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10 SEO experiments that will change the way you do SEO

10 SEO experiments that will change the way you do SEO | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
There are ingenious SEO among us who don’t mind working their fingers to the bone and digging up hard-won SEO facts in field experiments.

Via Neil Ferree
Bill Gassett's insight:

If you enjoy SEO this is a great article that will open your eyes to some Search engine optimization tips you may not have given much thought to.

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Neil Ferree's curator insight, February 7, 11:23 AM

Some of these SEO experiments will amaze you and make you ask why didn't I think of that?


We still need good on-page optimization and off-page SEM to compete and we all know social shares impacts our SEO appeal?

Search Engine Optimization (SEO) Tips and Advice
Want to increase your online visibility through search engine optimization (SEO)? See helpful articles on SEO that will take your content higher up in SERP.
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7 Keys to Local SEO for Real Estate Agents

7 Keys to Local SEO for Real Estate Agents | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
Learn the 7 keys to local SEO: How to identify the best keywords for your real estate SEO and optimize your pages for local searches for agents, brokers, and listings.
Bill Gassett's insight:

If you are a real estate agent being visible for local searches is critical to your business. With over 90 percent of all consumers starting their search via some kind of online avenue it makes sense for Realtors to be front and center.


Coming up for local real estate searches is critical. In his article, Seth Price shares his advice on how Realtors can make this a reality. The article is chock full of excellent tips for SEO and social media. Local SEO is probably the most important aspect for a real estate agent. This is something worth taking the time to read!

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Tom Horn-Real Estate Appraiser's curator insight, August 14, 9:27 AM

If you are serious about getting seen online then you need to check out this article about how to fine tune your local SEO so that people will find you when they search for a local expert.

Bill Gassett's comment, August 15, 7:44 AM
Thanks for sharing Tom. I thought Seth Price did an excellent job with this article.
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How to Build Backlinks to Your Website in 2014

How to Build Backlinks to Your Website in 2014 | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
Learn how you can build good and quality backlinks to your website and have successful SEO campaigns in 2014.
Bill Gassett's insight:

There is clearly a right and wrong way to do SEO in 2014. With all the algorithm changes over the past year it becomes important to know what works and what could cause you a penalty. The article gives some good advice especially surrounding the topic of guest blogging.


There are ways to do guest blogging properly that will give you added SEO benefits without looking like that is the purpose of why you are doing it.

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Debbie Gartner's curator insight, April 13, 7:16 AM
Some great insights here to help you build backlinks and improve your domain authority. Not all links are the same. Go for the quality ones and start with great content that will naturally attract quality links and shares.
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Social Media Friendly Content that Boosts SEO: 8 Tips for Bloggers

Social Media Friendly Content that Boosts SEO: 8 Tips for Bloggers | Search Engine Optimization (SEO) Tips and Advice | Scoop.it

“If Social media and SEO fit together like peanut butter and jelly, then content is the bread that holds them together.” ~  Lee Odden:


Using content to enhance search engine optimization (SEO) is about creating “stuff” — on your website, blog, and on social media platforms — in such a way that the content (and thus your website or Facebook Page) appear higher in search rankings. Statistics from analytics company Searchmetrics show that seven of the 10 most important factors in SEO ranking currently come from social media:

Googlenutella+, Facebook Shares, Facebook Total, Facebook Comments, Facebook Likes, Pinterest and Tweets. According to this same report, Facebook shares are as influential as the number of backlinks.


Here are 8 tips for creating social-media friendly content that ranks:


Via Brian Yanish - MarketingHits.com
Bill Gassett's insight:

While the advice in this article is sound the one thing that jumps out at me is the continued notion that social sharing DIRECTLY effects SEO rankings! Folks it does not! The people that continuously put out these reports are the same people that make info-graphics they want you to write articles about and imbed their info-graphics on your site.


How many times does Google itself have to tell us that Facebook shares, likes and tweets do not increase SEO?


Without links the social signals don't mean squat!

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Social Shares Social Signals and SEO

Social Shares Social Signals and SEO | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
Social Signals is continuing to have a major role in social search results
Bill Gassett's insight:

Social signals are all the rage now. Everywhere you turn there is an article written about how social sharing is the new SEO.. Neil Feree writes quite a bit about social sharing and SEO.

