48% of online consumers are taking note – and fully expect companies to listen and thus improve their products and consumer experience from this feedback.
As a result, it’s more critical than ever to be not only equipped for proactive social listening to take in these opinions, emotions and behaviors, but also for in-the-moment marketing that allow companies to course correct and diagnose issues.
Every marketer needs to understand what consumers are saying online about their brands, their competitors, and more. Keep reading for 4 tips on enabling your team to be in-the-moment:
Via Antonino Militello