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Is Content Marketing changing SEO?

Is Content Marketing changing SEO? | Search Engine Optimization | Scoop.it
Is Content Marketing already the most important aspect of SEO
SEO or search engine optimisation is all about link building
and on-page keyword optimization, but with search engines like
Google redu

Via TechinBiz
Tom Melton's insight:

Good infographic

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Steven Mallach's curator insight, July 13, 2013 2:49 PM

The short answer is yes. The considered answer is that SEO and Content Marketing are very different. The guide should be what Google recognises as 'adding value to the user experience of the Internet'.

 

My advice to clients - listen to what Matt Cutts from Google has to say about content and don't be fooled into believing that SEO is a magic bullet.

 

From Mr Cutts' blog:

 

"Here’s my rule of thumb: if someone sends you an email with an SEO offer out of the blue, be skeptical."

 

SEO has its place, and that place is about 3% of the copy that is associated with really engaging content, or in the structure of a website, the days of copy jam packed with SEO terms (even the long tail type) are coming to an end.

 

That said, if you can find a really good SEO writer who can develop clever, engaging copy, then have a chat with them.

Tyler Richendollar's curator insight, July 15, 2013 9:09 AM

To read later.

MasterKom Indonesia's curator insight, August 23, 2013 8:24 AM
One of the best ways to not leave any backlinks footprints is to build backlinks from many sources. Cheap Backlink Building Service bring you 3 highly diversified link packages and build from a variety of sources. All of Your backlinks will come from high pr and quality such as Web 2.0, Social Bookmarks and Wikis. http://bit.ly/12vdoOU
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Regarding SEO: Should our companies mobile site be a sub-domain or its own domain entirely?

Regarding SEO: Should our companies mobile site be a sub-domain or its own domain entirely? | Search Engine Optimization | Scoop.it
Jason A. Howie's answer: Looks like Google has given us an answer...
Tom Melton's insight:

Do you know what Google recommends?

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The 100 Best Free SEO Tools & Resources for Every Challenge - Interactive - Digital Marketing Domain - SEO Services, search engine optimization, internet marketing, social media optimization and mo...

The 100 Best Free SEO Tools & Resources for Every Challenge - Interactive - Digital Marketing Domain - SEO Services, search engine optimization, internet marketing, social media optimization and mo... | Search Engine Optimization | Scoop.it
The 100 Best Free SEO Tools & Resources for Every Challenge - Interactive http://t.co/E7Jp5zr7QN
Tom Melton's insight:

This just might be what you were looking for.

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5 Easy SEO Steps To Implement For Small Business

5 Easy SEO Steps To Implement For Small Business | Search Engine Optimization | Scoop.it
Many small business owners get frustrated when they think about how to go about getting more traffic through SEO.
Tom Melton's insight:

Even taking small steps helps.

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How to Grow: 21 Tactics to Acquire Customers

How to Grow: 21 Tactics to Acquire Customers | Search Engine Optimization | Scoop.it
Startups don't often have large marketing budgets, but that shouldn't stand in the way of their growth. After working at four of them, I've compiled a list of tactics that can expedite growth in creative ways.
Tom Melton's insight:

Moz delivers again.

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5 Killer SEO Landing Page Tips | SEO Advice for Small Business, Optimization Blog by SEOCopyKids

5 Killer SEO Landing Page Tips | SEO Advice for Small Business, Optimization Blog by SEOCopyKids | Search Engine Optimization | Scoop.it
Tom Melton's insight:

Optimizing your landing pages is essential too.

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What Your SEO Company Should Know | Local SEO Ranking Services

What Your SEO Company Should Know | Local SEO Ranking Services | Search Engine Optimization | Scoop.it
Tom Melton's insight:

 If you have an interest in assigning your business’s web marketing needs to a company that specializes in SEO, you need to make sure you are putting that responsibility into capable hands.  Here’s what your SEO company should know:

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Rescooped by Tom Melton from Social Media, SEO, Mobile, Digital Marketing
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Listen Smarter: How to Balance Proactive and Reactive Listening on Social

Listen Smarter: How to Balance Proactive and Reactive Listening on Social | Search Engine Optimization | Scoop.it

Frank Eliason, Director of Global Social Media for Citi, joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter.