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Neil Ferree's curator insight, February 15, 5:14 PM

Social Signals (Facebook Likes and Retweets) are good to have albeit Google assigns minimal SEO value. Social Shares on the other hand whether they come from your Google+ personal profile or Brand page or even your YouTube channel are likely to prompt Google to consider the content's rel=author more of an authority than those who get a bunch of likes, retweets and plusones.

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Fifty One-Sentence SEO Tips for Your Blog

Fifty One-Sentence SEO Tips for Your Blog | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
Without good search visibility you may never be found. Here are 50 SEO tips for bloggers to help you be discovered, visible on a big web of 550 million websites
Bill Gassett's insight:

In order to increase the chances of being found in search there are some very simple SEO techniques you should follow religiously. When you follow these simple golden rules the chances of being found go up significantly. Take a look at some of the simple SEO tips when writing your blog posts along with some tools that can help.

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Google Author Rank: Is It On Yet? (And Why I Don't Care)

Google Author Rank: Is It On Yet? (And Why I Don't Care) | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
Speculation about whether or not Google Author Rank is implemented yet is meaningless if you're already an online authority.
Bill Gassett's insight:

Authorship and author rank are one of the most talked about subjects in the world of SEO. Most highly respected SEO's will explain to the world that it is unlikely Google is using "author rank" as a metric to rank content in search at the moment. Of course there are less skilled folks who are lurking at every corner trying to tell people it is already on and working.

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10 SEO experiments that will change the way you do SEO

10 SEO experiments that will change the way you do SEO | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
There are ingenious SEO among us who don’t mind working their fingers to the bone and digging up hard-won SEO facts in field experiments.

Via Neil Ferree
Bill Gassett's insight:

If you enjoy SEO this is a great article that will open your eyes to some Search engine optimization tips you may not have given much thought to.

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Neil Ferree's curator insight, February 7, 11:23 AM

Some of these SEO experiments will amaze you and make you ask why didn't I think of that?


We still need good on-page optimization and off-page SEM to compete and we all know social shares impacts our SEO appeal?

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The Free Keyword Tool from WordStream - Free Keywords for SEO, AdWords, & Blogging

The Free Keyword Tool from WordStream - Free Keywords for SEO, AdWords, & Blogging | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
The Free Keyword Tool is continuously updating a database of over a billion of the world's most popular keywords, aggregating over a trillion unique searches.
Bill Gassett's insight:

When you are writing content surrounding your topic you want to know which keywords you should be targeting. For some who have really strong sites targeting for the short tail searches is not a problem. For other lessor known sites targeting the lower volume keyword phrases is essentially. This site will give you keyword suggestions to help your writing.

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REALSMO: The Missing Google Plus Page Rank Phenomena

REALSMO: The Missing Google Plus Page Rank Phenomena | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
Bill Gassett's insight:

Joshua Berg has some exceptional insights into Google Plus internal page rank. The see how and why's of page rank on the Google Plus social media network. Josh also covers which has been said now numerous times over the last few weeks - facebook and twitter do not directly influence search rankings!

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Image SEO - 6 Optimization Tips for Images

Image SEO - 6 Optimization Tips for Images | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
Images as an asset for organic search results and search engine optimization are often overlooked. Images can drive traffic through image search as well as
Bill Gassett's insight:

Optimization for your content is obviously important. Those that reach the holy grail of the first few spots in Google obviously get far more views of their content. Did you know that you can also optimize the images in your site as well? Here is a good guide on what you should be doing for image optimization for SEO.

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Authority Is The New Links: Reading Between The Lines Of Matt Cutts’ Guest Post Critique

Authority Is The New Links: Reading Between The Lines Of Matt Cutts’ Guest Post Critique | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
The SEO industry has been all aflutter over the last few weeks, ever since Matt Cutts stated that guest blogging is dead. In The decay and fall of guest blogging for SEO — a headline that is a particularly strong statement from Google’s Head of Webspam — Cutts essentially said that if you are link building by […]
Bill Gassett's insight:

Are you guest posting solely for the purpose of gathering links? If that is the case then you will more than likely become penalized at some point by Google. Recently there was a major panic  for those that like to blog and extend their reach by posting content on others blogs. The bottom line is that it is still OK to blog you just need to do it for the right reasons and not specifically for SEO. It is usually pretty easy to spot those that are doing it just for that.

