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Le cross canal au cœur des débats au Retail business technology forum

Le cross canal au cœur des débats au Retail business technology forum | second screen | Scoop.it

Les témoignages des distributeurs semblent dégager plusieurs tendances, qui font consensus : la nécessité, d’abord, d’orienter l’organisation entière de l’entreprise vers le cross canal, en cohérence avec le parcours client. « Conserver une organisation e-commerce distincte ne correspond plus au prisme du client, toute l’entreprise doit être cross canal », a témoigné Patrick Oualid, de Monoprix. « Le web draine de l’audience mais le taux de transformation y est faible, a analysé Frédéric Wilhelm, directeur de la distribution multi-canal de l’enseigne Morgan. L’enjeu est d’inciter ces clients à venir dans les magasins, qu’il faut digitaliser pour offrir les services dont le client a besoin. »


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Now That Nielsen Tracks Tweets, How Will That Change TV?

Now That Nielsen Tracks Tweets, How Will That Change TV? | second screen | Scoop.it

It’s safer to say that Social TV metrics are here to stay, now that Nielsen has acquired its way into the space. Will that change TV? It should, but maybe not in the way you think.


Via Nicholas Barr
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GetVigglue? Viggle and GetGlue merge

GetVigglue? Viggle and GetGlue merge | second screen | Scoop.it

Viggle has entered into an agreement to acquire GetGlue for $25 million in cash and 48.3 million shares.


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American Express, NBCUniversal ramp up second-screen efforts via mobile shopping initiative

American Express, NBCUniversal ramp up second-screen efforts via mobile shopping initiative | second screen | Scoop.it

American Express and NBCUniversal have partnered on a mobile initiative that lets consumers shop inspired looks from their favorite television shows through their smartphones and tablets.

NBCUniversal is using its partnership with the second-screen application Zeebox to pull off the marketing effort. The initiative adds a commerce element to the NBCUniversal’s content to the Zeebox app, which is available for iPhone, iPad and Android devices.

 

How it works
Under the deal, NBCUniversal-owned Daily Candy will create content with similar products that are featured on shows appearing on E, Bravo and Style Network. The TV shows involved are “Fashion Police,” “Tia & Tamara” and “Life After Top Chef.”

Consumers with the Zeebox app downloaded can then flip through the show’s pages to shop products that are inspired from the show. NBCUniversal claims that offers might also be featured on the show’s pages.


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Broadcasters must work harder on second screen, says Shazam CTO » Digital TV Europe

Broadcasters must work harder on second screen, says Shazam CTO » Digital TV Europe | second screen | Scoop.it

Second screen applications offer huge potential for broadcasters, service providers and advertisers, but developers must determine use cases before launching services, according to Jason Titus, the chief technology officer of Shazam.


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BBC R&D : Companion screen services - one year on

BBC R&D : Companion screen services - one year on | second screen | Scoop.it

It's been a long time since the last series of blogs on Orchestrated Media. Time for a catch-up. Firstly, we've stopped using the term orchestrated media, and instead talk about dual-screen and companionscreen. Dual-screen reflects where things stand currently: the companion service can synchronise against the broadcast content using various technologies. See Steve's blog about that. The BBC's launch of dual screen for Antiques Roadshow is imminent.

 

Looking ahead, we see the next generation of services allowing a wider set of companion services, where the TV, the companion, and the Web, are inter-communicating, allowing a web site or a companion app to both monitor and control the TV. This gives TV -awareness on web-sites, and web-awareness of TV services. Each of these three domains could be the launch-point for companion screen services, and enage the other two domains as needed. Companion screen pertains to this wider role for the companion device, compared to today.


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VRM: Social TV? It's about the generic data

VRM: Social TV? It's about the generic data | second screen | Scoop.it

While TV-specific 2nd screen application use is tiny, there’s still plenty of activity around TV on the social networks. This is the same generic data you could collect about people’s discussion on news stories, or the weather, or consumer goods brands.


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Twitter / ripplgames: Second screen shot!! #tegosfate ...

Second screen shot!!#tegosfate http://t.co/ObKGb8Nj...

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TV goes social: The rise of the second screen | Visual.ly

TV goes social: The rise of the second screen | Visual.ly | second screen | Scoop.it
Television viewers increasingly watch their favourite programmes with mobile devices in hand, using them to find info related to things they've seen,...
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Social Advertising Formats – Social TV Monetization

Social Advertising Formats – Social TV Monetization | second screen | Scoop.it

Zach Weiner, Director of Global Marketing at never.no provides the third installment on monetization elements that social TV can provide to content providers as well as advertising benefits for advertising brands and agencies.


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IBC 2012: Clash of Four Second-Screen Titans

IBC 2012: Clash of Four Second-Screen Titans | second screen | Scoop.it
The recent International Broadcasting Convention highlighted multi-screen services: service delivery platforms and video gateways.

