second screen
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Rescooped by Laurent Vergnaud from Morethan.tv : Social TV & 2nd Screen
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ITV: We have only just begun to realize second screen ad potential | VideoNet

ITV: We have only just begun to realize second screen ad potential | VideoNet | second screen | Scoop.it
The UK’s largest commercial broadcaster is delighted with the way second screen app users are responding to in-app interactive advertising during broadcast commercial breaks, with play-along advertising proving particularly engaging.

Via Ludovic Bostral, Clément Morin, BeN Thereaux
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Rescooped by Laurent Vergnaud from FutureMedia
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Second écran et maîtrise de l'attention : un défi majeur pour les producteurs de contenu - French SocialTV

Second écran et maîtrise de l'attention : un défi majeur pour les producteurs de contenu - French SocialTV | second screen | Scoop.it
Second écran et maîtrise de l'attention : un défi majeur pour les producteurs de contenu

Via Clément Morin, fabienne Olivier
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