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26 Tips for Getting Started With Social Media Marketing

26 Tips for Getting Started With Social Media Marketing | eMarketing Plan MGK 2680 e marketing | Scoop.it
Cody Davis's insight:

This is a awesome Article that i loved to read. It gives you 26 Tips for getting started with social media marketing. If you follow these steps and do them corretcly you will be very successful in the Socail Media Marketing world. Some of the tips they give is to build a set of group followers, follow people on twitter and facebook also other social networks and last tip is join conversations on subjects.

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eMarketing Plan MGK 2680 e marketing
Search Enigine optimization, Ranking and marketing, Social Media Marketing, web design, affiliated marketing
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5 Ways Instagram Can Boost Your Marketing Plan

5 Ways Instagram Can Boost Your Marketing Plan | eMarketing Plan MGK 2680 e marketing | Scoop.it
These strategies can help increase your reach -- and revenue.

 

SUMMARY: You can market your company on Instagram by posting pictures of your products and running photo contests to get your customer excited about your brand, Kim Lachance Shandrow writes. "Ask your Instagram followers to submit personal photos of your products and then post the best ones on your online store," she advises. Also, give your followers a behind-the-scenes look at your business by taking candid shots of your employees.

 

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Cody Davis's insight:

this is a must read article. It goes into great depth on how instagram is boosting marketing plans in the world. This article tells the reader how instagram is different from all other social medias. Some of the 5 way instagram boost your maketing plan is:

1. Promote your goods and services

2. Host photo contests

3. Create images that feature promotional codes

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Your Epic Content Marketing Plan: 3 Steps for Driving Subscriptions

Your Epic Content Marketing Plan: 3 Steps for Driving Subscriptions | eMarketing Plan MGK 2680 e marketing | Scoop.it

...Copyblogger sells software to bloggers. Kraft is one of the largest food companies in the world. OpenView is a venture capital company. Smosh is a comedy network. Even though their businesses couldn’t be any more different, they share a business model imperative: Subscription is key to a successful content marketing plan. The forgotten goal of subscription I’ve talked with dozens of marketers over the last month about their content marketing programs. While collecting email addresses is often cited as an important priority, rarely do I find a content marketer who talks about generating subscribers as key to achieving their content marketing goals. This is a major problem. If a prospect appreciates and values your content in some way, the next and easiest behavior for them to take is to affirm that they want more of that great content....


Via Jeff Domansky
Cody Davis's insight:

If you are working on a marketing plan this is where you need to start, it has great information in the reading and great photo examples.

 

Some tips to drive subscription:

Make content-for-content offers: As readers are engaging in your content, be sure you have a clear offer that takes your content to the next level. This means offering a valued eBook, research report, or white paper, in exchange for subscribing to your email list. You’ll see that we do this on the upper right hand corner of this page.Pop-ups work: As much as I loathe pop-ups or pop-overs as a reader, I LOVE them as a content marketer. We use Pippity as our pop-over service, where we offer an eBook on 100 content markerting examples. Over 50 percent of our daily sign-ups come from Pippity (Pippity also integrates nicely with WordPress).Focus: So many companies want to throw 100 offers in front of their readers. Don’t confuse the issue. If your goal is subscription, that should be your main (and only) call to action.
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12 Powerful Web Analytics Tools

12 Powerful Web Analytics Tools (12 Powerful Web Analytics Tools http://t.co/nll5Fi15ll)

Via Sergey Ruseev
Cody Davis's insight:

Once again this is a great scoop it. This shows not only great information on Web Analiytics but different tools that you can use to be successfull while your doing it. This is a great artical that needs to be read over.

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What Are the Positive Aspects Of Affiliate Marketing and Advertising?

What Are the Positive Aspects Of Affiliate Marketing and Advertising? | eMarketing Plan MGK 2680 e marketing | Scoop.it

The positive aspects of affiliate advertising and marketing are numerous. If you start to know how you could stay home and nevertheless make an income, you might come to be extremely intrigued. This is a business enterprise which has been well-known for many years.


Via Emily Tecson
Cody Davis's insight:

Just another great article on Affiliate Marketing, it has some great points on advantages of Affiliate Marketing. Some of them are low start up costs, work from home and unlimited income potential. As well it give you 5 great steps to be successful in this marketing area.

