These strategies can help increase your reach -- and revenue.
SUMMARY: You can market your company on Instagram by posting pictures of your products and running photo contests to get your customer excited about your brand, Kim Lachance Shandrow writes. "Ask your Instagram followers to submit personal photos of your products and then post the best ones on your online store," she advises. Also, give your followers a behind-the-scenes look at your business by taking candid shots of your employees.
Cody Davis's insight:
this is a must read article. It goes into great depth on how instagram is boosting marketing plans in the world. This article tells the reader how instagram is different from all other social medias. Some of the 5 way instagram boost your maketing plan is:
...Copyblogger sells software to bloggers. Kraft is one of the largest food companies in the world. OpenView is a venture capital company. Smosh is a comedy network. Even though their businesses couldn’t be any more different, they share a business model imperative: Subscription is key to a successful content marketing plan. The forgotten goal of subscription I’ve talked with dozens of marketers over the last month about their content marketing programs. While collecting email addresses is often cited as an important priority, rarely do I find a content marketer who talks about generating subscribers as key to achieving their content marketing goals. This is a major problem. If a prospect appreciates and values your content in some way, the next and easiest behavior for them to take is to affirm that they want more of that great content....
If you are working on a marketing plan this is where you need to start, it has great information in the reading and great photo examples.
Some tips to drive subscription:
Make content-for-content offers: As readers are engaging in your content, be sure you have a clear offer that takes your content to the next level. This means offering a valued eBook, research report, or white paper, in exchange for subscribing to your email list. You’ll see that we do this on the upper right hand corner of this page.Pop-ups work: As much as I loathe pop-ups or pop-overs as a reader, I LOVE them as a content marketer. We use Pippity as our pop-over service, where we offer an eBook on 100 content markerting examples. Over 50 percent of our daily sign-ups come from Pippity (Pippity also integrates nicely with WordPress).Focus: So many companies want to throw 100 offers in front of their readers. Don’t confuse the issue. If your goal is subscription, that should be your main (and only) call to action.
Once again this is a great scoop it. This shows not only great information on Web Analiytics but different tools that you can use to be successfull while your doing it. This is a great artical that needs to be read over.
The positive aspects of affiliate advertising and marketing are numerous. If you start to know how you could stay home and nevertheless make an income, you might come to be extremely intrigued. This is a business enterprise which has been well-known for many years.
Just another great article on Affiliate Marketing, it has some great points on advantages of Affiliate Marketing. Some of them are low start up costs, work from home and unlimited income potential. As well it give you 5 great steps to be successful in this marketing area.
To earn more income with an affiliate program, you should make your review better by including video clips, screenshots, and anything else that can put the product in limelight. These reviews should convince more people to bought the product.
this is an awesome small article of affiliate marketing. It gives you a great few tips, some of the tips i looked over is kept track of your stats and where you are postitioning your link. As well you need to increase your traffic as much as possible you can do this by trivia questions or banner ads. One of the last ideas is to review what affiliate marketing is with video clips, articles and reshearching.
When writing for the web, there is a considerable amount of thought and structure that will need to go into each of your writing projects. Because of this, sometimes simple key technical and SEO factors of your posts can get overlooked.
this small but yet great article is very great for a reader to look over because it gives great insight on 13 mistakes to avoid when wtiting for the web. if you fallow these steps and make sure you dont to them you will be very successful. Just some of the mistakes are not getting to the point quickly, incorrect formatting, lack of information sources and having a bad title.
Websites need to be both attractive and functional if they're to win return visitors, and that means getting the basics right, this blogger writes. Be sure to include a well-polished search function, easy-to-find contact details and a logical site structure that makes navigation intuitive for first-time visitors.
When creating a website, there is a lot to think about. As a website designer, you will have to think about the design and layout of the website but you should also be thinking about where the important information should be going on that page. Website usability is extremely important as a website that is difficult to use will get fewer visitors over time so it is important that you follow these tips:
Include a search function – People love to search on a website as it will allow them to find exactly what they are looking for with the click of just one button. You should put the search functionality in a clear and defined place like Google so that people know exactly where it is without getting confused.Include Contact Details – People need to be able to contact the owner or the webmaster of the website if there is a problem and it is important to have these details in a clearly defined page. Most websites will have a contact page which is extremely important. Other things that you can include on your website to aid this area could be an online forum, online live chat or even just a web based contact form.Good Structure – This is one of the most important things for any website in regards to user experience and of course, SEO. You’re website should have a logical structure so that users know exactly where they are in the site and how to get back to where they want to. You can use a breadcrumb menu to aid with this if you like. This is also a key factor when it comes to SEO and you should have a good internal link structure.
Website usability is about good design combined with functionality. Usually with most websites, one of these things will be more dominant than the other which means that the website is less likely to have return visitors. Other things to note include having good and descriptive titles and keywords as well as having a good sitemap.
Cody Davis's insight:
this is a great article to look over becuase it goes into deep depth about website usabilty. It talks about how your design and layout are really important, this is how you capture the readers attention. This also shows 3 great tips. first one is include a search funtion. second include contact details and lastly have good structure.
