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The New SEO Rules in a Content Marketing World

The New SEO Rules in a Content Marketing World | Search semantics | Scoop.it

Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with. - The above chart is a good summary of this trend.


Via Guillaume Decugis, Giuseppe Fattori
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Guillaume Decugis's curator insight, October 29, 2013 9:58 PM

This one slide alone summarizes the major trend of these past few years.


In other words, Social Media is becoming the new SEO. 


This has at least 2 consequences for Content Marketers:


1. Content Marketing is becoming more and more important: companies can't use old fashion backlinking techniques anymore.


2. Content needs to be shareable and target humans - not robots. In particular content curators who will amplify their content impact by adding the right context to the right audience.

Alison D. Gilbert's curator insight, October 30, 2013 7:33 PM

This is a good visual to explain the importance of good content.

Neil Ferree's comment, October 31, 2013 11:19 AM
Social Shares is the New SEO. Sure, links let the bots know there are other sites (authors) who find your content useful but when someone publically "shares" your content with their social connections, this social signals evokes trust in the author's content and authority.
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Rescooped by Dan Baxter from SEO and Social Media Marketing
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The Future of Search: 2013 Search Engine Ranking Factors Released

The Future of Search: 2013 Search Engine Ranking Factors Released | Search semantics | Scoop.it

Google claims to use over 200 signals in its search algorithm. While we don't know what exactly these signals are, it's helpful to examine high-ranking pages so that we can begin to understand the characteristic of pages search engines like to reward.

 

This can give us a "hint" as to the ranking factors the search engines actually use.

 

Read More:  http://moz.com/blog/future-of-search-ranking-factors


Via Antonino Militello
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Dan Aldridge's curator insight, October 11, 2013 9:45 AM

If you like to get into the guts of SEO on Google, then this post by Cyrus Shepard will really help.

Rescooped by Dan Baxter from SEO and Social Media Marketing
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The Importance of Social Media For SEO

The Importance of Social Media For SEO | Search semantics | Scoop.it

"SEO and use of Social Media are essential to success. On their own, they’re only a piece of the puzzle, and only doing one may not produce the results you want".

 

SEO, or search engine optimization, is a form of marketing through which a company’s website, or piece of content on a website, reaches a higher ranking on search engines to maximize visibility to consumers thereby creating a higher probability of traffic, which can later translate to sales and/or interaction depending on your business goals.

 

This is accomplished through creation of “do follow” links within a number of different arenas. While there’s more to making a web-based company successful than just good SEO, it is a very important part of getting clicks and page views.

 

Read More: http://www.thenextwomen.com/2013/04/18/introduction-seo-online-marketing-strategy


Via Antonino Militello
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Jean-Marc TRESOR's curator insight, April 26, 2013 10:43 AM

Social Media

Nick Mortel's curator insight, June 21, 2013 8:04 AM

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Rescooped by Dan Baxter from #eHealthPromotion, #web2salute
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The New SEO Rules in a Content Marketing World

The New SEO Rules in a Content Marketing World | Search semantics | Scoop.it

Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with. - The above chart is a good summary of this trend.


Via Guillaume Decugis, Giuseppe Fattori
more...
Guillaume Decugis's curator insight, October 29, 2013 9:58 PM

This one slide alone summarizes the major trend of these past few years.


In other words, Social Media is becoming the new SEO. 


This has at least 2 consequences for Content Marketers:


1. Content Marketing is becoming more and more important: companies can't use old fashion backlinking techniques anymore.


2. Content needs to be shareable and target humans - not robots. In particular content curators who will amplify their content impact by adding the right context to the right audience.

Alison D. Gilbert's curator insight, October 30, 2013 7:33 PM

This is a good visual to explain the importance of good content.