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Important Tips About Affiliate Marketing

Important Tips About Affiliate Marketing | eMarketing Plan MGK 2680 e marketing | Scoop.it
To earn more income with an affiliate program, you should make your review better by including video clips, screenshots, and anything else that can put the product in limelight. These reviews should convince more people to bought the product.

Via Manish Dhane
Cody Davis's insight:

this is an awesome small article of affiliate marketing. It gives you a great few tips, some of the tips i looked over is kept track of your stats and where you are postitioning your link. As well you need to increase your traffic as much as possible you can do this by trivia questions or banner ads. One of the last ideas is to review what affiliate marketing is with video clips, articles and reshearching. 

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13 Mistakes to Avoid When Writing for the Web

13 Mistakes to Avoid When Writing for the Web | eMarketing Plan MGK 2680 e marketing | Scoop.it
When writing for the web, there is a considerable amount of thought and structure that will need to go into each of your writing projects. Because of this, sometimes simple key technical and SEO factors of your posts can get overlooked.

Via AssistAdHoc, Philippe Trebaul
Cody Davis's insight:

this small but yet great article is very great for a reader to look over because it gives great insight on 13 mistakes to avoid when wtiting for the web. if you fallow these steps and make sure you dont to them you will be very successful. Just some of the mistakes are not getting to the point quickly, incorrect formatting, lack of information sources and having a bad title.

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Sarah Miller's curator insight, March 11, 2013 11:18 AM

I found this article to be very interesting! It was neat to see that different types of mistakes that people everyday commonly make when writing on the web. I am guilty of making some of these mistakes so I definitely learned something new! It was crazy to see the common mistakes that don't really seem like mistakes to you but when you really look into it they are mistakes that should try to be avoided. Really enjoyed this article. 

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Top 3 Website Usability tips for Web Designers

Top 3 Website Usability tips for Web Designers | eMarketing Plan MGK 2680 e marketing | Scoop.it

Websites need to be both attractive and functional if they're to win return visitors, and that means getting the basics right, this blogger writes. Be sure to include a well-polished search function, easy-to-find contact details and a logical site structure that makes navigation intuitive for first-time visitors.

 

When creating a website, there is a lot to think about. As a website designer, you will have to think about the design and layout of the website but you should also be thinking about where the important information should be going on that page. Website usability is extremely important as a website that is difficult to use will get fewer visitors over time so it is important that you follow these tips:

Include a search function – People love to search on a website as it will allow them to find exactly what they are looking for with the click of just one button. You should put the search functionality in a clear and defined place like Google so that people know exactly where it is without getting confused.Include Contact Details – People need to be able to contact the owner or the webmaster of the website if there is a problem and it is important to have these details in a clearly defined page. Most websites will have a contact page which is extremely important. Other things that you can include on your website to aid this area could be an online forum, online live chat or even just a web based contact form.Good Structure – This is one of the most important things for any website in regards to user experience and of course, SEO. You’re website should have a logical structure so that users know exactly where they are in the site and how to get back to where they want to. You can use a breadcrumb menu to aid with this if you like. This is also a key factor when it comes to SEO and you should have a good internal link structure.

 

Website usability is about good design combined with functionality. Usually with most websites, one of these things will be more dominant than the other which means that the website is less likely to have return visitors. Other things to note include having good and descriptive titles and keywords as well as having a good sitemap.

Cody Davis's insight:

this is a great article to look over becuase it goes into deep depth about website usabilty. It talks about how your design and layout are really important, this is how you capture the readers attention. This also shows 3 great tips. first one is include a search funtion. second include contact details and lastly have good structure.

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Michelle Dutrisac's curator insight, February 24, 2013 5:25 PM

I scooped this article because of it's three simple yet effective rules for website usability. Although they may seem simple, they are all things that may be overlooked when creating a website, therefore, it's a good reminder as to what is absolutely necessary in your website (good design combined with functionality). I recommend this article to anybody looking to design a website; it's a short, interesting article that I found to be extremely helpful.

Meagan Cooper's curator insight, March 3, 2013 2:50 PM

This article contains the three most important rules for any website designer to know. If you want to increase your website usability then this is a great article to read.

 

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Top 10 Mistakes in Web Design (Jakob Nielsen's Alertbox)

Top 10 Mistakes in Web Design (Jakob Nielsen's Alertbox) | eMarketing Plan MGK 2680 e marketing | Scoop.it
The 10 most egregious offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less common than they used to be.

