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Case study: Finnair puts social media community to work

Case study: Finnair puts social media community to work | Search Marketing by Lagiirafe | Scoop.it
This is a remarkable case study on how a company is building a passionate and effective social media community.
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Search Marketing by Lagiirafe
Search Marketing by Lagiirafe - SEO, SMO et stratégies d'Audience
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» Le chiffre du jour : 57 - WiziShop Blog Ecommerce

Le chiffre du jour : 57 sur le blog e-commerce WiziShop
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Les règles du storytelling par un maitre en la matière : Pixar

Nous avons toujours à apprendre des autres et particulièrement des autres secteurs d'activité que le notre. Pixar nous en fait la géniale illustration avec ses 22 règles pour écrire une top histoir...
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What Does The Hummingbird Say?

What Does The Hummingbird Say? | Search Marketing by Lagiirafe | Scoop.it
What exactly is Google's new Hummingbird update? Here's my breakdown from entities to topic modeling to deep learning to quantum computing and back.
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The New Imperative -- Audience-Centric Content

The New Imperative -- Audience-Centric Content | Search Marketing by Lagiirafe | Scoop.it
Do you know who read your latest blog entry or saw your post on Facebook? How do you plan to navigate the maze of content marketing options — and how well does your content connect with your audience?
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Fruji: Professional Twitter Analytics — Who are my most influential followers? Which verified accounts follow me? Fake vs. Real Followers

Fruji: Professional Twitter Analytics — Who are my most influential followers? Which verified accounts follow me? Fake vs. Real Followers | Search Marketing by Lagiirafe | Scoop.it
Fruji is a professional third-party Twitter analytics tool. It enables identifying your most influental followers and helps tracking growth and other statistics.
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ZEROSECONDE.COM: Pourquoi partage-t-on des informations aux autres ? [1]

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Top 5 des outils pour concevoir une infographie web

Top 5 des outils pour concevoir une infographie web | Search Marketing by Lagiirafe | Scoop.it
L’infographie web est devenue en quelques années un des outils de prédilection des communicants sur Internet. Toujours placée en bonne position dans une stratégie de content marketing (marketing de...
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yMailChimp App In HootSuite Unites Email and Social Media Marketin

yMailChimp App In HootSuite Unites Email and Social Media Marketin | Search Marketing by Lagiirafe | Scoop.it
With the MailChimp app for HootSuite, you can now integrate the power of social with the customizability of email.
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Direct Measurement of Google Plus Impact on Search Rankings

Direct Measurement of Google Plus Impact on Search Rankings | Search Marketing by Lagiirafe | Scoop.it
Read the groundbreaking study that shows that Google Plus Shares may not have any impact on search rankings after all!
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Infinite scroll: its impact on SEO and how to fix it

Infinite scroll: its impact on SEO and how to fix it | Search Marketing by Lagiirafe | Scoop.it
Search engine spiders cannot scroll to the bottom of a page like an ordinary user, trigger the request for more content, and then wait to retrieve it for indexation.
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Tracking clicks within iframes with Google Analytics and jQuery | Web analytics consultancy and expert Google analytics | L3 Analytics

Tracking clicks within iframes with Google Analytics and jQuery | Web analytics consultancy and expert Google analytics | L3 Analytics | Search Marketing by Lagiirafe | Scoop.it
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How To Convert Social Media Fans Into Foot Traffic

How To Convert Social Media Fans Into Foot Traffic | Search Marketing by Lagiirafe | Scoop.it
Len Kendall tweeted a few weeks ago that… Social ads (Facebook in particular) are amplifiers, not replacements. If your content sucks, your ROI will suck. — Len Kendall (@LenKendall) August 14, 2013 Stop and think about it.
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Jeffrey Bezos, Washington Post’s next owner, aims for a new ‘golden era’ at the newspaper - The Washington Post

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Analyses de logs pour le SEO par l’exemple : étude d’un cas concret

Analyses de logs pour le SEO par l’exemple : étude d’un cas concret | Search Marketing by Lagiirafe | Scoop.it
Préambule Aujourd'hui je vous propose un billet qui a pour finalité de vous inciter à voir un peu plus loin que les liens et à analyser les logs serveurs,
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Responsive Design vs Server-side Mobile Solutions

Responsive Design vs Server-side Mobile Solutions | Search Marketing by Lagiirafe | Scoop.it
Responsive Design vs Server-side Mobile Solutions. If the average mobile user is only willing to wait a max of 4 sec for content to load on their devices
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SEO Expert Dan Shure Discusses Hummingbird and Future of SEO - Didit

SEO Expert Dan Shure Discusses Hummingbird and Future of SEO - Didit | Search Marketing by Lagiirafe | Scoop.it
We talked about some of the most pressing subjects in SEO right now, including Hummingbird and "Not Provided."
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Why I Don't Care About (Not Provided)

A detailed explanation of why secured search isn't that big of a deal. Many people believe that Google has neutered SEO by obscuring keyword referrers. I believ
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How to Test Your Landing Pages [Infographic]

Seven steps to landing page testing success! This infographic takes you through seven best practices for testing and optimizing your landing pages for higher co
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A Scientific Guide To Maximizing Your Impact On Twitter, Facebook, And Other Digital Media

A Scientific Guide To Maximizing Your Impact On Twitter, Facebook, And Other Digital Media | Search Marketing by Lagiirafe | Scoop.it
When is the best time to tweet on Twitter post on Facebook and email newsletters to reach the most people Let's find out.
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Closest Thing To A Testimonial From Google

Closest Thing To A Testimonial From Google | Search Marketing by Lagiirafe | Scoop.it
I've been writing about search engines and SEO, paid search, social, etc for just under 10 years (10 years will be this December 2nd).
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Using the Correct Hreflang Tag: A New Generator Tool

Using the Correct Hreflang Tag: A New Generator Tool | Search Marketing by Lagiirafe | Scoop.it
You may be surprised to know that some large international brands are ranking in the wrong countries, all because they don't correctly use the hreflang annotations.
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Auditer Les Liens D'Un Site Web : L'Audit Netlinking

Auditer Les Liens D'Un Site Web : L'Audit Netlinking | Search Marketing by Lagiirafe | Scoop.it
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Storytelling Ads May Be Journalism’s New Peril - NYTimes.com

Storytelling Ads May Be Journalism’s New Peril - NYTimes.com | Search Marketing by Lagiirafe | Scoop.it
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Start me Up #2 : Grégoire Lassalle refait le match

Start me Up #2 : Grégoire Lassalle refait le match | Search Marketing by Lagiirafe | Scoop.it
Grégoire Lassalle a connu plusieurs vies : de la création de sa première société - La Salle…
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5 Reasons Why Social Media Is NOT Helping Your Content Marketing Efforts

5 Reasons Why Social Media Is NOT Helping Your Content Marketing Efforts | Search Marketing by Lagiirafe | Scoop.it
Here’s a question for you: how can B2B marketers be so gung-ho about content marketing, but still seem so lukewarm on social media? Isn't social media the “marketing” in content marketing?
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