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What You Need to Know This Morning: June 5, 2013

What You Need to Know This Morning: June 5, 2013 | Search Engine Optimization for Small Businesses | Scoop.it
Worried that you'll miss out on the news today? In this post, your fears we will allay.
Dotty Scott's insight:

Watch the video by Matt Cutts

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Search Engine Optimization for Small Businesses
What small business owners need to know to help their website optimization.
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Google's Keyword Encryption Coming to PPC Data Near You

Google's Keyword Encryption Coming to PPC Data Near You | Search Engine Optimization for Small Businesses | Scoop.it
Sources say Google's about to encrypt all paid search keyword data. Here's what marketers need to know.
Dotty Scott's insight:

Keyword data going away...

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Google Alters Search to Handle More Complex Queries

Google Alters Search to Handle More Complex Queries | Search Engine Optimization for Small Businesses | Scoop.it
Google made one of the biggest-ever changes in its search engine, as part of a shift away from matching keywords on Web pages to understanding the meaning of search queries.
Dotty Scott's insight:

The value of the Long Tail just got higher...

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Semantic SEO Efforts | Social Media Today

Semantic SEO Efforts | Social Media Today | Search Engine Optimization for Small Businesses | Scoop.it
For those who are unfamiliar, semantic search is all about offering search results that are related to the query, and not necessarily limited to results that just include that specific keyword.

Via Philippe Trebaul
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What You Need to Know This Morning: June 5, 2013

What You Need to Know This Morning: June 5, 2013 | Search Engine Optimization for Small Businesses | Scoop.it
Worried that you'll miss out on the news today? In this post, your fears we will allay.
Dotty Scott's insight:

Watch the video by Matt Cutts

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Which comes first: SEO or Social Media?

Which comes first: SEO or Social Media? | Search Engine Optimization for Small Businesses | Scoop.it

Should SEO or Social Media come first when launching new online initiatives? There's certainly nothing to stop you from doing both, but synchronizing your goals, strategy, and tactics are key to a successful launch.

 

SEO and Social Media are becoming more intertwined every day. Think about what are you business goals, then decide which option, or both, are right for your company.

 

Read More Here: http://upstart.bizjournals.com/resources/shama-kabani/2013/04/26/comparing-seo-with-social-media-for.html


Via Antonino Militello
Dotty Scott's insight:

It is true that SEO and Socila Media are becomeing intertwined.  Business owners that think they can win the SEO game without using Social Media have a reality check coming their way!

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OnlineBizInformation's comment, June 21, 2013 1:26 PM
With the new age of kids coming up social media is going to be a huge aspect companies are going to to need to take a handle. No social media presences is pretty much death of a company. People enjoy being able to read the next persons view on a company, so I think social media presence is going to be a huge must if companies want to survive. As well as SEO .. that is the foundation but social media a must !
OnlineBizInformation's curator insight, June 21, 2013 1:28 PM

With the new age growing up with social media which do you think will come first in the future ?

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Selling PageRank Links is an SEO No-No - SEO Tampa FL

Selling PageRank Links is an SEO No-No - SEO Tampa FL | Search Engine Optimization for Small Businesses | Scoop.it
When building up your website, it’s important to think about how you’re going to promote yourself
Dotty Scott's insight:

This is so true.  Never sell your hard work on your site - it will not help you.

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Gracy Gulas's curator insight, March 16, 2013 10:56 AM

Selling pages that pass PageRank is in violation of Google’s usage guidelines.

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Get Better Website Traffic Reports Through Google's URL Builder |

Get Better Website Traffic Reports Through Google's URL Builder | | Search Engine Optimization for Small Businesses | Scoop.it
Google Analytics provides website traffic reports, but for details of EXACTLY how your visitors found your site set up Google's URL Builder. Here's how.
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The “Above the Fold” Myth Debunked — Eugen Oprea

The “Above the Fold” Myth Debunked — Eugen Oprea | Search Engine Optimization for Small Businesses | Scoop.it
Read how proven research shows that “Above the Fold” is a myth and how the Cloud Box can help you increase your conversion rates.
Dotty Scott's insight:

Improved conversion rates

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10 Places You Can't Afford to Publish Mediocre Marketing Copy

10 Places You Can't Afford to Publish Mediocre Marketing Copy | Search Engine Optimization for Small Businesses | Scoop.it
Learn about the little places in your marketing that actually pack a big marketing copy punch.
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Jon Turino's curator insight, January 23, 2013 2:16 PM

Some more great info from HubSpot. Thanks, Dotty Scott, for posting it.