 

Anyone experienced in going to major trade shows knows that there’s no way you can cover all the ground or uncover every gem hidden along the path, especially at a tradeshow as big as the International Broadcasting Convention (IBC) in Amsterdam. My own search criteria were at the intersection of TV software – which has always been my focus – and multi-screen delivery, the big news at IBC this year.


Via Nicolas Weil
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Report: Social TV Market To Be Worth $256.44BN By 2017; Europe Taking Largest Share Now | TechCrunch

Report: Social TV Market To Be Worth $256.44BN By 2017; Europe Taking Largest Share Now | TechCrunch | second screen | Scoop.it
The global social TV market is already a multi-billion dollar industry, with TV giants betting big money on second screen viewing, but the market is set for double-digit growth in the the next five years, according to a report by market research...
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One Screen is No Longer Mainstream | Template Monster Blog

One Screen is No Longer Mainstream | Template Monster Blog | second screen | Scoop.it
Web evolution faced the new spiral in its evolution called the switch, we use numerous gadgets to enter the web and that's not without a cause!

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What the Viggle-GetGlue acquisition means for the battle over the second screen - Lost Remote

What the Viggle-GetGlue acquisition means for the battle over the second screen - Lost Remote | second screen | Scoop.it
What the Viggle-GetGlue acquisition means for the battle over the second screen...
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Incoming – world’s first 2nd screen app for the cinema

Incoming – world’s first 2nd screen app for the cinema | second screen | Scoop.it

Taking their cue from the world of television and the likes of Zeebox, a Dutch film company called 2CFILM has developed what it claims to be the world’s first synchronised second-screen application for use in the cinema.


App – the first film in a series of titles on 2CFILM’s development slate – will be supported by content available through an application for iPhone and Android devices, which delivers a parallel storyline via the app content, bringing the big screen and the mobile device together throughout the film.


The project uses technology based on SyncNow digital watermarking by Dutch firm Civolution and the cross-app development capabilities of another Dutch firm called Service2Media.

 

 

ON THE SAME TOPIC : http://www.televisual.com/news-detail/The-first-motion-picture-with-synched-2nd-screen-app_nid-2208.html


Via Olivier NOEL, Nicolas Weil
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Nielsen Move in on Social TV with SocialGuide acquisition

Nielsen Move in on Social TV with SocialGuide acquisition | second screen | Scoop.it

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So Where Are We at with Advertising on the Second Screen? - VAN

So Where Are We at with Advertising on the Second Screen? - VAN | second screen | Scoop.it

Many media buyers are confused by the hype surrounding the second screen. While everyone recognises the potential for deeper engagement and more granular targeting, the reality is that few of the services have managed to grow to the point where they’ve become a worthwhile proposition for scale-conscious brand advertisers.


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Social TV Startup Miso Pivots Again, Launches Quips App To Let Users Share Their Favorite TV Moments | TechCrunch

Social TV Startup Miso Pivots Again, Launches Quips App To Let Users Share Their Favorite TV Moments | TechCrunch | second screen | Scoop.it
Social TV app maker Miso started out as just another TV check-in app, then launched a product to let users create and browse guides to all their TV episodes.
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Social TV and second-screen viewing: the stats in 2012

Social TV and second-screen viewing: the stats in 2012 | second screen | Scoop.it
What does research from Nielsen, Google, Deloitte, Thinkbox, BSkyB and others tell us?

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Xbox SmartGlass released on Android early

Xbox SmartGlass released on Android early | second screen | Scoop.it
The second screen app is released for Android months ahead of schedule.
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Univision Launches TV Everywhere Service with Timed Social Comments, Apple ... - MediaPost Communications

Univision Launches TV Everywhere Service with Timed Social Comments, Apple ...MediaPost CommunicationsAn online video strategy is par for the course for a TV network, so in some ways the multiscreen strategy from Univision is an “it's about time”...
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tvty, l’application qui transforme les pubs TV en quizz | FrenchWeb.fr

tvty, l’application qui transforme les pubs TV en quizz | FrenchWeb.fr | second screen | Scoop.it

Distribeo vient de lancer tvty, une application pour smartphones et tablettes sous iOS et Android. Elle propose des quiz sur les publicités diffusées en direct à la télévision afin de rendre ludique et interactif ce moment pendant lequel de plus en plus de téléspectateurs se connectent sur un deuxième écran.

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Netflix has big plans for the second screen

Netflix has big plans for the second screen | second screen | Scoop.it

“Our overall strategy around second screen control is that Netflix on TV devices is a great viewing experience, but Netflix on mobile devices makes activities like browsing, searching, rating, and social easier. We see our users doing this naturally today and are trying to support and optimize for that behavior.”


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Is the Social TV market really worth $151.14 billion?

Is the Social TV market really worth $151.14 billion? | second screen | Scoop.it

As reported in TechCrunch, a research firm called MarketsandMarkets claims the social TV market is already worth $151.14 billion and that this is set to rise to $256.44 billion by 2017!

 

It is really difficult to fathom how the firm could possibly come up with such figures. Did they misplace a decimal point somewhere?


Via Nicholas Barr
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