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Ultimate Storytelling: The Power of Alternate Reality Marketing

Ultimate Storytelling: The Power of Alternate Reality Marketing | Search Marketing by Lagiirafe | Scoop.it
Are there content marketing techniques out there so engaging that they can transform the physical world around us? This post explores how marketers are leveraging alternate reality games...
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Search Marketing by Lagiirafe
Search Marketing by Lagiirafe - SEO, SMO et stratégies d'Audience
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Identifying Your Audience: a Data-Driven Approach to Content Planning - Builtvisible

Identifying Your Audience: a Data-Driven Approach to Content Planning - Builtvisible | Search Marketing by Lagiirafe | Scoop.it
Recently I was working on a piece of content planning for a new client. This client operated in a space that I had not worked with before and I was faced with something terrifying. A blank slate.
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Cocons sémantiques et SEO

Cocons sémantiques et SEO | Search Marketing by Lagiirafe | Scoop.it
Le sujet des cocons sémantiques est un sujet tabou par excellence... On tente d'en parler un peu quand même ?
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Netflix’s Neil Hunt Says Personalized Recommendations Will Replace The Navigation Grid | TechCrunch

Netflix’s Neil Hunt Says Personalized Recommendations Will Replace The Navigation Grid | TechCrunch | Search Marketing by Lagiirafe | Scoop.it
Netflix Chief Product Officer Neil Hunt said today that the streaming video service will eventually evolve beyond its current navigation scheme, where users..
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Analyses de logs pour le SEO par l’exemple : étude d’un cas concret

Analyses de logs pour le SEO par l’exemple : étude d’un cas concret | Search Marketing by Lagiirafe | Scoop.it
Préambule Aujourd'hui je vous propose un billet qui a pour finalité de vous inciter à voir un peu plus loin que les liens et à analyser les logs serveurs,
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Responsive Design vs Server-side Mobile Solutions

Responsive Design vs Server-side Mobile Solutions | Search Marketing by Lagiirafe | Scoop.it
Responsive Design vs Server-side Mobile Solutions. If the average mobile user is only willing to wait a max of 4 sec for content to load on their devices
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SEO Expert Dan Shure Discusses Hummingbird and Future of SEO - Didit

SEO Expert Dan Shure Discusses Hummingbird and Future of SEO - Didit | Search Marketing by Lagiirafe | Scoop.it
We talked about some of the most pressing subjects in SEO right now, including Hummingbird and "Not Provided."
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Why I Don't Care About (Not Provided)

A detailed explanation of why secured search isn't that big of a deal. Many people believe that Google has neutered SEO by obscuring keyword referrers. I believ
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How to Test Your Landing Pages [Infographic]

Seven steps to landing page testing success! This infographic takes you through seven best practices for testing and optimizing your landing pages for higher co
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A Scientific Guide To Maximizing Your Impact On Twitter, Facebook, And Other Digital Media

A Scientific Guide To Maximizing Your Impact On Twitter, Facebook, And Other Digital Media | Search Marketing by Lagiirafe | Scoop.it
When is the best time to tweet on Twitter post on Facebook and email newsletters to reach the most people Let's find out.
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Closest Thing To A Testimonial From Google

Closest Thing To A Testimonial From Google | Search Marketing by Lagiirafe | Scoop.it
I've been writing about search engines and SEO, paid search, social, etc for just under 10 years (10 years will be this December 2nd).
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Using the Correct Hreflang Tag: A New Generator Tool

Using the Correct Hreflang Tag: A New Generator Tool | Search Marketing by Lagiirafe | Scoop.it
You may be surprised to know that some large international brands are ranking in the wrong countries, all because they don't correctly use the hreflang annotations.
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Linking interne : les stratégies performantes | Htitipi

Linking interne : les stratégies performantes | Htitipi | Search Marketing by Lagiirafe | Scoop.it
Les meilleures stratégies de linking interne, les différentes structures, et autres conseils pour bien réaliser un maillage performant.
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The Confidence Cycle

The Confidence Cycle | Search Marketing by Lagiirafe | Scoop.it
I recently had a minimalist revelation – I was thinking about all of the advice floating around about success, and I realized I could distill a lot of it into just one diagram, thoughtfully saving ...
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» Le chiffre du jour : 57 - WiziShop Blog Ecommerce

Le chiffre du jour : 57 sur le blog e-commerce WiziShop
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Les règles du storytelling par un maitre en la matière : Pixar

Nous avons toujours à apprendre des autres et particulièrement des autres secteurs d'activité que le notre. Pixar nous en fait la géniale illustration avec ses 22 règles pour écrire une top histoir...
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What Does The Hummingbird Say?

What Does The Hummingbird Say? | Search Marketing by Lagiirafe | Scoop.it
What exactly is Google's new Hummingbird update? Here's my breakdown from entities to topic modeling to deep learning to quantum computing and back.
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The New Imperative -- Audience-Centric Content

The New Imperative -- Audience-Centric Content | Search Marketing by Lagiirafe | Scoop.it
Do you know who read your latest blog entry or saw your post on Facebook? How do you plan to navigate the maze of content marketing options — and how well does your content connect with your audience?
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Fruji: Professional Twitter Analytics — Who are my most influential followers? Which verified accounts follow me? Fake vs. Real Followers

Fruji: Professional Twitter Analytics — Who are my most influential followers? Which verified accounts follow me? Fake vs. Real Followers | Search Marketing by Lagiirafe | Scoop.it
Fruji is a professional third-party Twitter analytics tool. It enables identifying your most influental followers and helps tracking growth and other statistics.
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ZEROSECONDE.COM: Pourquoi partage-t-on des informations aux autres ? [1]

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Top 5 des outils pour concevoir une infographie web

Top 5 des outils pour concevoir une infographie web | Search Marketing by Lagiirafe | Scoop.it
L’infographie web est devenue en quelques années un des outils de prédilection des communicants sur Internet. Toujours placée en bonne position dans une stratégie de content marketing (marketing de...
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yMailChimp App In HootSuite Unites Email and Social Media Marketin

yMailChimp App In HootSuite Unites Email and Social Media Marketin | Search Marketing by Lagiirafe | Scoop.it
With the MailChimp app for HootSuite, you can now integrate the power of social with the customizability of email.
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Direct Measurement of Google Plus Impact on Search Rankings

Direct Measurement of Google Plus Impact on Search Rankings | Search Marketing by Lagiirafe | Scoop.it
Read the groundbreaking study that shows that Google Plus Shares may not have any impact on search rankings after all!
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Infinite scroll: its impact on SEO and how to fix it

Infinite scroll: its impact on SEO and how to fix it | Search Marketing by Lagiirafe | Scoop.it
Search engine spiders cannot scroll to the bottom of a page like an ordinary user, trigger the request for more content, and then wait to retrieve it for indexation.
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