How to align with, rather than battle against, Google's latest algorithm update. On May 22nd Google's head of webspam, Matt Cutts, announced the launch of the search giant's latest algorithm update, Penguin 2.0.
The SEO world is abuzz following the release of Penguin 2.0, though there have been several updates to the algorithm since it launched in April 2012.
Invest in quality content
Everything you create – both on and offsite - should have quality at its core. Invest in blogs, news, features, white papers, infographics, videos; but only if they are relevant and likely to have a real benefit to your customer base.
Invest in onsite content
Google rewards websites that publish content on their own websites. It is a key metric, and growing in importance, brands and businesses that fail to invest in developing onsite content strategies are not going to succeed online.
Use Google+ Authorship markup to gain even more authority in Google
Why use Google+?
It immediately indexes your new content in Google.Create authority and respect in Google’s eyes – Google loves Google products.Generate more inbound links.Generate more social likes and shares.Build up your authorship and expertise in an emerging area for SEO.Add additional SEO power to your guest posts and blogger outreach.Cultivate business leads and be seen as a thought leader.
Amplify your content to create authority
It’s not about masses of poor quality inbound links – it’s about relevant, high value content and inbound links from relevant and quality sites and authors that share a story, is useful to your customer base and shareable. Social shares are very important for search success, but also in building your authority in Google’s eyes.
Let's face it, Google is the juggernaut of search engines. To oppose the forces Google's algorithms would be a kin to swimming against the current of a large fast flowing river! So... do yourself a favor and "go with the flow!" Google+ is on the rise!
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.