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How Google Plus Profiles & Pages Gain Search Authority

How Google Plus Profiles & Pages Gain Search Authority | Search Engine Optimization (SEO) Tips and Advice | Scoop.it

Increasing Visibility & Influence In Google Search

That means that anyone who wants to make use of Google+ as part of an overall strategy of increasing visibility and influence in Google Search should be actively pursuing all of the following tactics:

- Build a strong network within Google+. You should seek to cultivate not just a large number of followers, but more importantly, active relationships and partnerships with influential Google+ users. Their citations to your profile have a powerful effect on its authority to Google.


 - Cultivate quality links from trusted websites. Create the kind of presence on Google+ that site owners want to recommend and link to. When being interviewed or referenced by a site, ask if they would link to your Google+ profile or page for identity purposes.


 - Use Google Authorship for your content across the Web. Although this tip applies only to personal profiles, since Google Authorship involves a legitimate, Google-approved link to our profile, the more quality content you produce on trusted sites, the more authority given to your profile.


Via Jaana Nyström
Bill Gassett's insight:

Great insight from Google Plus maven Mark Traphagen who explains how out Google+ profiles can become relevant in search on their own.

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Jaana Nyström's curator insight, February 1, 9:56 AM

Google+ = Google...

Marc Kneepkens's curator insight, February 2, 11:27 AM

Very interesting to increase your visibility and ranking online. If anyone wants to connect with my Google+ profile, go to Marc Kneepkens on Google+

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Your Guide to Content Curation for SEO - Search Engine Journal

Your Guide to Content Curation for SEO - Search Engine Journal | Search Engine Optimization (SEO) Tips and Advice | Scoop.it

One of the effects of the rise of popularity in content marketing has been a surge in content curation; the practice of aggregating similar content into one place in an attempt to create new value. Content curation has been prevalent for years in other industries; SportsCenter’s most popular segment is the daily top-10 countdown. Moz’s “Top 10” newsletter is simply content curation. But lately, content curation has become a popular way for publishers to generate more content for their websites. Curated content tends to be popular with readers, and is usually cheaper than hiring expert writers to write original content.

One of the effects of the rise of popularity in content marketing has been a surge in content curation; the practice of aggregating similar content into one place in an attempt to create new value. Content curation has been prevalent for years in other industries; SportsCenter’s most popular segment is the daily top-10 countdown. Moz’s “Top 10” newsletter is simply content curation. But lately, content curation has become a popular way for publishers to generate more content for their websites. Curated content tends to be popular with readers, and is usually cheaper than hiring expert writers to write original content.
Read more at http://www.searchenginejournal.com/guide-content-curation-seo/80773/#RPxfP0AYRlxjhRKh.99


Via Lennie Appelquist
Bill Gassett's insight:

How to curate content and do it right for SEO. The difference in your results will show when you are doing content curation correctly.

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Google’s 200 Ranking Factors For SERP

Google’s 200 Ranking Factors For SERP | Search Engine Optimization (SEO) Tips and Advice | Scoop.it


Google has been one of the most powerful search engines in this world. With over 87% of the world population using Google as their default Search Engine, it is very well understood how important is to rank in Google for any keyword.

Google has always kept the world in darkness with their ranking algorithms and how they actually trigger and rank each website based on certain factors. However, the idea is still not clear but based on certain calculations, experts have come to a great Infographic, which follows, explains you step by step on how and what are Google’s List of ranking factors for each website.


Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Lauren Moss, Luis Costa, Marc Kneepkens
Bill Gassett's insight:

Nobody knows for sure what Google uses to rank websites and place them online however there are some really good educated guesses on how SERP takes place.


This is a really good graphic that illustrates some of the 200 plus factors that Google uses to rank websites!

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Joan Puighermanal Oller's curator insight, April 3, 4:28 AM

Un excelent resum de SEO.

Bart van Maanen's curator insight, April 7, 2:50 PM

Dit is zo'n waslijst dat je snel begrijpt dat optimaliseren voor zoekmachines een vak is geworden. ;-) 

Inside Market Strategy's curator insight, April 15, 8:52 PM

Must read if you're staring a website and want to rank well in Google.


