Search, Social Media and their interplay
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Search,  Social Media and their interplay
About Search and about Social Media and about the effect of Social Media on search
Curated by Ashok Padhye
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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Search,  Social Media and their interplay | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!
Ashok Padhye's insight:

Social Media audience is getting older. That means marketers of higher value items as well as those targeting retirees should focus more on social media

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Fine-Tune Your Strategy for the Next Wave of SEO Changes - Business 2 Community

Fine-Tune Your Strategy for the Next Wave of SEO Changes - Business 2 Community | Search,  Social Media and their interplay | Scoop.it
Fine-Tune Your Strategy for the Next Wave of #SEO Changes http://t.co/HdRWeOUfwW
Ashok Padhye's insight:

All the points are 'no brainers' but one comes across too many instances of people ignoring these to their peril. Definitely worth a read IMHO

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World Map of Social Networks 2009-2012 | Visual.ly

World Map of Social Networks 2009-2012 | Visual.ly | Search,  Social Media and their interplay | Scoop.it
A map showing the most popular social networking sites by country according to Alexa and Google Trends for Websites traffic data
Ashok Padhye's insight:

Google thought it owned the world. But it is really Facebook that owns it. And with the Graph search, this may be the beginning of the end of Google. In my opinion, the only way Google can fight it is by focussing more on Android than on search. Your thoughts?

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Relevance of Social Signals to search ranking

A lot is being written about this topic of late, but many articles are a little confusing. Here’s my attempt to start from fundamentals to try and spell out this relevance.
1. The objective of search...
Ashok Padhye's insight:

My thoughts about the relevance of Social Signals to search - may be too basic for some

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9 Search & Social KPIs To Start Tracking Right Now

9 Search & Social KPIs To Start Tracking Right Now | Search,  Social Media and their interplay | Scoop.it
If you don’t measure what you’re doing in search and social media, how do you know if what you’re doing is working? How do you know if you’re helping or hurting your business—or having no effect whatsoever?
Ashok Padhye's insight:

One of the best posts I have seen on this subject. While one may nitpick about specific details, the recommendations in this post are certainly a great place to start.

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How Social Media is Changing the World

How Social Media is Changing the World | Search,  Social Media and their interplay | Scoop.it
Social media isn't just about socializing anymore, it's become the way we find out about breaking news, shopping promotions, find jobs and more.
Ashok Padhye's insight:

An interesting infographic about Social Media's impact on different aspects of life. I am sure in the next few years the impact will be both wider and deeper by an order of magnitude.

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Facebook SEO Comes to Life as Graph Search Launches | Social Media Today

Facebook SEO Comes to Life as Graph Search Launches | Social Media Today | Search,  Social Media and their interplay | Scoop.it
Recently Facebook announced one of the biggest changes to their search feature to date with the limited beta release of Graph Search.
Ashok Padhye's insight:

In my opinion, this is the most serious challenge to Google till date. Why? Numerous studies have shown that majority of the people value the opinion of their friends and family while making a purchase decision. The graph search gives them the ability to do just that very simply. To be clear, this does not impact the research related queries that people will still do on Google, but since the queries I mentioned above are far more important as purchase influencers, that is what advertisers would like to target most, and that is what will hurt Google.

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The Ultimate Guide To Understanding Digital Marketing [Infographic]

The Ultimate Guide To Understanding Digital Marketing [Infographic] | Search,  Social Media and their interplay | Scoop.it
Do you understand exactly what digital marketing is? It's an often misunderstood & misused term. Learn about it in this infographic that explains it well.
Ashok Padhye's insight:

Very good summary of Digital Marketing

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Welcome to InteliGator - Perform Instant Background Checks with InteliGator

Welcome to InteliGator - Perform Instant Background Checks with InteliGator | Search,  Social Media and their interplay | Scoop.it
Perform Instant Background Checks with Inteligator.com – Report will include information from Criminal and Civil Records
Ashok Padhye's insight:

You thought your data was private? These guys claim they can provide data about criminal records, court records, birth records, marriage / divorce, address history, income information, relatives and associates, aliases, age/date of birth etc. for 90% of US residents.All for just $19.95 per month. If you just want to check the information about your daughter's new boyfriend, you can do it for just $1 (4 day trial). Does this make you feel safer or do you see this as a serious invasion of privacy?

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