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Why So Many Suffered from Google Penguin Update + How to Recover | Search Engine People | Toronto

Why So Many Suffered from Google Penguin Update + How to Recover | Search Engine People | Toronto | Search Engine Optimization - SEP | Scoop.it

A big reason why many blogs, businesses and websites have suffered from Google's Penguin and Panda updates this year is due to inexperienced, Black Hat, or just plain bad SEOs. If you've paid for these inexperienced, Black Hat or bad SEOs, or are one yourself, you were waiting to be penalised. And now you may have a big mess to tidy up

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7 Habits of Highly Effective Websites | Search Engine People | Toronto

7 Habits of Highly Effective Websites | Search Engine People | Toronto | Search Engine Optimization - SEP | Scoop.it
Every site has something uinique -- but all effective web sites share these 7 key features.
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Breakdown of the Working Hours of an SEO professional | Search Engine People | Toronto

Breakdown of the Working Hours of an SEO professional | Search Engine People | Toronto | Search Engine Optimization - SEP | Scoop.it
So what does the workday of an SEO professional look like -- and how would it best be organized?
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Why We're 'Only in the Early Days' of Social Search

Why We're 'Only in the Early Days' of Social Search | Search Engine Optimization - SEP | Scoop.it

"Web searches aren’t what they used to be. Now, you can get relevant search results pooled not only from images, videos, news articles and blogs, but also Facebook friends, connections on Twitter and even Gmail.

 

ust as search engines try to improve algorithms, companies such as Bing and Google are really starting to understand how social search fits into results and the overall experience,” says Kath Skerry, client services director for SEO and social search marketing company iProspect. “In addition to making social elements more prominent, results are becoming more personalized with links to user-generated content, videos and blogs with brand mentions and connections through your social networks.”

 

For example, Bing has been an innovator with social search. In fact, it was the first search engine to incorporate Facebook and Twitter into its core results".

 

Full Article Here: http://mashable.com/2012/08/24/social-search-trends/


Via Antonino Militello
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Effectively Geo Targeting Single-Region & Multi-Regional Sites in Google | Search Engine People | Toronto

Effectively Geo Targeting Single-Region & Multi-Regional Sites in Google | Search Engine People | Toronto | Search Engine Optimization - SEP | Scoop.it
Learn, step by step, how to effectively geo target single-region & multi-regional sites today!.
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5 Tips for Being Naturally Good at SEO - Business Insider

5 Tips for Being Naturally Good at SEO - Business Insider | Search Engine Optimization - SEP | Scoop.it
Small Business Trends5 Tips for Being Naturally Good at SEOBusiness InsiderIt certainly doesn't help that new and improved SEO concepts are being touted each week. It can be hard to know what to believe or understand where your time is best spent.
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Do Natural Links Exist? | Search Engine People | Toronto

Do Natural Links Exist? | Search Engine People | Toronto | Search Engine Optimization - SEP | Scoop.it
Google's quality guidelines indicate that only natural links are useful for the indexing and ranking of your site, but what is a natural link anyway?
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Are Ads Taking Over SERPs? | Search Engine People | Toronto

Are Ads Taking Over SERPs? | Search Engine People | Toronto | Search Engine Optimization - SEP | Scoop.it

Over the past couple months I've talked with a lot of search marketers about the impact of the Penguin update, Google's most recent change to their ranking algorithm. Many sites have been dinged for over-optimization of anchor text. Major brands are making off like bandits. Everyone is being much more cautious with their linkbuilding tactics. At the same time I notice another trend:

SERPs are being taken over by ads.

 

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How Social Media Can Affect Your B2B Lead Generation [INFOGRAPHIC] | Business 2 Community

How Social Media Can Affect Your B2B Lead Generation [INFOGRAPHIC] | Business 2 Community | Search Engine Optimization - SEP | Scoop.it

Many people think that b2b lead generation is leagues away in terms of helpfulness with regards to social media.

 

With this infographic that has given to use by Online MBA, there has been a recorded 66% percent of online users that are connected to at least one social media platform on the World Wide Web.

 

The use of these websites have steadily increased over the past 10 years in either personal or business reasons.


But the question is, who are the 66%?


