Search Engine Optimization
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Rescooped by William Hanna from Technology in Business Today
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Google's Penguin 2.0 Update: What You Need to Know

Google's Penguin 2.0 Update: What You Need to Know | Search Engine Optimization | Scoop.it
How to align with, rather than battle against, Google's latest algorithm update.
On May 22nd Google's head of webspam, Matt Cutts, announced the launch of the search giant's latest algorithm update, Penguin 2.0.


Via TechinBiz
William Hanna's insight:

When SEO is done carefully, intelligently and with integrity, the latest rule changes will have little to no negative impact.  It's the black hat practitioners that have the battle on their hands!

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Rescooped by William Hanna from The MarTech Digest
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Penguin 2.0: How to become an online authority - Econsultancy

Penguin 2.0: How to become an online authority - Econsultancy | Search Engine Optimization | Scoop.it
The SEO world is abuzz following the release of Penguin 2.0, though there have been several updates to the algorithm since it launched in April 2012.

 

Digest...

 

Invest in quality content

Everything you create – both on and offsite - should have quality at its core. Invest in blogs, news, features, white papers, infographics, videos; but only if they are relevant and likely to have a real benefit to your customer base. 

 

Invest in onsite content

Google rewards websites that publish content on their own websites. It is a key metric, and growing in importance, brands and businesses that fail to invest in developing onsite content strategies are not going to succeed online. 

 

Use Google+ Authorship markup to gain even more authority in Google

Why use Google+?

It immediately indexes your new content in Google.Create authority and respect in Google’s eyes – Google loves Google products.Generate more inbound links.Generate more social likes and shares.Build up your authorship and expertise in an emerging area for SEO.Add additional SEO power to your guest posts and blogger outreach.Cultivate business leads and be seen as a thought leader.

 

Amplify your content to create authority

It’s not about masses of poor quality inbound links – it’s about relevant, high value content and inbound links from relevant and quality sites and authors  that share a story, is useful to your customer base and shareable. Social shares are very important for search success, but also in building your authority in Google’s eyes.

 

Increase traffic to your website 


Via marketingIO
William Hanna's insight:

Let's face it, Google is the juggernaut of search engines.  To oppose the forces Google's algorithms would be a kin to swimming against the current of a large fast flowing river!  So...  do yourself a favor and "go with the flow!"  Google+ is on the rise!

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marketingIO's curator insight, June 5, 2013 10:06 AM

Excellent advice, and we place this post amongst the top pieces on how to manage the impact from Penguin 2.0.


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