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Is Facebook page promotion no better than buying likes from a click farm?

Is Facebook page promotion no better than buying likes from a click farm? | Search & social | Scoop.it
If you want to pay to boost your page on Facebook you have two options —..
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Tools to Centrally Monitor Your Social Mentions

Tools to Centrally Monitor Your Social Mentions | Search & social | Scoop.it
Do you want to find company mentions beyond news articles and blogs? Do you want to monitor social mentions and metrics? Mention and SumAll each offer a single dashboard so you can track mentions on social media, websites and blogs. With these tools, you don't have to hop back and forth between networks to gather…
Una Sinnott's insight:

Mention and SumAll are two tools that can help you keep track of mentions of your brand, or any other keyword, in real time across the web, including social mentions (not included in Google alerts).

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The Social Media Manager's Guide to Staying Organized

The Social Media Manager's Guide to Staying Organized | Search & social | Scoop.it
Learn the best tips on staying organized from successful social media managers from companies both big and small.
Una Sinnott's insight:

This article offers some great advice for managing social media - I particularly like the idea of batch scheduling updates (I use Buffer for this, an excellent tool not mentioned in this post), so long as you stay alert to engage as well. Creating batches of images in Canva is another useful tip.

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How to follow everyone on Twitter who is using a particular #hashtag - with BlastFollow

How to follow everyone on Twitter who is using a particular #hashtag - with BlastFollow | Search & social | Scoop.it

This application will allow you to search for Twitter users based on a keyword. It will then return the number of users who have tweeted that keyword recently. You will have the option to follow all of those users en masse, which is a really efficient way to follow people who share your interests on Twitter.


Via Andy Bull
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Andy Bull's curator insight, August 5, 4:14 AM

A really useful application, created by Brian M Carey, for journalists who want to connect with quickly with those most actively involved in a live story

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Is Facebook page promotion no better than buying likes from a click farm?

Is Facebook page promotion no better than buying likes from a click farm? | Search & social | Scoop.it
If you want to pay to boost your page on Facebook you have two options —..
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Social search engine Jelly uses your extended networks to answer your questions | Republic Interest

Social search engine Jelly uses your extended networks to answer your questions | Republic Interest | Search & social | Scoop.it
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Rescooped by Una Sinnott from e-Xploration
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Twahpic: Twitter topic modeling - Microsoft Research I #dataviz

Twahpic: Twitter topic modeling - Microsoft Research I #dataviz | Search & social | Scoop.it
"Twahpic" shows what tweets on Twitter™ are about in terms of both topics (like sports, politics, Internet, etc) and axes of Substance, Social, Status, and Style.

Via luiy
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luiy's curator insight, December 15, 2013 8:34 PM
Twahpic: Twitter topic modeling 

"Twahpic" shows what tweets on Twitter™ are about in terms of both topics (like sports, politics, Internet, etc) and axes of Substance, Social, Status, and Style. Twahpic uses Partially Labeled Latent Dirichlet Analysis (PLDA) to identify 200 topics used on Twitter.

30 July 2013: The demo is currently unavailable. However, you can see some sample output from real queries.

 

Status: tweets for this query had many terms related to status updates (going places)Substance: tweets for these queries had many terms related to specific entities and events (making money, news)Style: this query's tweets use particular linguistic style conventions (example)Social: this query's tweets are all about "where the party's at" (example)Mixture: this query has an even mix of substance - sports, particularly - and style. (football)
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Sharing fast and slow: The psychological connection between how we think and how we spread news on social media

Sharing fast and slow: The psychological connection between how we think and how we spread news on social media | Search & social | Scoop.it
What drives sharing? It's a mix of attention, emotion, and reaction. Here's hard data on which news stories took off and which didn't on social.
Una Sinnott's insight:

An interesting look at the psychology behind engagement on social media.

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Rescooped by Una Sinnott from Social Media, SEO, Mobile, Digital Marketing
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15 Tools To Monitor Your Social Media Presence More Effectively

15 Tools To Monitor Your Social Media Presence More Effectively | Search & social | Scoop.it

Want to monitor your social media presence? Not sure which tool to use? Save time and drive results using the tools in this list.


Via Kamal Bennani
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M. Philip Oliver's curator insight, November 15, 12:30 PM

Thanks To Malek

Guillaume Decugis's curator insight, November 17, 8:35 PM

Understanding the progress you're making on social media can be rapidly overwhelming: not only are there chances you're on more than one social network but you're also likely to manage pages on top of profiles. 


These tools are great and can help you track progress on a lot of KPI's.