Via Antonino Militello
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YDeveloper's comment, September 7, 2012 6:21 AM
So it's time to being in social media.
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Google Local Changes Cause Huge Drop In Visits for Local Businesses

Google Local Changes Cause Huge Drop In Visits for Local Businesses | Search Engine Optimization - SEP | Scoop.it

When Google launched Google+ Local it brought to the front Zagat reviews, which replaced the Google star ratings in the Google Maps results. 

 

A Google Business Help thread has one merchant who said on average he received 30-60 visits per day from Google from his maps result and now it is down to 0 to 5 visits per day. He said it is "destroying" his business! [Note to Google] Ready Fire Aim!


Via Neil Ferree
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It’s Time to Get Hyper Local with Your SEO | Search Engine People | Toronto

It’s Time to Get Hyper Local with Your SEO | Search Engine People | Toronto | Search Engine Optimization - SEP | Scoop.it
Here are four tips for taking your SEO to the local level and helping build your local brand and online presence.
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A new currency: The missing factor in Google’s strategy

A new currency: The missing factor in Google’s strategy | Search Engine Optimization - SEP | Scoop.it
While many critics have been quick to write off Google+ as a failed social experiment by what has been and inevitably always will be a search company, Google itself continues to deepen ...
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SEP Presents: "SEP Style", A Gangnam Style Parody

Have you ever wondered what goes on behind the scenes at SEP? Here's a sneak peek of how we let our hair down. Please feel free to like, share, and comment o...
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How Google is Driving Mobile Video Market Growth - Forbes

How Google is Driving Mobile Video Market Growth - Forbes | Search Engine Optimization - SEP | Scoop.it
ForbesHow Google is Driving Mobile Video Market GrowthForbesGoogle's (NASDAQ:GOOG) core business continues to be stable, profitable and growing, leading company executives to invest heavily in Android, Chrome and YouTube while planning for...
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Increasing Prominence of Prices on Google -- Strategies for Online Stores | Search Engine People | Toronto

Increasing Prominence of Prices on Google -- Strategies for Online Stores | Search Engine People | Toronto | Search Engine Optimization - SEP | Scoop.it
The results pages for product searches on Google are increasingly being dominated by item prices. Check out tips for how online stores can respond.
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How to Deal With Penguin for Exact Match Domains? | Search Engine People | Toronto

How to Deal With Penguin for Exact Match Domains? | Search Engine People | Toronto | Search Engine Optimization - SEP | Scoop.it
Penguin has created a great fuss over the last few months. There were issues and issues we tried to explain and correct, one of those issues is working with exact match domains.
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Do Google +1s Really Affect SEO?

Do Google +1s Really Affect SEO? | Search Engine Optimization - SEP | Scoop.it
Do Google +1′s really affect SEO? Find out in this guest post.
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Top Google Ranking Factors When it Comes to ‘Local’ | Search Engine People | Toronto

Top Google Ranking Factors When it Comes to ‘Local’ | Search Engine People | Toronto | Search Engine Optimization - SEP | Scoop.it
Did you know that Google recently changed how it returns its search results?
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Creating your Social Media Goals | Search Engine People | Toronto

Creating your Social Media Goals | Search Engine People | Toronto | Search Engine Optimization - SEP | Scoop.it
Want to create an achievable Social Media Goal but don't know how? Gemma Thompson takes you through the process!
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Microsoft adds YELP Listings to Bing Local Searches

Microsoft adds YELP Listings to Bing Local Searches | Search Engine Optimization - SEP | Scoop.it

At the end of May, Google launched one of its biggest multi-product overhauls in quite some time with the release of Google+ Local. The new, more social, offerings replaced the Google Places pages and brought the importance of its Zagat acquisition to light.


Via Neil Ferree
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Survey Shows People are Receptive to Tablet Advertising

Survey Shows People are Receptive to Tablet Advertising | Search Engine Optimization - SEP | Scoop.it
RT @siiacontent: Survey Shows People are Receptive to Tablet Advertising - http://t.co/c8ObOnuk...
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Why So Many Suffered from Google Penguin Update + How to Recover | Search Engine People | Toronto

Why So Many Suffered from Google Penguin Update + How to Recover | Search Engine People | Toronto | Search Engine Optimization - SEP | Scoop.it

A big reason why many blogs, businesses and websites have suffered from Google's Penguin and Panda updates this year is due to inexperienced, Black Hat, or just plain bad SEOs. If you've paid for these inexperienced, Black Hat or bad SEOs, or are one yourself, you were waiting to be penalised. And now you may have a big mess to tidy up

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