second screen
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Research: TV's second screen is for talking, not browsing

Research: TV's second screen is for talking, not browsing | second screen | Scoop.it
There is no doubt the second-screen TV viewing phenomenon is growing, at least among viewers of a certain age. But what are people really using their additional device for whilst watching the box?

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Shazam Makes Its Big TV Push, Says App Can Now Tag Any Show On Any Channel | TechCrunch

Shazam Makes Its Big TV Push, Says App Can Now Tag Any Show On Any Channel | TechCrunch | second screen | Scoop.it

Shazam just announced that it’s expanding its TV efforts beyond individual partnerships. Chief Revenue Officer Doug Garland says the company has created a comprehensive experience for TV, allowing users to tag any show on any channel. This functionality is actually live in the current version of the app — Shazam just waited a little while to announce it.

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Rescooped by Laurent Vergnaud from Social TV & Second Screen Information Repository
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Infographic: The Personal Screen Ecosystem

Infographic: The Personal Screen Ecosystem | second screen | Scoop.it

Interesting segmentation of the personal screen eco-system. And even better than that - they didn't call it the "2nd screen"!


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DVB extends its reach to companion screens

DVB extends its reach to companion screens | second screen | Scoop.it

The DVB (Digital Video Broadcasting) group is seeking an expanded role to unify global standards for multiscreen services, while also ending the historical regional fragmentation in digital terrestrial transmission.

 

Emerging multiscreen services are being held back by fragmented standards, particularly over interaction between companion screens and linear broadcast services. At an IBC press conference the DVB said it wanted to act as a unifying force both in digital terrestrial transmission and companion screen interaction.

 

So far companion screen applications have grown up around many different proprietary technologies and are ripe for standardization, according to Nick Wells, vice chair of the DVB Technical Committee. “I expect to see broadcast and IP networks working together and here the DVB has a huge amount to offer,” said Wells.

 

More on same topic : http://bit.ly/PQMHLb


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Flingo's TV App Platform is One To Watch

Flingo's TV App Platform is One To Watch | second screen | Scoop.it
Flingo is the latest social TV service to hit the market. It has the ambitious goal of merging your television watching with your Web activity, in real-time.
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Top10 ways marketers are using the second screen

Top10 ways marketers are using the second screen | second screen | Scoop.it

Marketing Mag published a great article on second screen marketing.  Here are the bullet points from the article:

Leveraging the small screen during big live events Incentivizing ad engagement Gamifying TV ads Bridging a campaign's TV and digital elements Syncing ecommerce with TV content Sponsoring second-screen extras Giving sports fans a game of their own Spurring social chatter with hashtags Enabling real-time interactivity Creating transmedia opportunities Here is a link to the full article: http://www.marketingmag.com.au/news/top10-ways-marketers-are-using-the-second-screen-18489/#.UEYlnsFmTFJ  ;

 

 

(Tina)

Right now, marketers are excited by the potential of the second-screen, but soon the term "second-screen" will fade into the sunset as we realize that there is no longer a "first screen".  

 

Additionally, in the near future, content creators will develop tighter working relationships with brands/marketers, and brands will move away from advertising & interuption and will move into an integrated relationship with the content.  

 

T-commerce, branded content and other forms of "integrated marketing" will be the primary means for marketers to connect to audiences in this new "multi-screen" experience, and the audience will have greater control over the type of marketing content with which they interact.   

 

I'm betting that this new paradigm will be fully operational within the next 3 years, and widely adopted within 5.

 

What do you think?

 

Here is a link to my views on t-commerce:

http://transmediamarketingcafe.com/2012/05/24/ebays-second-screen-app-getting-closer-to-compulsive-shopper-nirvana/ ;

 

 

 

 

 

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Smart TVs Fail To Score With Consumers In U.S. And Other Western Markets: GfK | TechCrunch

Smart TVs Fail To Score With Consumers In U.S. And Other Western Markets: GfK | TechCrunch | second screen | Scoop.it
Here's one reason why Apple may not be producing a television with its name blazoned on it in the near term: it doesn't look like people have, so far, shown that much interested in them yet.
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Doddington Aerials and Satellites

Doddington Aerials and Satellites | second screen | Scoop.it

Officials from Sky have revealed that its’ iPad app has been updated with the functionality to work as a TV remote to control the Sky+ box. It is thought that this update will be launched very soon (end of the Summer). This technology has become all the rage with millions of Sky+ customers because of the convenience it offers.

