Second screen: crossing the chasm
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Rescooped by Leankr from Social TV & Second Screen Information Repository
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Shopping is 3rd most popular Second Screen Activity says report

Shopping is 3rd most popular Second Screen Activity says report | Second screen: crossing the chasm | Scoop.it

Converting viewers into impulse shoppers has big potential impact for advertisers, who can leverage second screens to further connect with consumers watching TV


Via Nicholas Barr
Leankr's insight:

most popular activity is to find additional info on celebrities/actors

that's what we've been exploring on our experimental website http://telescoop.tv

 

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Jeroen Doucet's curator insight, April 15, 2013 4:10 AM

This may very well be a large trend for the second part of 2013: large ecommerce players launching shopper apps

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How Social TV is evolving in India

How Social TV is evolving in India | Second screen: crossing the chasm | Scoop.it

Nitin Mathur, Senior Director Marketing at Yahoo India had stated that social TV is going to be the big thing but not so soon in India


Via Nicholas Barr
Leankr's insight:

Have you been to India? The TV screen is just hypnotizing viewers there and socializing very strong. I would also bet on Social TV in India

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