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Current awareness on news and shifts in the search landscape
Curated by Joyce Valenza
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The Future of Search May Not Be About Google: It's You In The End Who Will Decide

The Future of Search May Not Be About Google: It's You In The End Who Will Decide | SearchTools | Scoop.it
There is a evil side of Google which revealed itself in the Filter Bubble, invasion of privacy, the lack of transparency, in the monopoly induction of behavior and especially in what is happening in the search environment.

Via Robin Good
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Stephen Dale's curator insight, January 13, 2014 5:58 AM

People who use Google are given the impression that they are interacting with the data out there, but they are actually interacting with Google and its view of the world.

 

"They are prediction engines that constantly refine a theory about who you are and what you are going to do or want next. Together, they create an universe of data for each one of us."

"In a 2010 paper published in the Scientific American journal, Tim Berners-Lee warned about companies developing ever more “closed” products and “data islands”.

"Morville, in his book Search Patterns, says that the first and second results receive 80% of attention. The vertical approach suggests to the user the idea of a single result that fully answers the question, enclosing possibilities and preventing alternative realization."


Or in other words, is our acceptance of what we see in search results eroding our ability (or willingness) to consider alternatives and employ critical thinking?

Lucy Beaton's curator insight, January 16, 2014 8:21 PM

This is alarming.  We, as Teacher Librarians, need to be aware of the ramifications of this.

Mrs. Dilling's curator insight, February 13, 2014 11:52 AM

My favorite statement, "we must always be aware and well informed about the intentions of companies, and never stop having multiple options for any service."

 

This article was an eye opener for me. I had never questioned Google before.

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Forget Searching For Content - Content Is About To Start Searching For You

Forget Searching For Content - Content Is About To Start Searching For You | SearchTools | Scoop.it
In the near future of search, you won't be looking for Internet content anymore - it will be looking for you.

Via Pierre Tran
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Google Now Finally Comes to Google Search on iPad and iPhone | PadGadget

Google Now Finally Comes to Google Search on iPad and iPhone | PadGadget | SearchTools | Scoop.it
Google’s answer to Siri for Android devices has been a big hit for non-iOS users. The virtual personal assistant has been rumored to be making its way to the iPhone and iPad.

Via John Pearce, Tania Sheko
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John Pearce's curator insight, April 30, 2013 8:06 AM

OK this looks interesting but is also slightly disquieting at the same time. At first blush Now could be useful in drawing together information about your day however it's the underlying awareness and aggregation of what might otherwise be sensitive information about yourself that has potential for mischief or worse. Ah well with every advance comes the potential for misadventure or worse. What do others think?

Niels Jakob Pasgaard's curator insight, April 30, 2013 11:40 AM

Congrats i-product users. Better late than never ;-)

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Educational Technology Guy: What Can You Do With Google? Lots of things.

Educational Technology Guy: What Can You Do With Google? Lots of things. | SearchTools | Scoop.it

Via Dr. Susan Bainbridge, Dennis T OConnor
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carolinet's comment, August 30, 2012 10:48 AM
A very useful graphic.