Via Jean Schiller
Cody Davis's insight:

This is a great Scoop that i looked into and readed over. This gives your the top ten insights on what not to do for the web design. Some of the mayjor mistakes is bad search, Size of your font, not changing color of visible links and not answering questions. You can also go in to great depth and detail on how you can make sure you will not do this mistakes.

 

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Emily's curator insight, February 25, 2013 4:47 PM

It is important to consider all demographics when considering your website usability. The internet is very diverse, therefore keep it simple! In order to create your website in a way which it is usable to all people, it is important to understand what not to do first!

Meagan Cooper's curator insight, March 3, 2013 2:41 PM

I thought this scoop had really good insight on the mistakes people make when designing a website. i believe that keeping it simple is the best choice to make when making choices on website usability. I know if i go to a website i want it to be as easy and unstressful as possible. Reading about the top 10 mistakes in web design will make sure that any person creating a web page doesn't make the same mistakes as others have in the past, aswell as help optimize visitors to their website.

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Why long term social media marketing strategy makes sense

Why long term social media marketing strategy makes sense | eMarketing Plan MGK 2680 e marketing | Scoop.it
Aurelio Toral discusses the special attributes of social media marketing and its congruence with traditional marketing (RT @SocialMediaSean: Why long term social media marketing strategy makes sense by @AurelioToral

Via Rami Kantari
Cody Davis's insight:

This is a short but awesome little article to read about becuase it starts with a question this is in my opinoin a great question about Social Media which was "Is marketing a long game?" If your answered yes then you should treat Social Media LIkewise. It also talks about holistic marketing stratigy and Is social media marketing a unique animal?. These are important to look over and grain a better insight on the subject of social media.

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26 Tips for Getting Started With Social Media Marketing

26 Tips for Getting Started With Social Media Marketing | eMarketing Plan MGK 2680 e marketing | Scoop.it
Cody Davis's insight:

This is a awesome Article that i loved to read. It gives you 26 Tips for getting started with social media marketing. If you follow these steps and do them corretcly you will be very successful in the Socail Media Marketing world. Some of the tips they give is to build a set of group followers, follow people on twitter and facebook also other social networks and last tip is join conversations on subjects.

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The Ultimate Social Media Event Marketing Checklist [Infographic]

The Ultimate Social Media Event Marketing Checklist [Infographic] | eMarketing Plan MGK 2680 e marketing | Scoop.it
A sample social media event marketing check sheet to help you plan and execute a social strategy around your marketing events.
Cody Davis's insight:

This is a great way to make sure you are doing everything correct in the Socail Media Marketing world. It gives a great example of how to go about your marketing. This also tells your how it will improve your look and reputation on this subject.

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Tips for Local Search Engine Optimisation

Tips for Local Search Engine Optimisation | eMarketing Plan MGK 2680 e marketing | Scoop.it
With the focus of many search engines into incorporating local listings as part of their ranking factors and part of their search engine results page, it is no (Tips for Local Search Engine Optimisation

Via Badisheng Morena
Cody Davis's insight:

Local search engine optimisation is a great way to increase your ranking for in the search engine world. By having high ranking in your local area will also increase your ranking in Google, Bing and Yahoo. Some ways for ranking your website in your local area is having your adress linking other local websites to your page and including your phone number.

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6 New Ideas for Your 2013 Marketing Plan — NewIncite

6 New Ideas for Your 2013 Marketing Plan — NewIncite | eMarketing Plan MGK 2680 e marketing | Scoop.it

What tactics will get you the best results in 2013? Here are six new marketing ideas for increased success in the coming year.

Cody Davis's insight:

For this short yet great article i think everyone needs to read over it. Only becuase it giving the reader mulitple new ideas for where the future of marketing plan is going. Some of this ideas are:

1. Tell your story or have your customers or clients tell your story. 

2. Be transparent and add value.

3. Increase your online content with a blog.

4. Use new ways of presenting online content.


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New Web Analytics May Track Not Just Where You Click, But Where You Move Your Cursor

New Web Analytics May Track Not Just Where You Click, But Where You Move Your Cursor | eMarketing Plan MGK 2680 e marketing | Scoop.it

Tracking what you click on has been one of the fundamental pieces of Web analytics. But your clickthroughs represent only part of what you actually do online.


