2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.
Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.
Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.
The next time someone tries to tell you that SEO is dead or that SEO is completely changed, just ignore all of that chatter. SEO is going to be here for the foreseeable future because it still produces an excellent ROI and improves user experience.
"We need to focus more on pleasing our readers and less on pleasing the search engines. Search engines might not crawl the no-follow links, but the referral traffic into your website via these links will be considered valuable. So, stop worrying and love your no-follow links. If it’s linking to a relevant information, don’t hesitate for a single moment."
So with the intro out the way, I figured we could look at six basic hacks to really give you that edge over some of your competitors who might not be utilising this medium as part of their strategy. ....
Responsive design for a website is often used in the context of mobile users.
Given the fact that more and more users are using mobile devices such as their smartphones and tablets to access the web, both for browsing and otherwise, it is extremely important that website designs become responsive towards all devices and screen sizes.
Find more advantages, benefits and best practices of responsive design at the infographic and article link.
The rise of keyword "(not provided)", Google's search results page redesign, Google's heavy focus on paid search, and too many people claiming "SEO expertise" have all combined to make search engine optimization more challenging than ever.
We all know that a great social strategy can help your SEO efforts — gaining visibility and shares, helping create relationships, etc. — but thinking about things the other way around is a little bit trickier. In other words, can you use your SEO data to help improve your social media strategy? Although this method […]
"In 2014, the three pillars of SEO remain the same as they were in 2013; but I predict (and hope) that social media will come to be fully adopted as the third pillar by previously-skeptical business owners and marketers.
Content strategy, inbound links, and social media strategy are the three key elements to building a strong, successful SEO campaign, regardless of the industry".
Meta Tags have been around ever since I can remember. They have been an integral part of search engine information and have been used as a powerful way of manipulating search engine rankings back in the days.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.