Should SEO or Social Media come first when launching new online initiatives? There's certainly nothing to stop you from doing both, but synchronizing your goals, strategy, and tactics are key to a successful launch.
SEO and Social Media are becoming more intertwined every day. Think about what are you business goals, then decide which option, or both, are right for your company.
If your site lacks video, you're passing up a great opportunity to hook customers... people who view a video online are 64 percent more likely to complete a purchase than other visitors. Legendary online retailer Zappos discovered that items with video outsell those without by 35 percent...Web videos are also a great search engine optimization (SEO) opportunity. Search engines consistently rank pages that contain video higher than plain websites... Now that you're convinced, here's how to enjoy the business-enhancing benefits of online videos: 1. Tell a Good Story: Products and services abound. Good stories are much harder to come by. 2. Be You: The video should really express your company's culture and personality 3. Use Upbeat Music: Upbeat music plays better with consumers while they're researching their options online 4. Don't Recreate the Wheel: If it's your first video, keep it simple. 5. Don't Make Mom Blush: Have fun, but keep it clean.
Not all inbound links are good from an SEO perspective. Within the last few years the search engines (Google, specifically) have been putting an emphasis on the quality of links over the quantity of links. Google wants webmasters to focus on...
Dotty Scott's insight:
If you have recieved an Unnatural Links Warning email from Google here are the solution steps.
Do you have a deployment SEO strategy? Geoff Kenyon shares why creating and implementing a deployment SEO strategy is important for your entire team, plus sheds some light on how to create one of your own.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.