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Bing Adds 5x More Facebook Content to its Search Results

Bing Adds 5x More Facebook Content to its Search Results | Search Engine Optimization for Small Businesses | Scoop.it
Bing announces it is now incorporating 5x more content from users' Facebook friends into its search results.
Dotty Scott's insight:

Bing does get some search volume.

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Advanced On-page SEO Strategies | Kaiserthesage

Advanced On-page SEO Strategies | Kaiserthesage | Search Engine Optimization for Small Businesses | Scoop.it
On-page optimization is basically the process of improving a webpage/website’s content as well as other site’s back-end elements in order to boost its keyword rankings on search engine result pages.
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8 B2B Website Optimization Mistakes You Are Probably Making

8 B2B Website Optimization Mistakes You Are Probably Making | Search Engine Optimization for Small Businesses | Scoop.it
Here are the mistakes people most commonly make in website optimization - and how to fix them!
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10 SEO Facts That Will Blow Your Mind

10 SEO Facts That Will Blow Your Mind | Search Engine Optimization for Small Businesses | Scoop.it
Read 10 SEO facts that will blow your mind! One SEO fact is it is not trickery! These SEO facts will help you greatly.
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Video Marketing: How Does Video Help with Online Marketing?

Video Marketing: How Does Video Help with Online Marketing? | Search Engine Optimization for Small Businesses | Scoop.it
Video marketing can be used to drive traffic to your website. Learn how video can help with your online marketing and get your website more traffic.
Dotty Scott's insight:

Find out how video can enhance your marketing.

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Online Video Tips for Small Businesses

Online Video Tips for Small Businesses | Search Engine Optimization for Small Businesses | Scoop.it

If your site lacks video, you're passing up a great opportunity to hook customers... people who view a video online are 64 percent more likely to complete a purchase than other visitors. Legendary online retailer Zappos discovered that items with video outsell those without by 35 percent...Web videos are also a great search engine optimization (SEO) opportunity. Search engines consistently rank pages that contain video higher than plain websites... Now that you're convinced, here's how to enjoy the business-enhancing benefits of online videos:
1. Tell a Good Story: Products and services abound. Good stories are much harder to come by.
2. Be You: The video should really express your company's culture and personality
3. Use Upbeat Music: Upbeat music plays better with consumers while they're researching their options online
4. Don't Recreate the Wheel: If it's your first video, keep it simple.
5. Don't Make Mom Blush: Have fun, but keep it clean.


Via Ashok Ramachandran
Dotty Scott's insight:

Video on your website is a great optimization tool!

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debbieleven's curator insight, August 28, 2013 4:50 AM

Powerful stats: 'people who view a video online are 64 percent more likely to complete a purchase than other visitors.'

dan's comment, August 29, 2013 2:46 PM
Totally Agree!
Indigo Designs Group's comment, September 5, 2013 10:46 PM
Absolutely!
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Google Carousel | The Future of Search | AskDotty.com

Google Carousel | The Future of Search | AskDotty.com | Search Engine Optimization for Small Businesses | Scoop.it
Google Carousel is the new look for local searches in Google. Businesses must get into Google Local and Google+, get reviews, & get into directories.
Dotty Scott's insight:

Are you ready to take advantage of Google Carousel when it become active for your market?

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5 On-page Optimization Strategies to Rank for tricky Keywords

5 On-page Optimization Strategies to Rank for tricky Keywords | Search Engine Optimization for Small Businesses | Scoop.it
Search Engine Optimization is a field that is constantly evolving. But how to do it is a question whose answer changes all the time for this particular field. Things that worked before don't work n...
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How to Survive Google's Pending Panda Update

How to Survive Google's Pending Panda Update | Search Engine Optimization for Small Businesses | Scoop.it
How to survive the upcoming Google Panda update, or recover if your site is penalized.
Dotty Scott's insight:

Very sound advice...

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How Social Media Impacts SEO: Infographic

How Social Media Impacts SEO: Infographic | Search Engine Optimization for Small Businesses | Scoop.it
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex...
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Google Search: What Are Rich Snippets and Why Should I Care?

Google Search: What Are Rich Snippets and Why Should I Care? | Search Engine Optimization for Small Businesses | Scoop.it
What Are Rich Snippets? Rich snippets are a type of on page mark-up. They are the extra bits of text that appear under search results.  Think of them like bacon bits for search engines.

