"Web searches aren’t what they used to be. Now, you can get relevant search results pooled not only from images, videos, news articles and blogs, but also Facebook friends, connections on Twitter and even Gmail.
ust as search engines try to improve algorithms, companies such as Bing and Google are really starting to understand how social search fits into results and the overall experience,” says Kath Skerry, client services director for SEO and social search marketing company iProspect. “In addition to making social elements more prominent, results are becoming more personalized with links to user-generated content, videos and blogs with brand mentions and connections through your social networks.”
For example, Bing has been an innovator with social search. In fact, it was the first search engine to incorporate Facebook and Twitter into its core results".
Small Business Trends5 Tips for Being Naturally Good at SEOBusiness InsiderIt certainly doesn't help that new and improved SEO concepts are being touted each week. It can be hard to know what to believe or understand where your time is best spent.
Over the past couple months I've talked with a lot of search marketers about the impact of the Penguin update, Google's most recent change to their ranking algorithm. Many sites have been dinged for over-optimization of anchor text. Major brands are making off like bandits. Everyone is being much more cautious with their linkbuilding tactics. At the same time I notice another trend:
When Google launched Google+ Local it brought to the front Zagat reviews, which replaced the Google star ratings in the Google Maps results.
A Google Business Help thread has one merchant who said on average he received 30-60 visits per day from Google from his maps result and now it is down to 0 to 5 visits per day. He said it is "destroying" his business! [Note to Google] Ready Fire Aim!
ForbesHow Google is Driving Mobile Video Market GrowthForbesGoogle's (NASDAQ:GOOG) core business continues to be stable, profitable and growing, leading company executives to invest heavily in Android, Chrome and YouTube while planning for...
At the end of May, Google launched one of its biggest multi-product overhauls in quite some time with the release of Google+ Local. The new, more social, offerings replaced the Google Places pages and brought the importance of its Zagat acquisition to light.
A big reason why many blogs, businesses and websites have suffered from Google's Penguin and Panda updates this year is due to inexperienced, Black Hat, or just plain bad SEOs. If you've paid for these inexperienced, Black Hat or bad SEOs, or are one yourself, you were waiting to be penalised. And now you may have a big mess to tidy up