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Rescooped by Laurent Vergnaud from Video Breakthroughs
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IBC 2012: Clash of Four Second-Screen Titans

IBC 2012: Clash of Four Second-Screen Titans | second screen | Scoop.it
The recent International Broadcasting Convention highlighted multi-screen services: service delivery platforms and video gateways.

 

Anyone experienced in going to major trade shows knows that there’s no way you can cover all the ground or uncover every gem hidden along the path, especially at a tradeshow as big as the International Broadcasting Convention (IBC) in Amsterdam. My own search criteria were at the intersection of TV software – which has always been my focus – and multi-screen delivery, the big news at IBC this year.


Via Nicolas Weil
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Rescooped by Laurent Vergnaud from Video Breakthroughs
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BlackArrow Extends Linear TV Ad Systems To Multiple Screens

BlackArrow Extends Linear TV Ad Systems To Multiple Screens | second screen | Scoop.it

Vendor Showed ‘Linear Extensions’ Technology at CableLabs Interop Event Last Month.


Dynamic ad-management vendor BlackArrow is touting a suite of services designed to let pay-TV operators use traditional linear TV advertising systems to deliver the same broadcast ad load -- or swap them out to play targeted ads -- to tablets and other IP video devices.

 

The new services include: Linear Replication, which uses linear schedule ingest and dynamic ad insertion to replicate the original linear TV ads on tablets and IP devices; and Linear Addressability, which can swap out linear ads and replace them in real time with household-addressable spots. BlackArrow’s Linear Extensions use CableLabs’s new Event Signaling and Messaging (ESAM) specification as well as SCTE 130 standards for dynamic ad insertion.


Via Nicolas Weil
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