Via Philippe Trebaul
Dotty Scott's insight:

I will be using Rich Snippets better this year!

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Philippe Trebaul's curator insight, March 3, 2013 11:39 PM
Google Search: What Are Rich Snippets and Why Should I Care ?


"What Are Rich Snippets? Rich snippets are a type of on page mark-up. They are the extra bits of text that appear under search results.  Think of them like bacon bits for search engines".


Google Search: What Are Rich Snippets and Why Should I Care? http://sco.lt/...

Philippe Trebaul's curator insight, March 5, 2013 12:05 PM
Poster sur:    TOUT SUR FACEBOOK AVEC PHILIPPE TREBAUL SUR SCOOP.IT  TOUT SUR Pinterest AVEC PHILIPPE TREBAUL SUR SCOOP.IT  TOUS DE GOOGLE PLUS AVEC PHILIPPE TREBAUL SUR SCOOP.IT  Architecture et Urbanisme - Construction Grands Projets de Paris et IDF  REJOIGNEZ-NOUS ET SCOOP.IT Suivez-moi sur SCOOP.IT  MONSTER.FR AVEC PHILIPPE TREBAUL  OPTIMISEUR PRÉSENCE SUR SA LIÉ DANS LA VIA SCOOP.IT ET PHILIPPE TREBAUL  Personal Branding et réseaux professionnels  Philippe TREBAUL sur SCOOP.IT - @ TREBAULPhilippe - MAJORS DE LA FILIERE BTP - WWW. COPTOS.COM  Quel Grand Paris?  Référencement et d'optimisation RANKING  START-UP et Réseaux sociaux - RÉSEAUX START-UP ET SOCIAL - @ TREBAULPhilippe  START-UP ET PROFESSIONNELS Réseaux sociaux - démarrage et réseaux sociaux professionnels - @ TREBAULPhilippe  SOLUTIONS D'IMPRESSION TECHNOLOGIQUES  WEB POUR IMPRIMER AVEC Coptos - www.coptos.com - 01 41 17 40 40 - ISSY-LES-MOULINEAUX   
Recherche Google: Quelles sont les Rich Snippets et Why Should I Care?

"Quels sont les Rich Snippets?Extraits riches sont un type de page mark-up. Ce sont les bits supplémentaires de texte qui apparaissent dans les résultats de recherche. Considérez-les comme des lardons pour les moteurs de recherche".


Google Search: What Are Rich Snippets and Why Should I Care? via @AskDotty http://sco.lt/...

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A True Story: From A Triple Whammy Google Penalty To $60K/month Revenue - Gary Viray | SEO, Inbound Marketer.

A True Story: From A Triple Whammy Google Penalty To $60K/month Revenue - Gary Viray | SEO, Inbound Marketer. | Search Engine Optimization for Small Businesses | Scoop.it
A step by step process on how to lift your website from Google manual penalty, Panda and Penguin slaps. It utilizes Google Disavow Tool too.
Dotty Scott's insight:

Great pointers for cleaning up your website's SEO after being penalized.

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How To Handle An Unnatural Links Warning | SMS

How To Handle An Unnatural Links Warning | SMS | Search Engine Optimization for Small Businesses | Scoop.it
Not all inbound links are good from an SEO perspective.  Within the last few years the search engines (Google, specifically) have been putting an emphasis on the quality of links over the quantity of links.  Google wants webmasters to focus on...
Dotty Scott's insight:

If you have recieved an Unnatural Links Warning email from Google here are the solution steps.

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How Local Search Will Evolve in 2013 [6 Predictions]

How Local Search Will Evolve in 2013 [6 Predictions] | Search Engine Optimization for Small Businesses | Scoop.it
6 predictions about the future of local search in 2013, from SEOmoz's Director of Local Search Strategy David Mihm.
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Deployment SEO Strategy and Checklist

Deployment SEO Strategy and Checklist | Search Engine Optimization for Small Businesses | Scoop.it
Do you have a deployment SEO strategy? Geoff Kenyon shares why creating and implementing a deployment SEO strategy is important for your entire team, plus sheds some light on how to create one of your own.
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15 Fun Search Engine Optimization Facts & Stats | The Connection

15 Fun Search Engine Optimization Facts & Stats | The Connection | Search Engine Optimization for Small Businesses | Scoop.it
FACT: Google is the new Yellow Pages. Pre-shopping research starts on search engines Worldwide, we conduct 88,000,000,000 searches per month on
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