadcasters And Brands Build Second-Screen Apps | TechCrunch | Second Screen, Social TV & Gamification | Scoop.it
To meet the demand for interactive experiences between the phone and TV, social TV startup Kwarter has raised $4 million from Deutsche Telekom venture arm T-Venture, as well as Kinetic Ventures, to help grow its platform and expand the number of...
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Social TV Ecosystem 2011 / 2012 [Infographic]

Social TV Ecosystem 2011 / 2012 [Infographic] | Second Screen, Social TV & Gamification | Scoop.it
Sam Hickmann's insight:

Gaming/Interaction and/or Rewards should have listed FanCake by Kwarter.

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Social & multi-screen TV Case Study: The X Factor Italy | | MIPBlogMIPBlog

Social & multi-screen TV Case Study: The X Factor Italy | | MIPBlogMIPBlog | Second Screen, Social TV & Gamification | Scoop.it
Analysts Vast Media explain why the music talent show's digital deployment set a gold standard in Italy
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The Type of Second-Screen Apps That Keep Users Engaged the Most

The Type of  Second-Screen Apps That Keep Users Engaged the Most | Second Screen, Social TV & Gamification | Scoop.it
These days, advertisers have to plan their TV strategies with second-screen viewing in mind. But not all co-viewing behavior is the same.
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A Mad Men nightmare: The “second screen”

A Mad Men nightmare: The “second screen” | Second Screen, Social TV & Gamification | Scoop.it
What would Don Draper do with a generation that checks its phone every time an ad comes on?
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Second screens popular but not always companion TV apps, study says

Second screens popular but not always companion TV apps, study says | Second Screen, Social TV & Gamification | Scoop.it
A new study from the NPD Group reveals that nearly all U.S. households own at least one device that can be used as a second screen while watching TV.
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The Nielsen Family Is Dead | Underwire | Wired.com

The Nielsen Family Is Dead | Underwire | Wired.com | Second Screen, Social TV & Gamification | Scoop.it
From Game of Thrones to the new Arrested Development, television is better than ever. And it's not just a lucky accident. Turns out that networks and advertisers are using all-new metrics to design hit shows.
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Second Screen Revolution | Visual.ly

Second Screen Revolution | Visual.ly | Second Screen, Social TV & Gamification | Scoop.it

You’re sitting on the couch watching TV with your electronic gadget in hand. 

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Super Bowl smashes social TV records and sets an all-time ratings high - Lost Remote

Super Bowl smashes social TV records and sets an all-time ratings high - Lost Remote | Second Screen, Social TV & Gamification | Scoop.it
Super Bowl smashes social TV records and sets an all-time ratings high
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36% of Viewers Will Use Second Screen During Super Bowl

36% of Viewers Will Use Second Screen During Super Bowl | Second Screen, Social TV & Gamification | Scoop.it
What are the ingredients for a great Super Bowl party? This infographic shows you what people like.
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2012 takeaways: sports and SpongeBob dominated social TV [infographic] - Lost Remote

2012 takeaways: sports and SpongeBob dominated social TV [infographic] - Lost Remote | Second Screen, Social TV & Gamification | Scoop.it

NBC paid nearly $1.2 billion for the rights to cover the 2012 London Olympics. While that sum seems exorbitant, Trendrr‘s Second Annual Year End Stats Report proves that it was worth every penny. According to the report, NBC was the most engaging network in 2012. Minus all sports and special-programming, though, Fox would have taken the title.

 

But it’s a mistake to discount sports from any social TV measurement. We have known for awhile that sports dominates social TV, and looking at the “Most Engaging Genres” in the report, sports constituted 31% of the social TV conversation (with “Reality” a distant second at 17%).

 

Another highlight was that the average SpongeBob SquarePants episode brings in 80,000 social interactions, which is by far the program with the most social activity per episode.

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Kwarter capitalizes on rabid sports fans’ love of the game

Kwarter capitalizes on rabid sports fans’ love of the game | Second Screen, Social TV & Gamification | Scoop.it
Kwarter raises $4 million to expand its social TV gaming platform to new verticals.
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Holiday 2012 Delivers Historical Worldwide App Downloads

Holiday 2012 Delivers Historical Worldwide App Downloads | Second Screen, Social TV & Gamification | Scoop.it

The most important week of the year for app makers is the final week of the year, between Christmas and New Year's Day. Starting with Christmas Day, the largest single device activation day of the year, the week between Christmas and New Year’s Day is marked by significantly elevated device activations and app downloads. This is the primary reason why companies jockey to rank well leading up to Christmas Day itself. This report reveals that the last week of 2012 was the largest week for both new device activations and app downloads in iOS and Android history.

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1 in 3 Online Consumers Want to Interact With TV Shows Via a Second Screen

1 in 3 Online Consumers Want to Interact With TV Shows Via a Second Screen | Second Screen, Social TV & Gamification | Scoop.it
Verizon has released new data from its "Borderless Lifestyle Survey," exploring consumer attitudes to an always-connected lifestyle. Of the many findings, attitudes towards

Via Nicholas Barr
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