Inside Market Strategy - Legal Marketing Consultants


#lawyermarkeing #lawfirmmarketing #SEO #lawyers

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How to Make Your Blog Posts SEO-Friendly [Checklist]

How to Make Your Blog Posts SEO-Friendly [Checklist] | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
Learn about the different ways to make your blog content SEO-friendly.
Bill Gassett's insight:

You can be one of the best writers in the world on the subject matter you love most but if you don't know how to optimize it for search engines you could potentially be missing out of a lot of opportunities.


This article takes you step by step on what you should be doing when you are writing your blog posts. Things covered include how to create an SEO friendly title, URL and content.


If you are new to blogging and SEO typically goes right over your head, this article will help you immensely as it easy to understand.

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On-Page SEO: Anatomy of a Perfectly Optimized Page

On-Page SEO: Anatomy of a Perfectly Optimized Page | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
On page SEO doesn’t have to be difficult. In this infographic I’ll show you an actionable checklist that actually make a difference in your search engine traffic.

Via Neil Ferree
Bill Gassett's insight:

Here is an excellent Scoop.it shared via Neil Feree that shows how to get your content ranked online. The article and info-graphic takes you through simple but smart steps to make sure your articles are completely optimized for search engines. These are the twelve on page elements that make a website rank!

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Lori Wilk's curator insight, February 17, 9:59 PM

An actionable guideline to keep nearby as your create content.

Go Viral Exposure's curator insight, February 18, 8:03 AM

Talking about a well laid out On-Page SEO post from #briandean: Optimized pages http://buff.ly/O3vnsc #seo #pagerank

Marianne Lalonde's curator insight, March 5, 9:16 AM

Anatomy of a Perfectly Optimized Page


Infographic listing useful tips for On Page Optimization 



#seo   #onpageseo

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A Beginner’s Guide to Building Links Through Content Marketing

A Beginner’s Guide to Building Links Through Content Marketing | Search Engine Optimization (SEO) Tips and Advice | Scoop.it

Content marketing shouldn’t be done just for links. That said, if you are developing quality content, your content marketing can – and should – include the acquisition of quality links. In the day and age of Google algorithm changes and penalties, the real question isn’t just how to get links for your content, but rather how to get links for your content that won’t get you penalized. In this guide, we’re going to look the best ways to get links to your content, and how to assess the quality of those opportunities before pursuing them.



Via Brian Yanish - MarketingHits.com
Bill Gassett's insight:

As the article mentions when you push content it should not be done for the purpose of getting links although that is a side benefit of providing great content that people WANT to link to. The article takes you through some places you may not thought about where you can provide link backs to your content including Yahoo Voices.

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Does Website Speed Affect Your Ranking? (infographic)

Does Website Speed Affect Your Ranking? (infographic) | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
Have you ever been to a slow site and it felt like it took hours to load? You look down at your computer clock and really only 30 seconds have gone by. That's just the user experience on a slow site- the real question is “Does your website speed effect your ranking?”
Will your slightly slower site be penalized by Google and other search engines when you clients are even looking for you?
In this easy to understand graphic, we see that 1 second makes all the difference in the world. And after just 6 short weeks of poor load times, your site can lose 75% of it’s traffic to that page.
If you have a low ranking you might want to follow some of the Google Guidelines to pre-load your most popular pages to increase your site’s overall performance.

Via Lauren Moss, John van den Brink, malek, Deanna Dahlsad, Ally Greer
Bill Gassett's insight:

Did you know that the speed of your website is a ranking factor with Google? It sure is and not only that a slow loading site is something that will impact your visitors as well. One of my resolutions in the coming months will be to upgrade to a responsive website.

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Mr Tozzo's curator insight, March 4, 8:12 AM

Does Website Speed Affect Your Ranking? (infographic)

Carlos Polaino Jiménez's curator insight, March 8, 6:12 AM

SEO SEO, al final todo es KPI's y posicionamiento. 

outofseo's curator insight, April 4, 5:27 AM

Website speed affects ranking and conversions. Pages load time is an important issue to be fixed if load time is over 3 sec.

 

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WordPress SEO Tutorial • The Definitive Guide • Yoast

WordPress SEO Tutorial • The Definitive Guide • Yoast | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
This is the ONLY tutorial you'll need to hugely increase your search engine traffic by improving your WordPress SEO. Plugin, theme & site structure tips!
Bill Gassett's insight:

If you have a Wordpress blog one of the best  plugins bar none is the Yoast SEO plugin. This plugin will improve your SEO immensely. Enclosed here is the SEO guide on how to set up your settings within Wordpress.

