Some marketing skeptics claim that infographics are dead. I disagree. I think bad infographics are dead, and always have been. Well-designed and executed infographics, on the other hand, are not just alive — they are a thriving and essential part of any integrated content marketing strategy.
With all the competition for consumer attention on the web, it takes more than just creative wording to rivet eyeballs. An infographic is a compelling way to use visual content to tell a rich story at a glance.
Here are some of the reasons why infographics are the perfect way to capture consumer attention:
SEO is no longer about adding lines of code and putting in keywords in certain areas. It used to be the website that did this best would rank high for search. Now it's about creating content that speaks to your audience—providing them with useful information that is of value to them, and positions you as an expert in your field. Search engines are in the business of providing searchers with the most relevant answer to their question, not reward sites that are keyword optimized.
Would you like your organization to attract the best employees in your industry?
Would you like to increase sales leads?
Do you want your organization to be seen as a fierce competitor?
Then become more active on social media,an infographic from LinkedIn and Altimeter Group advises.
The more engaged organizations are on social media (specifically LinkedIn), the more engaged, optimistic and inspired their employees are. And the happier your employees are, the better your organization performs.
According to the graphic, employees at socially engaged companiesare:
Twenty-seven percent more likely to feel optimistic about their organizations' futures.Twenty percent more likely to stay at their organizations.Fifteen percent more likely to feel connected to co-workers outside of their immediate teams.
The infographic also explains that socially engaged companies are:
Forty percent more likely to be seen as competitive.Fifty-seven percent more likely to see an increase in sales leads.Fifty-eight percent more likely to attract top talent.
You shouldn't need any more reasons to up your organization's social media use, but in case you do, take a look at the infographic:
It’s no secret smartphone use has skyrocketed across the board the past few years, especially in many less developed countries where “Internet” and “phone” are arguably synonymous. What’s the importance of understanding mobile usage?
Have you ever felt like every time you mastered a new design technique, there's something else new and exciting that you see on websites? I know how you feel.
There will always be new design trends we'll hear about regularly and learn from. Some of these trends are long-lasting ones, though.These are ones that you, as a marketer, should be aware of when creating new webpages or beginning a website redesign.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.