Via Marylene Delbourg-Delphis
Cody Davis's insight:

again this is another article that i looked though and kept me very interested in Web Analytics and how you can track where people have looked and moved there cursor, anlong with where they have click. That is a great assest in Web Analiytics becuase it shows what people are thinking when they are looking at your webpage.

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Pinterest launches Web analytics feature

Pinterest launches Web analytics feature | eMarketing Plan MGK 2680 e marketing | Scoop.it
The Pinterest team announced the rolling out of a long-awaited new feature on Tuesday.
Pinterest Web Analytics gives you insights into the kind of activity the

Via Cendrine Marrouat - www.socialmediaslant.com
Cody Davis's insight:

this is an alright on pintrest web analytices

gives you insights into the kind of activity the content of your website generates on the visual social network. The tool shows you how many people have pinned or repinned your pictures and videos, the number of impressions, clicks and visits, as well as a selection of your most viral and recent pins.

Web Analytics is only available to users with business accounts.

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Monika Zands's curator insight, March 15, 2013 4:00 AM

Love the insights!! Thank you

 

#techtalk

Jon Turino's curator insight, March 15, 2013 9:04 PM

Check out your Pinterest statistics with the new analytics.

Belle Chua's curator insight, January 1, 11:00 PM

Pinterest Analytics Review

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affiliate marketing

affiliate marketing | eMarketing Plan MGK 2680 e marketing | Scoop.it

Via Monique Hawkins
Cody Davis's insight:

this is a great reading on affiliate marketing, little basic but all around good. It explains what affiliate marketing is and how you can increase your profit for you company. Secondly it goes into great depth on what you need to do to become a great affiliate marketer.

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Monique Hawkins's curator insight, February 24, 2013 11:44 AM
With the huge growth in personal websites and blogs in the past few years, companies have found yet another venue for advertisement and promotion.
Meagan Cooper's curator insight, April 10, 2013 3:54 PM

Here's a basic look on what you need to be successful for affiliate marketing. I thought it was fairly interesting and would be helpful to any person that is new to affiliate marketing.  

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Writing for the Web to Keep Your Audience Engaged | Social Media Today

Writing for the Web to Keep Your Audience Engaged | Social Media Today | eMarketing Plan MGK 2680 e marketing | Scoop.it
Writing for the web Writing for the web is tough. Your audience is distracted and you need to make your story stand out.  Here are 10 web writing guidelines that keep your audience engaged.
Cody Davis's insight:

This insight is a great one because it contains some great links to futher you reading on writing for the web you it keeps you interested by have short yet very great points on this topic. some of the points are keep it short, break it up with visual pictures and link your content. 

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Website Usability Testing Boosts Profitability

Website Usability Testing Boosts Profitability | eMarketing Plan MGK 2680 e marketing | Scoop.it

Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites?

 

SUMMARY: Usability tests help marketers see how their sites really work - Reviewing online-chat transcripts can help business-to-business marketers understand why website traffic is not correlating to conversion, Richard Levey writes, drawing insight from UserTesting.com's Chris Hicken. Check the notes of sales and support staffs to see if prospects use the same lingo as the website, and use "think aloud" usability testing of sites, which can go beyond shared-screen testing that leaves out nonverbal clues.

 

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Cody Davis's insight:

This article is a great one to look over becuase it tells you how you can test your website usanility and to boost your profits by doing it. At the bottom of the page you can look at some suggestions to consider in usability testing such as, easy navigation or does your site work on mobile devises.

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Michelle Dutrisac's curator insight, February 24, 2013 5:32 PM

I scooped this article because it demonstrates how website usability may boost profitability. It also gives you questions to ask yourself about website usability when developing a website; questions include topics such as first impressions of website, ease of navigation, as well as if the site works on mobile devices. This article is very insightful and informative; I'd recommend it to anybody who has a website or is in the process of developing one.

Sarah Miller's curator insight, March 11, 2013 11:07 AM

The main purpose of website usability is for for marketers all around the world to see how their sites are really working the in the real world. They can review who is looking at their website, the comments being giving to their website and the popularity of the website. 

Rescooped by Cody Davis from Digital Delights - Digital Tribes
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'Brain Friendly' Website Design Attracts More Viewers

'Brain Friendly' Website Design Attracts More Viewers | eMarketing Plan MGK 2680 e marketing | Scoop.it
Looking to attract more customers to your website? New research on media sites suggests that using a "brain friendly" design might do the trick.

