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Rescooped by Laurent Vergnaud from SocialTV - SecondScreen
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Twitter ouvre sa plateforme Ads à tous les annonceurs avec un ciblage en fonction de programmes TV spécifiques

Twitter ouvre sa plateforme Ads à tous les annonceurs avec un ciblage en fonction de programmes TV spécifiques | second screen | Scoop.it
Twitter ouvre sa plateforme ads à tous les annonceurs.
Le ciblage permet donc de toucher les personnes qui s'engagent avec des programmes télé...

Via Phil Khattou
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Rescooped by Laurent Vergnaud from Video Breakthroughs
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BlackArrow Extends Linear TV Ad Systems To Multiple Screens

BlackArrow Extends Linear TV Ad Systems To Multiple Screens | second screen | Scoop.it

Vendor Showed ‘Linear Extensions’ Technology at CableLabs Interop Event Last Month.


Dynamic ad-management vendor BlackArrow is touting a suite of services designed to let pay-TV operators use traditional linear TV advertising systems to deliver the same broadcast ad load -- or swap them out to play targeted ads -- to tablets and other IP video devices.

 

The new services include: Linear Replication, which uses linear schedule ingest and dynamic ad insertion to replicate the original linear TV ads on tablets and IP devices; and Linear Addressability, which can swap out linear ads and replace them in real time with household-addressable spots. BlackArrow’s Linear Extensions use CableLabs’s new Event Signaling and Messaging (ESAM) specification as well as SCTE 130 standards for dynamic ad insertion.


Via Nicolas Weil
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