Second Screen
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The Second Screen Becomes Second Nature

The Second Screen Becomes Second Nature | Second Screen | Scoop.it
The second screen experience encourages viewers to actively engage in the live conversation. Alternate engagement continues to grow and broadcasters will continue to find innovative ways to pull more people in.

Via Mattia Nicoletti
Unicorn Media's insight:

The #SecondScreen Becomes Second Nature 

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Mattia Nicoletti's curator insight, August 11, 2013 1:03 PM

"It all presents new and intriguing opportunities for all in the space, from rights holders to content providers to teams, brand and athletes. One thing is for sure, the second screen is not going away. How much or how often we engage is to be determined, but we now have all these devices, and we are going to use them, so broadcasters, it's time to figure it out. "

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The Smart TV Is Dead. Long Live The Second Screen | Digital Lab Blog

The Smart TV Is Dead. Long Live The Second Screen | Digital Lab Blog | Second Screen | Scoop.it

Via Mattia Nicoletti
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