Second Screen Insights
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Rebooting 2nd Screen & Social TV: Interactive TV 3.0

Rebooting 2nd Screen & Social TV: Interactive TV 3.0 | Second Screen Insights | Scoop.it
Tweet In a world where all the statistics on simultaneous tablet/mobile and TV are indicating a massive increase in the behaviour, why are TV broadcasters and 3rd party providers creating 2nd screen services making very poor experiences for...
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Google Has A Trojan Horse To Disrupt TV: Really, Really Big Data

Google Has A Trojan Horse To Disrupt TV: Really, Really Big Data | Second Screen Insights | Scoop.it
If you enjoyed "House of Cards" and the implications of Netflix's data-driven strategy, just wait until you get a sense of what Google could do in TV if it chose.
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ITV’s Simon Daglish on the Short Shelf Life of Second Screen Apps | Beet.TV


Via Jeroen Doucet
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Second screen needs simplicity to survive

Second screen needs simplicity to survive | Second Screen Insights | Scoop.it
Opinion: The challenge to the TV industry with the rise second screens is one of developing industry standard platforms and delivering simplicity
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Wizards vs. Aliens gears for launch with second-screen app | Rapid TV News

FremantleMedia Kids & Family Entertainment and second-screen specialist Magic Ruby are gearing up to launch UK import Wizards vs. Aliens on Hub Network in the US, to be supported by a second-screen app available exclusively for iPad.
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Rebooting 2nd Screen & Social TV: Interactive TV 3.0

Rebooting 2nd Screen & Social TV: Interactive TV 3.0 | Second Screen Insights | Scoop.it
Tweet In a world where all the statistics on simultaneous tablet/mobile and TV are indicating a massive increase in the behaviour, why are TV broadcasters and 3rd party providers creating 2nd screen services making very poor experiences for...
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Kaazing Powers Revolutionary Second Screen Solution | SYS-CON MEDIA

Kaazing Powers Revolutionary Second Screen Solution | SYS-CON MEDIA | Second Screen Insights | Scoop.it
SYS-CON Media, NJ, The world's leading i-technology media company on breaking technology news.
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Fluxx Why the connected experience revolution is yet to be televised

Fluxx Why the connected experience revolution is yet to be televised | Second Screen Insights | Scoop.it
Imagine watching TV with your family and friends and effortlessly being able to see who an actor is, or what else they were in, without trekking around the web looking for the info.
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the intersection: Second Screen turns the corner towards monetization with clear examples in sight

the intersection: Second Screen turns the corner towards monetization with clear examples in sight | Second Screen Insights | Scoop.it

Via Jeroen Doucet
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Jeroen Doucet's curator insight, May 6, 2013 5:43 AM

Nice overview, but I am missing synergy effects between spot advertising and appvertising. The biggest opportunity is busting ad avoidance.

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White paper: How the second screen changes the television experience

White paper: How the second screen changes the television experience | Second Screen Insights | Scoop.it

Via Nicholas Barr, Jeroen Doucet
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Nicholas Barr's curator insight, May 9, 2013 5:06 AM

The poor translation makes reading this quite hard going. However, pages 11 - 22 contain some interesting analysis. The crux of this paper is that, within France, Social TV offers only a limited opportunity for advertisers. Currently, it is a niche market. Driving audiences towards social interactions means steering them away from the main screen towards second-screen devices. Moreover, the most obvious time for second-screen engagement is during commercial breaks. As such, broadcasters risk undermining their core ad sales and alienating their majority audience by trying to chase these early adopters.

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How Should Advertisers Capitalise on the Second Screen? « cream :: news

How Should Advertisers Capitalise on the Second Screen? « cream :: news | Second Screen Insights | Scoop.it
How Should Advertisers Capitalise on the Second Screen? - http://t.co/BDshkCe9mu
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How Kids Will Help Decide the Future of Television | TIME.com

How Kids Will Help Decide the Future of Television | TIME.com | Second Screen Insights | Scoop.it
Will someone please think of the children? In the ongoing battle for the future of the living room, that's exactly what Netflix and Amazon are doing.
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Forget second-screen apps: the TV Is the second screen

Forget second-screen apps: the TV Is the second screen | Second Screen Insights | Scoop.it
Recently I had a great discussion with a friend of mine from Germany, who told me that TV networks over there are slow to embrace the future of television.
OKeez's insight:

The best new apps will be the ones that provide additional utility without trying to monopolize a screen that TV viewers already use for something else.

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AMC Brings The Killing to Second Screen

AMC Brings The Killing to Second Screen | Second Screen Insights | Scoop.it
AMC Brings The Killing to Second Screen . NEW YORK, June 3: AMC has launched The Killing: Story Sync, a second-screen experience tied to the third season of the drama The Killing, which launched on the network last night.
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TV Networks Play to 'Second Screen'

TV Networks Play to 'Second Screen' | Second Screen Insights | Scoop.it
AMC will show video vignettes on an online app it is launching this weekend to promote its crime drama The Killing, one of a number of increasingly ambitious such efforts being produced by TV networks.
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Second screen tablet apps: Hits, misses, and what you need to know for success

Second screen tablet apps: Hits, misses, and what you need to know for success | Second Screen Insights | Scoop.it
To outward appearances, all elements necessary to fuel a thriving second screen app market exist today.
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TVnext 2013: How TV's Second Screen Has Changed Baseball Consumption

MLB's Tim Brosnan speaks with Hill Holliday's Dave Bolger at the 2013 TVnext Summit. http://www.tvnextsummit.com
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Monetise this: the connected experience

Monetise this: the connected experience | Second Screen Insights | Scoop.it
Great connected experiences have already been successfully monetised, but since they are not common, you may not be aware of them.

Via Jeroen Doucet
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Apps convert smartphones into home monitoring system - NBCNews.com (blog)

Apps convert smartphones into home monitoring system - NBCNews.com (blog) | Second Screen Insights | Scoop.it
iDigitalTimes.com
Apps convert smartphones into home monitoring system
NBCNews.com (blog)
Worried about what your dog is chewing on when you're at work, or whether your home is secure while on vacation?

Via KeyApps Ltd
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The re-socialisation of TV

Current research into TV viewing shows that over half of TV viewers multi-task with a second screen but the impact on engagement was unknown. Using world-fir...
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