Via Ana Cristina Pratas
Cody Davis's insight:

this is another great resource for your website as to home to make your website very brian friendly yet successful. Two main ideas for people to make it brain friendly is to have pictures and storys to keep the reader or web shearcher interested. 

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Ana Cristina Pratas's curator insight, March 9, 2013 12:07 PM

Researchers at the University of Missouri School of Journalism propose that, since the brain is engaged through motivation, the most effective way to get readers to visit and stay on a website is to give them proper motivation, such as invoking emotion with stories and pictures. The researchers also say that the simpler the design, the better.


"The brain can only process so much information at a time," said Paul Bolls, an associate professor of strategic communication at the school. "Too much information can overload it and cancel out understanding and retention. Consuming news and advertising involves receiving information, adding previously held knowledge for context and then storage of the new information."


Bolls said that these steps need to be kept in balance.

"If a reader has to work too hard to find the stories they are looking for on a news site, it can defeat their brain's ability to add context and store the new information for the future," he said. "Keeping it simple is key."

Tim Brown's curator insight, April 21, 2013 4:11 PM

Website and web development: complete website development, and responsive web design, graphic design and development, logo design & digital photography. TabDesignGraphics, www.tabdesign.co, tim@tabdesign.co

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Content Marketing Strategies for Social Media: Trends vs. Hype

Content Marketing Strategies for Social Media: Trends vs. Hype | eMarketing Plan MGK 2680 e marketing | Scoop.it
Cody Davis's insight:

Here is another short but yet a great article on Social Media marketing. When looking through this it says "marketers are relying heavly on Social Media to distribute thier content" this is true because social media is very popular right now and is very easy to let people know who you are and what you are about. This article also touches base on the how Marketers are using channels becuase they can, not becuase they make sense.

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Rise of Infographics: Marketing in the Social-Media Age

Rise of Infographics: Marketing in the Social-Media Age | eMarketing Plan MGK 2680 e marketing | Scoop.it
Infographics have become more popular with the rise of social media, fuelling the need for instant results by providing content in bite-size chunks.
Cody Davis's insight:

This is a great source to look at. It shows you how Social Media is working and which sites are ranked greatest to least. This also lets you a example of what keywords are in this case it is "Infographic". This also gives your great insight on different topics and how popular they are is in this image as well.

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6 Ways Social Media Marketing Is Changing (For the Better)

6 Ways Social Media Marketing Is Changing (For the Better) | eMarketing Plan MGK 2680 e marketing | Scoop.it
Six trends that are changing the way we use social media in marketing and sales.

Via The Fish Firm
Cody Davis's insight:

This is a great Article on how the Social Meda Marketing is changing for the better. This explains how Social media is being used more and more as a sales tool all the way to how moble is becoming a primary way to access Social Media. This has tons of great links to access different infrmations on Social Media Marketing.

 

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Ivon Prefontaine's curator insight, February 4, 2013 6:43 PM

In today's day and age, this is vital for organizations to include in their planning.

Mirjana Podvorac's curator insight, February 5, 2013 5:49 AM

Developing really useful and attractive apps will (or has) become crucial.

Online Pharmacy's comment, February 9, 2013 1:51 AM
http://www.lets-getwell.com
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Search Engine Optimization Consultant

Search Engine Optimization Consultant | eMarketing Plan MGK 2680 e marketing | Scoop.it
Companies in Kuwait think that websites are just for decoration, or something they have to do because their competitors have, that’s why when you talk to them about Search Engine Optimization...
Cody Davis's insight:

SEO ( Search Engine Optimisaion) is a free easy way to improve your marketing for not only your website but for your business. If you are just starting up a small company and trying to market your product and network your company name out in the world you need to have SEO skills. having this will once again improve your Ranking in SEO which after time will give you better networking and imporve your marketing and profits for your company

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Seven simple things that matter in your site’s SEO

Seven simple things that matter in your site’s SEO | eMarketing Plan MGK 2680 e marketing | Scoop.it
Did you ever wonder what really matters in SEO? What stuff makes your site rank higher? What would make your Google rankings better? What is the secret ingredient to the brew?

Via Carlos Peralta
Cody Davis's insight:

This is gives your a easy 7 steps to creat your webpage. The first thing I have seen in searching for SEO is that keywords, format, images and ULR are all really important for making your page higher in the ranking for Google, Bing and other search engines. Secondly in this reading you need to have multiple links to other pages which will also higher your ranking in these search engines.

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