Which is also why they're dangerous. 


Don't get me wrong: I'm an analytical, data-driven guy so I'm a strong believer that data trumps opinions most of the time. But my point is that it's easy to get lost and confused by all the social KPI's you can track:

- followers

- retweets

- likes

- clicks

- favorites

- replies

- lists

- ....

You name it...


As Mark Schaefer put it - perhaps better than anyone else - social media engagement is not a strategy. It's only a path to building brand awareness or increasing leads and sales. 


So while these tools are very useful, you still need to connect your social KPI's with ROI KPI's to demonstrate - or not - that your social media metrics' growth converts into something that has positive business returns


Very often, this will mean creating conversion hooks for your social media audience to become either a subscriber, a lead or a user - which is why you need a content hub for your social media publishing. Two trends are at work here:


1. Social Media Publishing and Content Marketing are more and more overlapping as social helps amplify content and content helps engage followers. 


2. Social Selling and Inbound Marketing are driving more use of social media and more content publishing activity as a way to grow revenue. 


So looking at these tools is a great opportunity to think about your overall goals and how to connect social media and content marketing in a coherent strategy to achieve ROI. 

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5 Data-Driven Ways To Get Your Facebook Post Seen by Your Audience

5 Data-Driven Ways To Get Your Facebook Post Seen by Your Audience | Search & social | Scoop.it
TrackMaven analyzed 5,804 Facebook pages with a total combined 1,578,006 posts to find the top ways to get your Facebook post seen in a user's News Feed.
Una Sinnott's insight:

Reaching your audience on Facebook can be a bit of an uphill struggle. TrackMaven has examined data from more than 5,000 Facebook pages to see what works in getting fans to see and interact with posts. While some recommendations are fairly obvious - everyone knows that including an image increases engagement, for example - others, like writing longer posts, are counterintuitive. Scheduling posts for maximum engagement is another surprising suggestion - your aim should be to post when people are most likely to engage, rather than when most people are online.

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A Glimpse Into the Landscape of Social Sharing [Infographic]

A Glimpse Into the Landscape of Social Sharing [Infographic] | Search & social | Scoop.it
This infographic reveals some of the biggest recent trends in social sharing, including just how much Pinterest's popularity has grown.
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Rescooped by Una Sinnott from Public Relations & Social Media Insight
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How To Self-Publish a Book With WordPress

How To Self-Publish a Book With WordPress | Search & social | Scoop.it

Whether you’re circulating a periodic publication or writing a book, WordPress provides an easy way to organize and structure your content while it’s in process. Posts can be kept private while you’re working on finishing the book. Alternatively, you can release installments of your work to the public by publishing them on your WordPress site. This option gives you the benefit of community feedback during the process of writing your book.

 

Whatever process you choose to enhance your workflow is up to you. WordPress offers the flexibility and tools for any approach and provides several advantages over traditional publishing houses


Via Jeff Domansky
Una Sinnott's insight:

Really useful information on blog-to-book tools.

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Alison D. Gilbert's curator insight, January 5, 11:31 AM

Wordpress seems to be an ideal tool for self-publishing. Read more to find out the impressive details.

Samantha Mackay's curator insight, January 5, 2:41 PM

Useful. There are so many different ways to write a book.

Dian Fadhilawati's curator insight, January 6, 9:37 PM

Publishing your book with  WordPress

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Qureet Ranks Tweets by What’s Most Important for You Today

Qureet Ranks Tweets by What’s Most Important for You Today | Search & social | Scoop.it
Web: The more people you follow, the more overwhelming Twitter can get. Qureet promises to cut through this endless stream of information and show you what's important to you based on relevant keywords.
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Rescooped by Una Sinnott from Public Relations & Social Media Insight
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Goodbye, Keyword Data: Google Moves Entirely to Secure Search

Goodbye, Keyword Data: Google Moves Entirely to Secure Search | Search & social | Scoop.it

The day many SEO professionals hoped would never come, but feared eventually would, apparently has arrived today. It appears that Google has cut off keyword data altogether.Nearly two years after making one of the biggest changes to secure search that resulted in a steady rise in "(not provided)" data, Google has switched all searches over to encrypted searches using HTTPS. This means no more keyword data will be passed to site owners....


Via Jeff Domansky
Una Sinnott's insight:

Google Analytics hasn't been providing detailed keyword data for some time, but this will turn all search dark. 

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Jeff Domansky's curator insight, September 26, 2013 9:35 AM

Some search metrics disappear. WHat's an SEO to do? Search me.