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In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor

In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor | Search Engine Optimization | Scoop.it

Just when you got your SEO mojo, out comes Penguin 2.0, trippin' up your flow. Here's what to do about it! ... Post-Penguin 2.0, the message is clear: if you want to rank and drive real traffic, you need to build your online brand. By strong branding, I’m not talking exclusively about giants like CNN and Zappos et al. I mean a strong brand in relation to the other sites in your industry fighting over specific SERP territory. Say you're a local dentist trying to rank for your best keywords. You won’t ever have brand recognition equal to that of Apple. But you can have an amazingly strong web brand for your local market. And if you do, you’re much more likely to rank. When you think about branding as a ranking factor, it makes a lot more sense. Google is trying to replicate the logic of the “real world” and apply it to the online world, after all. For instance, if you have a business and you’re trying to build your brand as part of a local marketing blitz, how would you do it? What constitutes a strong brand offline? Well, you might have printed ads in the local magazines and newspapers, or maybe radio and television ads -- you know, the kinds of things that might help create some brand recognition for your target market when they're not at a computer or mobile device....


Via Jeff Domansky
William Hanna's insight:

Once again, if one reads between the lines, you will see building brand recognition, authority and trust is what marketing online is about anyway.

more...
Stephanie Katcher's curator insight, June 6, 2013 6:32 AM

While the changes may disrupt marketer's formula's for success, as consumers we have to appreciate the Google's continued attempt to improve their algorithm with Penguin 2.0.  The digital world is simply an extension of our reality, meaning it's ecosystem is as vital as any other. Business owners and marketers should be proud and embrace the importance of branding as it is as fundamental as understanding P&L. 

Jeff Domansky's curator insight, June 6, 2013 10:51 AM

Google's new search algorithm changes keep impacting marketing and SEO. That's not a bad thing. In my view, branding has always been about building trust with customers whether it's online or off-line. What's most significant is the need for a higher level of engagement by brands with consumers who have more power and, it seems, more interested in engaging especially in social media.

Alwin Samayoa's curator insight, July 18, 2013 10:17 AM

Proactively manage all aspects of your brand, ensuring these aspects are in sync and that they continue to reinforce your brand attributes and market niche.

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Rescooped by William Hanna from Digital Lifestyle Technologies
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Meet Apple’s next CEO: Marissa Mayer

Meet Apple’s next CEO: Marissa Mayer | Search Engine Optimization | Scoop.it

They say that politics is made up of strange bedfellows. So is the technology industry where Apple plays a leading role.

Apple competes against Samsung which sells chips and screens to Apple. The company’s newfound friend is Yahoo!, whose high powered search engine is run by Microsoft. If that’s not strange, then digest this. Apple’s next CEO is running a company that competes with Google and Microsoft.


Via François-Xavier Schaeffer
William Hanna's insight:

Man...  I would say Apple is in deep trouble and not because of Marissa Mayer either.  I say this since it appears Microsoft has all their ducks in a row!  With both Samsung and Microsoft having the upper hand, Apple is at their mercy!  Good luck Marissa!

more...
Asim Mushtaq's curator insight, July 2, 2013 9:53 PM

Looking forward to an even better and a tastier apple ;)

Zuriñe Silvan Sagues's curator insight, July 3, 2013 1:29 AM

This would be Eve's greatest rematch, finally a woman biting the Apple!

OneSpring's curator insight, July 3, 2013 7:59 AM

This should prove very interesting to watch as it evolves...

Rescooped by William Hanna from SEO Tips, Advice, Help
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Google Changes Guidelines - Do Not Focus On Link Building

Google Changes Guidelines - Do Not Focus On Link Building | Search Engine Optimization | Scoop.it
Google has changed their guidelines, they no longer recommend link building


Via Bonnie Burns
William Hanna's insight:

Google certainly likes to keep everyone on their toes!  Regardless of the SEO side of things, it is still worth your while to link to affiliates and businesses that can add value to your business.  At least this idea of building links just for the sake of building links can be put to rest.  Amen Google!

more...
Imenso Software's comment, July 1, 2013 5:48 AM
Google Making a try best to best result
William Hanna's curator insight, July 2, 2013 6:56 AM

add your insight...

Maria Palma's curator insight, July 31, 2013 12:59 PM

As a small business owner, trying to keep up with Google's algorithm can make you crazy.  Just focus on creating good content all day, everyday, and you're good as gold.

Rescooped by William Hanna from The Marketing Technology Alert
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Penguin 2.0: How to become an online authority - Econsultancy

Penguin 2.0: How to become an online authority - Econsultancy | Search Engine Optimization | Scoop.it
The SEO world is abuzz following the release of Penguin 2.0, though there have been several updates to the algorithm since it launched in April 2012.

 

Digest...

 

Invest in quality content

Everything you create – both on and offsite - should have quality at its core. Invest in blogs, news, features, white papers, infographics, videos; but only if they are relevant and likely to have a real benefit to your customer base. 

 

Invest in onsite content

Google rewards websites that publish content on their own websites. It is a key metric, and growing in importance, brands and businesses that fail to invest in developing onsite content strategies are not going to succeed online. 

 

Use Google+ Authorship markup to gain even more authority in Google

Why use Google+?

It immediately indexes your new content in Google.Create authority and respect in Google’s eyes – Google loves Google products.Generate more inbound links.Generate more social likes and shares.Build up your authorship and expertise in an emerging area for SEO.Add additional SEO power to your guest posts and blogger outreach.Cultivate business leads and be seen as a thought leader.

 

Amplify your content to create authority

It’s not about masses of poor quality inbound links – it’s about relevant, high value content and inbound links from relevant and quality sites and authors  that share a story, is useful to your customer base and shareable. Social shares are very important for search success, but also in building your authority in Google’s eyes.