This is a great Scoop that i looked into and readed over. This gives your the top ten insights on what not to do for the web design. Some of the mayjor mistakes is bad search, Size of your font, not changing color of visible links and not answering questions. You can also go in to great depth and detail on how you can make sure you will not do this mistakes.
Aurelio Toral discusses the special attributes of social media marketing and its congruence with traditional marketing (RT @SocialMediaSean: Why long term social media marketing strategy makes sense by @AurelioToral
This is a short but awesome little article to read about becuase it starts with a question this is in my opinoin a great question about Social Media which was "Is marketing a long game?" If your answered yes then you should treat Social Media LIkewise. It also talks about holistic marketing stratigy and Is social media marketing a unique animal?. These are important to look over and grain a better insight on the subject of social media.
This is a awesome Article that i loved to read. It gives you 26 Tips for getting started with social media marketing. If you follow these steps and do them corretcly you will be very successful in the Socail Media Marketing world. Some of the tips they give is to build a set of group followers, follow people on twitter and facebook also other social networks and last tip is join conversations on subjects.
A sample social media event marketing check sheet to help you plan and execute a social strategy around your marketing events.
Cody Davis's insight:
This is a great way to make sure you are doing everything correct in the Socail Media Marketing world. It gives a great example of how to go about your marketing. This also tells your how it will improve your look and reputation on this subject.
With the focus of many search engines into incorporating local listings as part of their ranking factors and part of their search engine results page, it is no (Tips for Local Search Engine Optimisation
Local search engine optimisation is a great way to increase your ranking for in the search engine world. By having high ranking in your local area will also increase your ranking in Google, Bing and Yahoo. Some ways for ranking your website in your local area is having your adress linking other local websites to your page and including your phone number.
again this is another article that i looked though and kept me very interested in Web Analytics and how you can track where people have looked and moved there cursor, anlong with where they have click. That is a great assest in Web Analiytics becuase it shows what people are thinking when they are looking at your webpage.
gives you insights into the kind of activity the content of your website generates on the visual social network. The tool shows you how many people have pinned or repinned your pictures and videos, the number of impressions, clicks and visits, as well as a selection of your most viral and recent pins.
Web Analytics is only available to users with business accounts.
this is a great reading on affiliate marketing, little basic but all around good. It explains what affiliate marketing is and how you can increase your profit for you company. Secondly it goes into great depth on what you need to do to become a great affiliate marketer.
Writing for the web Writing for the web is tough. Your audience is distracted and you need to make your story stand out. Here are 10 web writing guidelines that keep your audience engaged.
Cody Davis's insight:
This insight is a great one because it contains some great links to futher you reading on writing for the web you it keeps you interested by have short yet very great points on this topic. some of the points are keep it short, break it up with visual pictures and link your content.
Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites?
SUMMARY: Usability tests help marketers see how their sites really work - Reviewing online-chat transcripts can help business-to-business marketers understand why website traffic is not correlating to conversion, Richard Levey writes, drawing insight from UserTesting.com's Chris Hicken. Check the notes of sales and support staffs to see if prospects use the same lingo as the website, and use "think aloud" usability testing of sites, which can go beyond shared-screen testing that leaves out nonverbal clues.
Cody Davis's insight:
This article is a great one to look over becuase it tells you how you can test your website usanility and to boost your profits by doing it. At the bottom of the page you can look at some suggestions to consider in usability testing such as, easy navigation or does your site work on mobile devises.
this is another great resource for your website as to home to make your website very brian friendly yet successful. Two main ideas for people to make it brain friendly is to have pictures and storys to keep the reader or web shearcher interested.
Here is another short but yet a great article on Social Media marketing. When looking through this it says "marketers are relying heavly on Social Media to distribute thier content" this is true because social media is very popular right now and is very easy to let people know who you are and what you are about. This article also touches base on the how Marketers are using channels becuase they can, not becuase they make sense.
Infographics have become more popular with the rise of social media, fuelling the need for instant results by providing content in bite-size chunks.
Cody Davis's insight:
This is a great source to look at. It shows you how Social Media is working and which sites are ranked greatest to least. This also lets you a example of what keywords are in this case it is "Infographic". This also gives your great insight on different topics and how popular they are is in this image as well.
This is a great Article on how the Social Meda Marketing is changing for the better. This explains how Social media is being used more and more as a sales tool all the way to how moble is becoming a primary way to access Social Media. This has tons of great links to access different infrmations on Social Media Marketing.
Companies in Kuwait think that websites are just for decoration, or something they have to do because their competitors have, that’s why when you talk to them about Search Engine Optimization...
Cody Davis's insight:
SEO ( Search Engine Optimisaion) is a free easy way to improve your marketing for not only your website but for your business. If you are just starting up a small company and trying to market your product and network your company name out in the world you need to have SEO skills. having this will once again improve your Ranking in SEO which after time will give you better networking and imporve your marketing and profits for your company
This is gives your a easy 7 steps to creat your webpage. The first thing I have seen in searching for SEO is that keywords, format, images and ULR are all really important for making your page higher in the ranking for Google, Bing and other search engines. Secondly in this reading you need to have multiple links to other pages which will also higher your ranking in these search engines.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.