It's been a long time since the last series of blogs on Orchestrated Media. Time for a catch-up. Firstly, we've stopped using the term orchestrated media, and instead talk about dual-screen and companionscreen. Dual-screen reflects where things stand currently: the companion service can synchronise against the broadcast content using various technologies. See Steve's blog about that. The BBC's launch of dual screen for Antiques Roadshow is imminent.
Looking ahead, we see the next generation of services allowing a wider set of companion services, where the TV, the companion, and the Web, are inter-communicating, allowing a web site or a companion app to both monitor and control the TV. This gives TV -awareness on web-sites, and web-awareness of TV services. Each of these three domains could be the launch-point for companion screen services, and enage the other two domains as needed. Companion screen pertains to this wider role for the companion device, compared to today.
Via Nicolas Weil