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A full quarter of people use second screens while watching TV - Deloitte

A full quarter of people use second screens while watching TV - Deloitte | second screen | Scoop.it
Nearly a quarter of people (24%) use second screens while watching TV and almost half of all 16-24 year olds use communication tools such as messaging, email, Facebook, or Twitter to discuss what they are watching on TV.

Nearly a quarter of people (24%) use second screens while watching TV and almost half of all 16-24 year olds use communication tools such as messaging, email, Facebook, or Twitter to discuss what they are watching on TV.

The findings come from a survey by Deloitte, which interviewed 2,000 UK respondents aged 16+ about their viewing habits and use of second screens.

It found that despite the rise in second screening people only one in ten people browse the internet for information about the programme they are watching.

Furthermore, 68% of respondents that do use the internet to connect with a programme would not want the websites for products, personalities or adverts that have just been shown on television, to automatically appear on their second screen.

So instead of interacting with the programmes they are watching, people are talking about them with friends. This behaviour is more prominent among younger age groups and gradually declines with age.


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Rescooped by Laurent Vergnaud from Social TV & Second Screen Information Repository
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Nielsen Social TV findings slides

Social Panel: Focus on Social TelevisionAEJMC, Chicago, August 9, 2012 Mike Hess EVP, Data Fusion and Social Television Analytics...

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YouTube Re-Imagined: 505,347,842 Channels on Every Single Screen

YouTube Re-Imagined: 505,347,842 Channels on Every Single Screen | second screen | Scoop.it
The old YouTube you knew (and maybe loved!) is gone. It’s been replaced by something that’s a lot more like a play-anywhere, device-agnostic, multi-channel network. It’s becoming a cable network for people who don’t have cable. YouTube doesn’t want you to watch videos anymore — not in the singular sense, at least. It wants you to stick around and see what comes next. It wants you to start watching on your phone as you head home from work, pick up again on your TV as you relax in the evening, and then nod off to its content while you’re lying in bed, as it streams from your tablet.

 

And mostly, YouTube is becoming a backdoor to let Google into your living room, no matter whose set-top box sits on your Ikea MAVA. And so how will YouTube pull this off? Channels.

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Latest Google TV News

Latest Google TV News | second screen | Scoop.it
Google TV News and more.Review of the new Sony Google TV gadget; The NSZ-GS7 Internet Player is an Android, GoogleTV...
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Apple TV May Have Social Media Integration, Actual On-Demand, iPad Interface

Apple TV May Have Social Media Integration, Actual On-Demand, iPad Interface | second screen | Scoop.it
Apple is taking its TV to the next level! The Wall Street Journal reported that Apple is currently having talks with some of the biggest U.S cable operators to stream live TV to the living room.
"Apple Inc.

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Synchronized Second-Screen technologies panorama

Synchronized Second-Screen technologies panorama | second screen | Scoop.it

Nice! A great post about available watermarking, fingerprinting and extra solutions to synchronize TV broadcast signal with others device : Nielsen, Civolution, Intrasonics, Technicolor, Zeebox, Zeitera, Never.no & others...

Un article de Nicolas Weil 


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» Sponsored: Connected TVs offer advertisers a ‘very powerful capability’

» Sponsored: Connected TVs offer advertisers a ‘very powerful capability’ | second screen | Scoop.it

Connected TVs offer advertisers a ‘very powerful capability', Yet in a recent free Smart TV and Multi-screen advertising whitepaper, industry leaders from A+E networks, GroupM (part of WPP) and LG Electronics have revealed that there remain issues causing brands and agencies to shy away.

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Apps for TV: Lessons from Mobile

Apps for TV: Lessons from Mobile | second screen | Scoop.it

Where are the apps for TV? We get asked a lot about apps and content for TV, and it seems like everyone is hungry for them: TV manufacturers, set-top box builders, middleware folks…all the way down to your local cable network


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Boxfish Building a Search Engine for Television

Boxfish Building a Search Engine for Television | second screen | Scoop.it
Eoin Dowling doesn’t agree with people who say there’s nothing on television these days, and he’s setting out to prove them wrong with his new television search engine Boxfish.
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The second screen phenomena (infographic)

The second screen phenomena (infographic) | second screen | Scoop.it

According to data from Viaccess-Orca, 70% of tablet owners, and 68% of smartphone owners, state that they use their additional devices while watching TV. However, only 37% of those who practice second screen viewing do so in order to look up information that is related to the program they are watching. This is very similar to stats revealed by Ericsson's ConsumerLab study 


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OTT : one revenue model to rule them?