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Anchor Text Over Optimization Tool - Check Your Website

Anchor Text Over Optimization Tool - Check Your Website | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
Find anchor text over optimization and review your anchor text diversity to determine if you are at risk of a penalty from Google Penguin.
Bill Gassett's insight:

One of the biggest changes in SEO with Google is over optimizing your link text. This happens when you use the same anchor text phrasing over and over again. When you do this you stand a greater chance of getting a Google penalty. Use the tool by Remove'em to see if you website has anchor text issues that should be corrected.

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21 Best FREE SEO Tools for On-Page Optimization

21 Best FREE SEO Tools for On-Page Optimization | Search Engine Optimization (SEO) Tips and Advice | Scoop.it

To reach the top of the SERPs and stay there, your website must deserve to be there. It needs to be the best in class. It must offer the best user experience in that niche. Fortunately, a number of free tools can help you achieve that goal.


Via Kamal Bennani, Ed Vayn
Bill Gassett's insight:

Anyone who is writing content online for business purposes should at least have a basic understand of search engine optimization (SEO). When you understand SEO you are able to apply these principles in order to ensure that you have the best chance of being found online. In the article you will find some really great tools in order to enhance you SEO.

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Building Backlinks: Facts and Tips You Must Know

Building Backlinks: Facts and Tips You Must Know | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
With algorithm updates, Search Engines have changed the way they treat backlinks. Revealed here are some facts and tips you must know about backlinks.
Bill Gassett's insight:

A guide to building backlinks to your blog or website. Links are still the back bone of search despite what some people like to tell you about social signals being the newest and best ranking factor. Earning links is the way to go - create exceptional content that people want to link to!

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Your SEO Checklist: 4 Steps to Optimizing Your Website

Your SEO Checklist: 4 Steps to Optimizing Your Website | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
If you're looking to increase the number of people who find you online, use this four-step process as your primary strategy in the SEO wars.
Bill Gassett's insight:

This is a good article for those looking to understand the basics of SEO. Good search engine optimization is good for any business that depends on getting customers from online searches. The better you are positioned the more likely you are to receive business from being online.

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Repurpose Existing Content for Easy SEO Links

Repurpose Existing Content for Easy SEO Links | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
We've all had clients (or bosses, etc.) who were tough to please or asked what seemed like too much of us.

Via Peg Corwin, luigi vico, Martin (Marty) Smith
Bill Gassett's insight:

Are you re-purposing your content in order to extend your reach online? If not you should be! Of course if you are using Scoop.it then you are doing content curation already but do you know some of the other ways as well? Take a look and see how you can make your internet presence grow. One of my personal favorites mentioned in the article is Outbrain.

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Peg Corwin's curator insight, January 12, 12:14 PM

Use existing CONTENT ASSETS for SEO wins. Find them in these ways:


- Old email campaigns
- Open Site Explorer or Followerwonk to see what is popular
- Old microsites
- ReverseInternet
- Misspelled domains
- ImageRaider to look for your logo
- Offline content like white papers
- GPlusData for subject matter experts on
- Upcoming speaking events they are doing
- Blog commenters to network with
Now use paid content discovery networks like Outbrain or Taboola, or on Twitter, to get it discovered.


If you like this scoop, please consider a thumbs up or share.

Martin (Marty) Smith's curator insight, January 26, 5:18 AM

Like this idea but would warn against duplication of content. Make sure if you have content in more than one place you use a canonical URL to tell Google which one (of the multiple URLs) to index.

Bill Gassett's curator insight, January 26, 11:45 AM

How to get your content seen by more people by re-purposing it!

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Building Backlinks in 2014

Building Backlinks in 2014 | Search Engine Optimization (SEO) Tips and Advice | Scoop.it
I'm Andrew - I worked four years for Go Daddy and did a couple years contracted work on behalf of Google. These my top tips for building backlinks in 2014.
Bill Gassett's insight:

Want to know how you should build backlinks in 2014? Write memorable content that people want to link to. Don't copy and paste using the same ideas that others have already repeated. Write you own unique perspective and watch you authority on a particular subject matter grow.

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