Once thought to showcase the little details of daily life, Instagram has now become an incredibly effective marketing tool for brands. It’s important to understand that brands use Instagram differently from users. Unlike users who share shots of what they’re up to, brands would do better by Instagram advertising by posting content that not only represents the brand accurately, but is also able to garner enough engagement to increase brand awareness. If you’re looking to improve or upgrade the way you use Instagram for marketing purposes, heed these tips and see your brand’s followers and likes skyrocket!
Life of an SEO: Before, After & Beyond Penguin 2.1 is the 8th information graphic in our infographic series. It makes a bold, yet practical presentation of the current SEO scene, by juxtaposing it against the practices used in the pre-Penguin world.
63% of companies using social media say social media has increased marketing effectiveness, among other benefits. See the infographic (RT @SM_Professional: Effective internet marketing - what is working for merketers?
Penguin is back, and link spam cannot run and hide. With the 2.1 data refresh, G-Squared Interactive looked at factors that triggered 2.1,and said culprits included forum spam, blogroll spam and spammy directories, to name a few.