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Smartphone Use By College Students (Infographic)

Smartphone Use By College Students (Infographic) | search engine optimization | Scoop.it
It’s no secret smartphone use has skyrocketed across the board the past few years, especially in many less developed countries where “Internet” and “phone” are arguably synonymous.
What’s the importance of understanding mobile usage?

Via Brian Yanish - MarketingHits.com
Visionary's insight:

College students are getting their news on their phones. hen planning your website, plan for mobile first, then PCs.

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Richard Platt's curator insight, November 17, 2013 1:49 PM

Interesting demographic on mobile phone use by college students

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16 Steps to Compelling Content Creation

16 Steps to Compelling Content Creation | search engine optimization | Scoop.it
16 Steps to Compelling Content Creation by Douglas Karr on Marketing Technology Blog

Via Stefano Principato
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12 Insights for Visual Content Success with Infographics

12 Insights for Visual Content Success with Infographics | search engine optimization | Scoop.it

Some marketing skeptics claim that infographics are dead. I disagree. I think bad infographics are dead, and always have been. Well-designed and executed infographics, on the other hand, are not just alive — they are a thriving and essential part of any integrated content marketing strategy.


With all the competition for consumer attention on the web, it takes more than just creative wording to rivet eyeballs. An infographic is a compelling way to use visual content to tell a rich story at a glance.


Here are some of the reasons why infographics are the perfect way to capture consumer attention:


Via Brian Yanish - MarketingHits.com
Visionary's insight:

Most people scan passages of text in a website. Data visualation responds to this by offering information in a visual format.

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Rescooped by Visionary from International Marketing Communications
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Does the wrong department own social?

Does the wrong department own social? | search engine optimization | Scoop.it
Tracey Parsons makes the case for the customer service department to own more of the responsibilities for social media. (Does the wrong department own social?

Via Paul Squirrell
Visionary's insight:

Customer service departments should share social media responsibilities with marketing, but there needs to be a coordinated approach so that external communications is consistant.

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Paul Squirrell's curator insight, November 14, 2013 12:47 PM

Yeahhhh...  I can see the point here but, I don't know about you, my usual experience thus far (in general) with 'customer service professionals' has not been a positive one.  

 

For me social media is another form of  'marketing' and, as such belongs in the Marketing Department

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How to Spot Low Quality SEO Providers

How to Spot Low Quality SEO Providers | search engine optimization | Scoop.it
Often you won’t know the quality of work to expect from an “SEO Expert” until you’ve already paid the bills, and the results simply fail to show up. In...

Via Nick
Visionary's insight:

SEO is no longer about adding lines of code and putting in keywords in certain areas. It used to be the website that did this best would rank high for search. Now it's about creating content that speaks to your audience—providing them with useful information that is of value to them, and positions you as an expert in your field. Search engines are in the business of providing searchers with the most relevant answer to their question, not reward sites that are keyword optimized. 

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Infographic: Brands on social media are 57 percent more likely to increase sales leads

Infographic: Brands on social media are 57 percent more likely to increase sales leads | search engine optimization | Scoop.it

Would you like your organization to attract the best employees in your industry?

Would you like to increase sales leads?

Do you want your organization to be seen as a fierce competitor?

Then become more active on social media,an infographic from LinkedIn and Altimeter Group advises.

The more engaged organizations are on social media (specifically LinkedIn), the more engaged, optimistic and inspired their employees are. And the happier your employees are, the better your organization performs.

According to the graphic, employees at socially engaged companiesare:

Twenty-seven percent more likely to feel optimistic about their organizations' futures.Twenty percent more likely to stay at their organizations.Fifteen percent more likely to feel connected to co-workers outside of their immediate teams.

The infographic also explains that socially engaged companies are:

Forty percent more likely to be seen as competitive.Fifty-seven percent more likely to see an increase in sales leads.Fifty-eight percent more likely to attract top talent.

You shouldn't need any more reasons to up your organization's social media use, but in case you do, take a look at the infographic:

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 18, 2014 2:22 PM

A summary of how communication and engagement can build brand relationships with employees and customers. Good reference value.

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Smartphone Use By College Students (Infographic)

Smartphone Use By College Students (Infographic) | search engine optimization | Scoop.it
It’s no secret smartphone use has skyrocketed across the board the past few years, especially in many less developed countries where “Internet” and “phone” are arguably synonymous.
What’s the importance of understanding mobile usage?

Via Brian Yanish - MarketingHits.com
Visionary's insight:

College students are getting their news on their phones. hen planning your website, plan for mobile first, then PCs.

more...
Richard Platt's curator insight, November 17, 2013 1:49 PM

Interesting demographic on mobile phone use by college students

Rescooped by Visionary from Integrated Brand Communications
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8 Up-and-Coming Design Trends Marketers Should Know About

8 Up-and-Coming Design Trends Marketers Should Know About | search engine optimization | Scoop.it

Have you ever felt like every time you mastered a new design technique, there's something else new and exciting that you see on websites? I know how you feel.

 

There will always be new design trends we'll hear about regularly and learn from. Some of these trends are long-lasting ones, though.These are ones that you, as a marketer, should be aware of when creating new webpages or beginning a website redesign.


Via Russ Merz, Ph.D.
Visionary's insight:

Good websites start with addressing the needs of your audience. People are not interested in waht you have to say, only what you can do for them. 

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Russ Merz, Ph.D.'s curator insight, November 14, 2013 5:03 PM

A good description of 8 trends in website design that will affect the #userexperience (#UX) of #brand customers.

Rescooped by Visionary from SEO Tips, Advice, Help
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4 Tips to Make Your Content More Sharable on LinkedIn | Social Media Today

4 Tips to Make Your Content More Sharable on LinkedIn | Social Media Today | search engine optimization | Scoop.it
With Google's recent move to hide keyword data, content promotion in social communities like Google + Communities and LinkedIn Groups is more important than ever.

Via Bonnie Burns
Visionary's insight:

Share informative content that is valued by youraudience and positions you as an authority in your field.

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Bonnie Burns's curator insight, November 13, 2013 2:28 PM

Content creation is only part of the inbound marketing equation. Another critical component that is often overlooked is content promotion. With Google's recent move to hide keyword data, we feel like content promotion in social communities like Google + Communities and LinkedIn Groups is more important than ever.