OTT : one revenue model to rule them? | second screen | Scoop.it

As viewers take part in cord-cutting, ditching cable or satellite service for lower-cost Internet subscriptions and video platforms, their feelings of liberation might very well be tempered by the daunting task of choosing the best transaction method for content. Consumers, as well as content providers, are in a holding pattern, waiting to see which revenue model will win out: subscription, ad-based-and-freemium, or authentication. It might be too early to tell, but if OTT providers want to keep up with their legacy counterparts, they will have to support more than one model.

 

According to Convergence Consulting Group, 2.65 million Americans dropped TV subscriptions between 2008 and 2011. This is number could represent a shift toward replacement rather than supplemental services. The industry is also trying to pinpoint how this has shaken out — where have the cord cutters gone exactly? Are they getting their OTT content free, are they willing to endure advertising, or are they paying for a subscription? And how will authentication and “TV Everywhere” affect the mix? Subscriptions and ad-based models make up the bulk of pay TV revenue models, but there are a few other models that exist in the market today.

 

Here are some dynamics of the various revenue models.


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[Infographie Google] Comment le multi-écrans devient la norme - FrenchWeb.fr

[Infographie Google] Comment le multi-écrans devient la norme - FrenchWeb.fr | second screen | Scoop.it

Google a publié hier une nouvelle étude consacrée aux habitudes « multi-écrans » des internautes. Le géant du web souligne ainsi que « 90% des consommateurs ont recours à différents écrans pour accomplir une seule tâche online ».

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TVSync API Aims to Meet Increased Consumer Demand for ...

TVSync API Aims to Meet Increased Consumer Demand for ... | second screen | Scoop.it
More and more consumers are using a second device (usually a mobile device such as a smartphone or tablet) while watching television. Many consumers are using their “second-screen” to update their Facebook status, post ...

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TV Guide launches new app, aims to dominate second screen

TV Guide launches new app, aims to dominate second screen | second screen | Scoop.it

Excerpt from Lost Remote interview:

How they think differently about the second screen:

 

“We would define the second screen experience a bit differently than some other companies,” Tanner told Lost Remote. “For us the second screen is a 24/7 business and 24/7 experiences as well as a real-time experience – it’s a key distinction in the way that we look at the viewer experience and the product that we create to go along with it,” she added. We’ve critiqued distracting second screen experiences before, one that’s mission is to avoid that is worth exploring further.

 

(Tina)

 

I agree that having a digital tv guide is useful, but I really hate to hear this called "2nd Screen".  Second Screen is about enhanced content - not improved findability.  I guess this is what happens when a term becomes popular.  Everyone jumps on the bandwagon and dilutes the term until it teeters on the verge of ridiculous.

 

Sorry TV guide, love the app, but don't agree that y'all will "dominate second screen".

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Zeebox's US launch may be start of something big

Zeebox's US launch may be start of something big | second screen | Scoop.it

According to TechCrunch sources, Zeebox will soon announce a deal similar to its Sky and Network Ten partnerships, through which it will take an investment and also work to integrate its technology into existing apps from Comcast. With 20 million TV subscribers in the U.S., a Comcast partnership will give Zeebox an early foothold in the new market.


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US : YouTube s'invite sur PS3 avec une application pilotable via smartphone

US : YouTube s'invite sur PS3 avec une application pilotable via smartphone | second screen | Scoop.it

Google et Sony ont annoncé mardi la sortie, aux Etats-Unis, d'une application YouTube pour la console de salon PS3. Celle-ci permet de s'identifier auprès du service pour retrouver ses abonnements et profite d'un contrôle à distance par l'intermédiaire d'un smartphone.

La suite sur Clubic.com : US : YouTube s'invite sur PS3 avec une application pilotable via smartphone 

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Vobile Launches TVSync API for Connected TV Apps

Vobile Launches TVSync API for Connected TV Apps | second screen | Scoop.it

Excerpt:

 

TVSync is a new initiative led by Vobile, whose company provides state-of-the-art automatic content recognition (ACR) for audio and video, to stimulate and facilitate the growth of exciting new applications that synchronize, in real time, to the content a user is consuming. The open API supports connected second-screen experiences that can integrate everything from ecommerce, infotainment or social media. As an example, TVSync's technology allows ticket brokers or sports apparel to create immersive experiences such as the ability for consumers watching a sporting event to buy tickets, jerseys and more by simply pointing their smartphones at the screen. Also, reality television programs can incorporate instant polling, social media or other activities in their story lines. The possibilities really are endless, even for advertising content, which makes the prospect of applications specifically for connected TV experiences so exciting for both consumers and brands alike.

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