Neil Ferree's comment, October 31, 2013 11:19 AM
Social Shares is the New SEO. Sure, links let the bots know there are other sites (authors) who find your content useful but when someone publically "shares" your content with their social connections, this social signals evokes trust in the author's content and authority.
Rescooped by Dan Baxter from Digital Marketing & Communications
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Infographic: Google Penguin vs. Panda

Infographic: Google Penguin vs. Panda | Search semantics | Scoop.it

Keeping Google’s constant and ever-changing algorithm upgrades straight is no easy task even for the most capable SEO technicians and marketing gurus. A visual representation of Panda’s perturbations in timeline infographic form is helpful when trying to wrap one’s head around the rationale behind Google’s algorithm decisions. Due to the extreme nature of Panda, Google actually went out of their way to assist users in improving their websites to rank highly once the dust had settled.

Frightening reputation aside, Panda only reinforced the importance of putting out top notch content that delivers value.


Via Alex Butler
Dan Baxter's insight:

Great article on googles moves to reduce the impact of SEO 'gaming' techniques such as keyword stuffing and content farms

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Martin (Marty) Smith's curator insight, March 30, 2013 8:58 AM

I agree, knowledge displaces SEO fear and this infographic helps

Nedko Aldev's curator insight, May 12, 2013 8:08 AM

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23 Hints for Creating Content that Search Engines Love - Infographic | Jeffbullas's Blog

23 Hints for Creating Content that Search Engines Love - Infographic | Jeffbullas's Blog | Search semantics | Scoop.it
Google changes its search engine formulas over 500 times a year in the pursuit of delivering results that are relevant to you the user of search.This is achieved through the key element of producing great unique content.
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How Social Media Impacts SEO and Site Ranking: infographic

How Social Media Impacts SEO and Site Ranking: infographic | Search semantics | Scoop.it

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.

 

This infographic breaks down ways that social media influences the visibility of your website in search results, including:

 

Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website


Via Lauren Moss
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Jayne Courts's comment, May 22, 2013 3:54 AM
Venkatesh - if I am able I give my site as much media support as I can. As a social media trainer I need to 'try out' media before I can teach others to use it and give an insight into which is useful and which is not. So I tend to put my site and what I am doing out on the various social media platforms at least twice a day - I don't over emphasise my site because that can be counter productive (people switch off if all they see from you is self-promotion) and so it is keeping your presence alive but not switching off potential clients by constant ME, ME, ME. I perform both SEO services and social media training for others (see - just a bit of self promotion LOL)
Michelle Gilstrap's curator insight, May 22, 2013 12:18 PM

SEO and Social Media why it works and how it helps your ranking. Excellent infograpic.

Stephanie Smetana's curator insight, July 9, 2013 7:17 PM

This infographic is a great way to depict many of the articles I've previously pointed out that cover SEO and social media. It is almost easier to explain the relationship in an image format, especially for those who don't have a background in SEO.

 

There are many other factors that go into how much social media truly affects SEO, so there is more to be explained after this. But this is a great introductory image. It also emphasizes the speed with which social media makes an impact.

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Report: Bing delivers five times more malicious sites in search results than Google

Report: Bing delivers five times more malicious sites in search results than Google | Search semantics | Scoop.it
Malicious search results are a constant problem for search engines, and Google is a whole lot better at filtering them out than Bing, so says a report from German research firm AV-Test (PDF), which found that Bing served up five times as many malicious...
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How Google's Panda and Penguin are affecting your site's rankings - iMediaConnection.com

How Google's Panda and Penguin are affecting your site's rankings - iMediaConnection.com | Search semantics | Scoop.it
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Social Media is more important for SEO now than ever before

Social Media is more important for SEO now than ever before | Search semantics | Scoop.it
This conculsion is made on the findings and study by search and social analytics company Searchmetrics aimed at identifying the key factors that help web pages rank well in Google searches. The company analysed search results from Google for 10,000 popular keywords and 300,000 websites in order to pick out the issues that correlate⊃1; with a high Google ranking.

Via Alex Butler, Dan Baxter
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