 

Increase traffic to your website 


Via iNeoMarketing
William Hanna's insight:

Let's face it, Google is the juggernaut of search engines.  To oppose the forces Google's algorithms would be a kin to swimming against the current of a large fast flowing river!  So...  do yourself a favor and "go with the flow!"  Google+ is on the rise!

more...
iNeoMarketing's curator insight, June 5, 2013 7:06 AM

Excellent advice, and we place this post amongst the top pieces on how to manage the impact from Penguin 2.0.


  • See the article at econsultancy.com
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Rescooped by William Hanna from Technology in Business Today
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Google's Penguin 2.0 Update: What You Need to Know

Google's Penguin 2.0 Update: What You Need to Know | Search Engine Optimization | Scoop.it
How to align with, rather than battle against, Google's latest algorithm update.
On May 22nd Google's head of webspam, Matt Cutts, announced the launch of the search giant's latest algorithm update, Penguin 2.0.


Via TechinBiz
William Hanna's insight:

When SEO is done carefully, intelligently and with integrity, the latest rule changes will have little to no negative impact.  It's the black hat practitioners that have the battle on their hands!

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Rescooped by William Hanna from SEO Tips, Advice, Help
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Google Changes Guidelines - Do Not Focus On Link Building

Google Changes Guidelines - Do Not Focus On Link Building | Search Engine Optimization | Scoop.it
Google has changed their guidelines, they no longer recommend link building


Via Bonnie Burns
William Hanna's insight:

add your insight...

more...
Imenso Software's comment, July 1, 2013 5:48 AM
Google Making a try best to best result
William Hanna's curator insight, July 2, 2013 6:54 AM

Google certainly likes to keep everyone on their toes!  Regardless of the SEO side of things, it is still worth your while to link to affiliates and businesses that can add value to your business.  At least this idea of building links just for the sake of building links can be put to rest.  Amen Google!

Maria Palma's curator insight, July 31, 2013 12:59 PM

As a small business owner, trying to keep up with Google's algorithm can make you crazy.  Just focus on creating good content all day, everyday, and you're good as gold.

Rescooped by William Hanna from Learning Technology News
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Advent of Google means we must rethink our approach to education

Advent of Google means we must rethink our approach to education | Search Engine Optimization | Scoop.it

Teaching in an environment where the internet and discussion are allowed in exams would be different. The ability to find things out quickly and accurately would become the predominant skill. The ability to discriminate between alternatives, then put facts together to solve problems would be critical. AThat's a skill that future employers would admire immensely.


Via Nik Peachey
William Hanna's insight:

Wow!  Allowing internet access and discussion during exams???  As bizarre as it sounds, I think it's awesome!  Instead of teaching our kids to memorize everything, we could teach them to THINK!  A good thing indeed.

 

more...
Ashley Miles Shoval's curator insight, June 17, 2013 3:05 PM

Instead of rote memorization and being human data storage drives, we are flexing our reasoning and creativity muscles 

Deborah Welsh's curator insight, June 17, 2013 8:53 PM

Reinventing schools -  today's educational challenge -  from TED 2013 prizewinner Sugata Mitra.

Jacqui Cooper's curator insight, June 18, 2013 8:14 AM

Well as employers in the UK (and I suspect elsewhere) are complaining about students leaving school without the right skills, the schools should be looking at this seriously.

Rescooped by William Hanna from Public Relations & Social Media Insight
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In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor

In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor | Search Engine Optimization | Scoop.it

Just when you got your SEO mojo, out comes Penguin 2.0, trippin' up your flow. Here's what to do about it! ... Post-Penguin 2.0, the message is clear: if you want to rank and drive real traffic, you need to build your online brand. By strong branding, I’m not talking exclusively about giants like CNN and Zappos et al. I mean a strong brand in relation to the other sites in your industry fighting over specific SERP territory. Say you're a local dentist trying to rank for your best keywords. You won’t ever have brand recognition equal to that of Apple. But you can have an amazingly strong web brand for your local market. And if you do, you’re much more likely to rank. When you think about branding as a ranking factor, it makes a lot more sense. Google is trying to replicate the logic of the “real world” and apply it to the online world, after all. For instance, if you have a business and you’re trying to build your brand as part of a local marketing blitz, how would you do it? What constitutes a strong brand offline? Well, you might have printed ads in the local magazines and newspapers, or maybe radio and television ads -- you know, the kinds of things that might help create some brand recognition for your target market when they're not at a computer or mobile device....


Via Jeff Domansky
William Hanna's insight:

Once again, if one reads between the lines, you will see building brand recognition, authority and trust is what marketing online is about anyway.

more...
Stephanie Katcher's curator insight, June 6, 2013 6:32 AM

While the changes may disrupt marketer's formula's for success, as consumers we have to appreciate the Google's continued attempt to improve their algorithm with Penguin 2.0.  The digital world is simply an extension of our reality, meaning it's ecosystem is as vital as any other. Business owners and marketers should be proud and embrace the importance of branding as it is as fundamental as understanding P&L. 

Jeff Domansky's curator insight, June 6, 2013 10:51 AM

Google's new search algorithm changes keep impacting marketing and SEO. That's not a bad thing. In my view, branding has always been about building trust with customers whether it's online or off-line. What's most significant is the need for a higher level of engagement by brands with consumers who have more power and, it seems, more interested in engaging especially in social media.

Alwin Samayoa's curator insight, July 18, 2013 10:17 AM

Proactively manage all aspects of your brand, ensuring these aspects are in sync and that they continue to reinforce your brand attributes and market niche.