Via Kamal Bennani
Tom Melton's insight:

You might want to listen to this.

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Rescooped by Tom Melton from Technology in Business Today
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Is Content Marketing changing SEO?

Is Content Marketing changing SEO? | Search Engine Optimization | Scoop.it
Is Content Marketing already the most important aspect of SEO
SEO or search engine optimisation is all about link building
and on-page keyword optimization, but with search engines like
Google redu

Via TechinBiz
Tom Melton's insight:

Good infographic

more...
Steven Mallach's curator insight, July 13, 2013 2:49 PM

The short answer is yes. The considered answer is that SEO and Content Marketing are very different. The guide should be what Google recognises as 'adding value to the user experience of the Internet'.

 

My advice to clients - listen to what Matt Cutts from Google has to say about content and don't be fooled into believing that SEO is a magic bullet.

 

From Mr Cutts' blog:

 

"Here’s my rule of thumb: if someone sends you an email with an SEO offer out of the blue, be skeptical."

 

SEO has its place, and that place is about 3% of the copy that is associated with really engaging content, or in the structure of a website, the days of copy jam packed with SEO terms (even the long tail type) are coming to an end.

 

That said, if you can find a really good SEO writer who can develop clever, engaging copy, then have a chat with them.

Tyler Richendollar's curator insight, July 15, 2013 9:09 AM

To read later.

MasterKom Indonesia's curator insight, August 23, 2013 8:24 AM
One of the best ways to not leave any backlinks footprints is to build backlinks from many sources. Cheap Backlink Building Service bring you 3 highly diversified link packages and build from a variety of sources. All of Your backlinks will come from high pr and quality such as Web 2.0, Social Bookmarks and Wikis. http://bit.ly/12vdoOU
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The 4 Top SEO Tips You Can Implement Right Now

The 4 Top SEO Tips You Can Implement Right Now | Search Engine Optimization | Scoop.it
Splash Omnimedia (The 4 Top SEO Tips You Can Implement Right Now - Search engine optimization (SEO) is not an easy task, but you can...
Tom Melton's insight:

Some good tips, but beware doing PPC yourself if you don't know what you are doing.

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How Social Media Is Being Used To Amplify TV Advertising - San Francisco Chronicle - Search Engine Overdrive

How Social Media Is Being Used To Amplify TV AdvertisingSan Francisco Chroniclebii_socialtv_whilewatching Research has shown that TV-watching and social media usage isn't mutually exclusive.
Tom Melton's insight:

The combination of the two could result in the "perfect storm" of traffic to your site.

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These Highly Effective Search Engine Optimization Tips Will Help You Succeed Online | ABC Article Directory

These Highly Effective Search Engine Optimization Tips Will Help You Succeed Online | ABC Article Directory | Search Engine Optimization | Scoop.it
When it comes to bringing visitors to your site, there's no method as successful as search engines. But how can you increase your search engine traffic? By optimizing your site for search engines!
Tom Melton's insight:

Tips to help you succeed.

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5 Local Search Engine Optimization (SEO) Tips for Small & Large Businesses - PR Web (press release)

5 Local Search Engine Optimization (SEO) Tips for Small & Large Businesses
PR Web (press release)
SEO stands for Search Engine Optimization. It is a technique which webmasters use to enable a website to get higher in search results.
Tom Melton's insight:

Some tips to help.

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Plan Your Marketing And Advertising Strategies Today For Optimum Business Enhancement

RT @UltimateSEOs: Plan Your Marketing And Advertising Strategies Today For Optimum Business Enhancement http://t.co/bxc6dRk78A
Tom Melton's insight:

Businesses who fail to plan, plan to fail. Plan your marketing strategies now.

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2012 Pinterest Rate of Growth

2012 Pinterest Rate of Growth | Search Engine Optimization | Scoop.it
Pintrest has grown faster in 2012 than any social media platform ever. Look at how much faster than Facebook and Twitter. (RT @Wikimotive: #Pinterest grew much faster than Facebook and Twitter in 2012.
Tom Melton's insight:

Is this growth sustainable?

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SEO: Learn The Secrets Behind Search Engine Optimization | Entrepreneur Training For Entrepreneurs

SEO: Learn The Secrets Behind Search Engine Optimization | Entrepreneur Training For Entrepreneurs | Search Engine Optimization | Scoop.it
There are many keys to improving your company, including SEO. In this article, you might find the advice that you have been looking for to move ahead.
Tom Melton's insight:

All companies can benefit from SEO

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Great Search Engine Optimization Tips That Really Work! - Mr Phil Tucker

Great Search Engine Optimization Tips That Really Work! - Mr Phil Tucker | Search Engine Optimization | Scoop.it
Tom Melton's insight:

Good advice, thanks Phil.

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Why Your Website Designer Should Know SEO | Local SEO Ranking Services

Why Your Website Designer Should Know SEO | Local SEO Ranking Services | Search Engine Optimization | Scoop.it
Tom Melton's insight:

 If you hire a website designer to help you set up your online presence, you need to make sure that designer knows SEO.  Here’s why:

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5 Ways to Get to the Top of Search Engines | Local SEO Ranking Services

5 Ways to Get to the Top of Search Engines | Local SEO Ranking Services | Search Engine Optimization | Scoop.it
Tom Melton's insight:

Move your site up the ranks by following these five tips for how to get to the top of search engines:

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SEO is Dead. Now What?

SEO is Dead. Now What? | Search Engine Optimization | Scoop.it
Until now, search engine optimization has been tactical and reactive in nature. But that's all changing.
Tom Melton's insight:

SEO dead? Or is it just changed?

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Matt Cutts on Links & How to Succeed With Content Marketing - Search Engine Watch

Matt Cutts on Links & How to Succeed With Content Marketing - Search Engine Watch | Search Engine Optimization | Scoop.it
Matt Cutts on Links & How to Succeed With Content Marketing Search Engine Watch "SEO used to be this thing that people thought of as happening in the dark corners of the web where you could do anything you wanted and magically, you'd get more...
Tom Melton's insight:

Content marketing is stll alive and well.

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10 robots.txt files worth to have a look at

10 robots.txt files worth to have a look at | Search Engine Optimization | Scoop.it
Even a junior SEO knows what a robots.txt file is. While performing my marketing job I have come across a lot of interesting cases connected with these files
Tom Melton's insight:

A good read, humor even in robot.txt files.

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Agency vs In-House vs Freelance SEO: The Endless Debate (starring Mr. Men)

Agency vs In-House vs Freelance SEO: The Endless Debate (starring Mr. Men) | Search Engine Optimization | Scoop.it
So you want a career in SEO? Or maybe you already have an SEO role and it's time for a change. Well, I've been doing SEO for five years now and I can safely say that I've endured the pros and cons of almost every type of SEO career situation.
Tom Melton's insight:

Quit debating and just do it!

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3 Video SEO Tips You Can Use Right Now - Business 2 Community

3 Video SEO Tips You Can Use Right Now - Business 2 Community | Search Engine Optimization | Scoop.it
3 Video SEO Tips You Can Use Right Now Business 2 Community For Great Video SEO, put your message on Vimeo.com – It may seem counter-intuitive since Google owns YouTube, but videos on Vimeo.com are actually ranked higher in searches, in terms of...
Tom Melton's insight:

It's important to use SEO for videos too.

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SEO Tactics Die, But SEO Never Will - Moz

SEO Tactics Die, But SEO Never Will - Moz | Search Engine Optimization | Scoop.it
SEO has died a thousand deaths, but somehow it never seems to take. This is a post about why I think we underestimate what search is, and how SEO will continue to evolve long into our future.
Tom Melton's insight:

SEO is still very valuable and can help you with your position in the search engines.

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